Web Page Draft 1


Please click on the image to link to the website.


We received some feedback from our peers on the work we’ve done on our website. The main points we received back were:

  • Some points to consider:
  • Have you stuck to 2 fonts as some of the copy is in upper case and is hard to
    read…remember serif is easier to read in larger doses.
  • Where is the video – I think it needs to feature prominently at the top of the site near the DP?
  • Have you included  your Mission Statement in the Biography?
  • Can the albums actually link to some music?
  • Menu order – most important at the start of the menu i.e. bio and then new album and then news?
  • Any chance of a drop down menu somewhere to spice it up?
  • Re DP…perhaps 2 more tracks on the back pane..you had too many and now too few.

We will work to improve these points as after reviewing them we agree that these would help us to improve our work.


Draft 2

We addressed the critical feedback we received. We addressed the issues with the digipak – added two extra songs and updated that on the website as well. We also have the mission statement as well as the biography are prominently featured in the website. Our albums now link to music from Linkin Park’s YouTube channel.

The music video is also finally featured on our website after issues with copyright claims. We didn’t however put in a drop down menu, as we felt it’s not needed due to how we already displayed our categories out – it looked/felt really unneeded, so we didn’t put one in.

Overall, the changes made were definitely worthwhile as our product is of even higher quality now. I haven’t embedded another link as the first one has updated automatically. This is quite disappointing to be honest as now it’s impossible to see the website before we made these improvements.

Website: Previous Students Work

For previous student’s work, I have chosen to analyse ‘The XX’ and their website. From the back, just by the colour scheme of the website you can tell that the band is of the alternative genre with its stereotype set up story as well – it fits the repertoire of elements for the alternative genre.

The homepage is set up so that there is a filter on the top to take you to the links you wish to see upfront, or you can scroll down to see them in an order. The hero shot is the cover of their lead title. The generic conventions of a website all fit the agenda – the social media links, the merchandise, tour dates and discography all are a part of this website it represent the band and their brand. The photography is fitting as the colours match the colours and fonts of the typography of the website – this makes it look like the images belong to the genre of this band. For example the thumbnail of the music video has the same themes, fonts and filters that the images on their discography section have, as well as the ambient background colours of the website. This synergy makes the website feel connected to an edgy and psychedelic genre of style.

The colour patterns are continuous throughout the website and all the categories link with one another – there is a clear indicator that this is a website about a certain band. The genre is displayed well with the text on the about section, where the band’s startup is explained. The cinematography is also fitting of the genre, which makes the whole experience of visiting the website more fluent and conventional to the fans of the band and genre.

Furthermore, the general consensus I am getting from this website is that the images play a major role to the identity of this band. They have put effort into taking shots of themselves in what looks like behind the scenes, during performances and just out and about. This all is quite conventional as far as web pages go, but they have made it clear that this is one of the main themes of the band, which I am guessing is conventional to their genre as well.

Only criticisms I would have is that overall, although I understand that sometimes less is more, and in the genre of Alternative, which is a mix of most ‘heavy genres’ is hard to impersonate, but overall the website feels a bit empty and abandoned. Maybe including some sort of future tour dates, not displaying that there isn’t one on, or maybe some commercials potentially would improve it, but overall, I feel that this website displays the band, brand and genre well.

Web Page Conventions

This is our screencastify of a professionally made web page and how it meets the conventions of its genre, brand and its audience.  We covered the website of the popular Alt Rock band ‘Bring Me The Horizon’ . A big deciding factor into why we chose to analyse this website is due to our project being of the same genre – we felt this would be a great opportunity to look at a successful web page of a band and its conventions of the brand that is of the same genre to us, and hopefully that by analysing it we could learn something to take away and add to our own web page.

This website allows for the audience to be entertained and informed about the band and their brand. The uses and gratification in this media text are plenty enough for the audience to be entertained – it can be a talking point of fans of the band and the genre.

Digipak Draft 1

These are the images for our first draft of the digipak. For some reason we couldn’t export the full template from Indesign, but the images are the appropriate size to the digipak sizes.

This above is a screencasitfy feedback from our Teacher. She has made some valid points that we need to improve in order to achieve a much better product, not that this one is bad but these improvements will take us to the next level. Overall, the product links quite well and the images are of high quality and the shots are varied enough, but the points she made will elevate our grade even more.

