Before creating a mission statement, we had to learn who our target audience is, what they are interested in – their demographic. After using YouGov, we got some information about our audience that helped us learn our audience in more detail so that we can market our product for the right target audience.
Our target audience are Females between ages of 25-39 from the demographic classes of ABCa. Politically they lean towards the left wing. They are interested in comedy and other Alt Rock bands such as Green Day. This suggests that a strategy conventional to the genre is possibly the best way to market the band.
A Call To Action:
The goal is for the audience to relate to the band and their music – to create a more personal relationship between the band and the audience. The music is about phases of struggle and hardship. This is a theme that most people face at least once in their lives so we have a broad audience to entertain in that perspective. The genre of music is also a conventional genre for these types of themes.
I feel like our audience would invest time and money into this band because it has a lot of conventional traits that bands of this genre have – making it another expected pleasure from the audience’s perspective. Giving this plus the individual personality of the band itself – this is something that could generate success and popularity to the band.
Who Are The Competition:
Similar bands to ours include: Three Days Grace, Nirvana and Green Day. Some similar traits in the albums for these bands include dark, sharp and edgy colour schemes that are usually various fonts of black and red. The stars are similar as well – visually they look similar with costumes being a staple in the definition of the genre. Even the websites of these bands are similar, its simple, black Arial-like font – there is no real care put into these due to third party platforms such as Instagram being a lot more popular and profitable.
Linkin Park is an established brand – they have been around since 2001 and are one of the most successful bands of all time – in general not only their genre. They have an established cult following with a fan base that has their back no matter what. For this project – we are embracing this template of the band. We are learning the genre and it’s conventions and then using them to further illustrate our representation of Linkin park.
Our general meta narrative focuses on the ordinary, but expresses it in an extraordinary way. By this I mean that the the themes of the song and the album are something that most people face – anxiety, social struggles and depression, but how we display it is through energetic colour schemes in the performance and in the setting as well as the pace of the song – with the edits and the cuts.
Our Mission Statement:
Thorugh the research of the genre, the band and mission statements in general, we have come up with this mission statement that in our opinion fits with the generic conventions of the genre and the concept of mission statements.
‘Exile is the sole embodiment of modern Alt Rock – the combination of modern rap influenced by the likes of Jay-Z mixed with hardcore rock creates the perfect mix for a cult following. Exile aims to break down the stigmas of rock and rap with a combustion of the two – front running the genre into mainstream popularity. Combining the street slang of underground rap, hardcore riffs of the world of Rock n’ Roll filled with the energy of a Punk rock meltdown – Exile embodies the redemption of the modern alt rock genre.’