  • The Front Cover:

    • Arch the red smoke
    • Add the album name
  • Inside Left:

    • Emphasise the broken lamp more
    • The illumination is too intense
  • Inside Right:

    • Distort a little bit more to make continuity sense with the other graphic
  • The Back Cover:

    • Change font
    • Spelling mistakes
    • Put a filter on
    • Copyright stuff
    • Experiment with some white or red smoke at the top of the image
    • Bring a red ‘X’ to the last page as well

Some other parts of general feedback were that we should make general continuity sense a bit more obvious, so put a red filter on the back cover and distort the eye graphic more / reduce the illumination on the light bulb graphic.

Besides that, we are well onward with a great draft of our digipak. I feel confident we can make these changes happen in a couple of lessons, maybe get some final feedback and then move on to importing it into our website which is also well on its way to a first draft.

Shoot Evaluation

This was our first photo shoot for the digipak. We had clear intentions in what themes we wanted to convey, but we didn’t have a clear vision of how we would actually create them.

Organisation played a key role into the production of this photo shoot. All of us knew what to bring, where to be and what tine to be there as well as how much time we should reserve for the shoot. Once the costumes were on, and we tried to light the first smoke pallet – we instantly knew this shoot is going to be great. The weather conditions were perfect for us as well – to create clear lighting and enough shadows to interact with.

After evaluating our setting and the costumes, we now started to pose and act appropriately for the shoot. The themes we wanted to convey were: Rebellious, urban, edgy, angry and mysterious. I feel that we achieved these goals and that these themes are displayed in the images from our shoot. From the MES to the camera angles – everything played a part into conveying these themes.

The images we felt that were the best are below, while we only ended up using 2 of these on the digipak, we will certainly use more while creating the web site.

Contact Sheets

Above are the contact sheets of all the photos from our shoot. The last contact sheet is the one with the photos we feel most suitable for our digipak. We also though ahead a bit and took some photos that we felt would fit our website.

We didn’t have a ‘Set plan’ for this shoot, I felt that this setting would fit us and that we should improvise on the spot, although this was risky, our shoot for the narrative of our music video had the same planning behind it and that worked out great. I believed that my ideas would work here again, and with the amazing cinematography skills of Owen, the photogenic Jacob and the Bulky Georgi, I knew we couldn’t fail.

I am happy to say that I was right. Our photos were filled with energy, enigma, edge, rebellion and grunge. These themes fit perfectly to what we planned we wanted to achieve. Overall I am very pleased with how our shoot ended up, and I can’t wait to start to Photoshop them and create another great media product.

Photoshoot / Design Production Meeting and Risk Assessment

This is our production meeting agenda for our digipak shoot. Our aims for the shoot are to create artistic images in a abstract scenery – our themes for this shoot are: rebellious, anarchic and edgy. Our intentions are to recreate some culturally recognisable images such as the cover of Bohemian Rhapsody by Queen. We are determined to utilise our red smoke pallets to create an additional effect that we believe will convey with our themes. This PMA helps us set roles for what everyone needs to bring, where we need to meet and what our creative intentions are for this shoot.


This is our risk assessment. This piece of paperwork is crucial to us understanding what possible danger we face in our location. We went through this list and thought of all possibilities that we need to be most cautious about. We followed the risk assessment to fault and no one ended up being in danger for a second during our shoot.

Digipak Photo Mock Up

These are the mock ups of my groups digipak for our band ‘Exile’ and it’s album ‘Dioxide’. We kept the images simple yet good enough to be conveyed appropriately with the genre of alternative rock. Before we started creating this mock up, we researched the conventions of the genre on album and single covers. This greatly helped us understand what we need to create in order to compete with other bands within the genre, and even stand out to create this band unique within its conventions.

We chose our colour scheme to be mainly black and red, we did this as we thought it looked the best out of the options we had. These colours represent grunge, edge, conflict and rebellion which are all themes that are conveyed with the genre.  As a part of our M.E.S., we decided that we would include red smoke to compliment our themes, the band and the general colour scheme.

We chose these images based on the content we’ve seen in other digipaks of bands/artists of the same genre. The general anarchic vibes that these images create goes hand in hand with what we would love to recreate for our real digipaks. The quirky images on the inside are conventional to the genre, as graphics usually take around 50% of the show as far as alternative rock concept art goes. This means that we will have to use a great amount of Photoshop in our final piece in order to achieve a high Level 4 grade.

Overall,  these images are a taster to what we want to create, we are ambitious with this project but strongly believe that we can achieve our goals. The concepts we have created are conventional to the target audience of our band and the genre itself. This means that our product will fit in seamlessly within the genre, but it will also be unique enough to stand out in this heavily populated genre of music.

Digipak Moodboards


Here are some creative mood boards that me and my team came up with. We feel like these both convey themes that our band portrays. These all contain something that I believe we can use for the creation of our digipak, shades, symbols or just conventions of all of these colours, images and items have something which I believe conveys with our genre of music, and more importantly – the band we are creating.

Creating these mood boards has made me realise what kind pf colours, themes and costumes we need to represent out band and the genre in the digipaks. The connotations I have learnt from these mood boards are anarchic, rebellious and urban, which I believe represent our band the most.

Digipak – Previous Students Work


Here is the assessment criteria for the Digipaks. I will analyse them through this scheme which includes:

  • Shot framing/variety – shots are marked based in their complexity and creativity as well as based on how well they fit in, or if they have been specifically planned out with creative intention.
  • Mise – En – Scene – Every element should reflect the genre and themes that were intended to be conveyed.
  • Text – The text is crucial in creating a product that conveys the genre to it’s audience clearly. Text covers the layout, the font, text size and the language used in the text.
  • Use of software – This area covers photo manipulation and general appropriate use of ICT.

Above is a previous student’s digipak. The students achieved a L4 mark for this project, this is the level I aspire to achieve with my produce.

  • Firstly I will analyse the shot quality and variety for this project. There is good shot variety as each photo has included the artist, and every shot of them is of different variety. The front cover has used an interesting medium shot of the star to cover the central part of the digipak, whereas the back cover has used close up to capture the star, and then using Photoshop, they have made the character transparent. My personal favourite image of this digipak is that of the front cover – it’s quite quirky and eye catching due to their use of a green screen like cover to block the face of the artist out. This is a interesting trait that instantly stands out. The use of colours is also interesting – the star is dressed in a suit, whereas the setting is a beach – this is quite unconventional and encodes that the artist/album are unique and interesting. To achieve a L4 mark in cinematography, the photos must be taken intentionally with an artistic purpose – the framing and the shots should have a clear sense of purpose to them. I believe this has achieved that because all the shots are different from one another, and like the front cover for example – have an artistic approach to them that makes them stand out. The inside left photo for example, it has a close up of what I presume is the artist’s face with blue tint splattered on his face. This creates an enigma surrounding the album.


  • Mise – En – Scene. In order for this product to achieve a L4 grade – every element of M.E.S. should connote the genre, themes, tones etc. I believe that this digipak achieves this grade due to how the four images feel connected to one another – there is a sense that they all are from the same album/artist. They all look conventional to the same genre, and have a sense of identity to one another. Alongside the blue and grey fonts – the setting represents these fonts as well with similar shades and details. Overall being very abstract. The costumes also, although displayed rarely have a sense of purpose to them – it all looks the part of one project which is essential in creating a valid product.


  • The Text is very minimalist in this digipak. This conveys to the genre as this whole product is quite minimalist, but sometimes less is more. In order for this product to surpass the L4 criteria, it needs to be conveyed as if the artist is expressing themselves through it, it needs to be consistent and integrated seamlessly. I feel that they achieved this as the product – visually – looks peaceful and quiet. The lack of text conveys this. There is just enough of it to go by, the song titles, the album title and the name of the band/artist – but nothing more.


  • The colours of the album have a blue and grey theme to them. Every colour featured is a shade of these two which seems to be a convention of this digipak. They have a sense of meaning in that the colour blue which conveys depth and wisdom, and grey which can stand for dull or formal – connote these emotions with the album/performer. I think this helped the product achieve a L4 mark because these traits connect with one another – the themes of this digipak convey these emotions, due to the colours, characters, MES and all of the categories above – which is crucial in creating a product.

After analysing this digipak, I now feel like I have a better grasp on what is expected for a L4 product. I feel more comfortable as now I have learnt how important making the connections between the images is. I am now ready to create my own product.