Category: Creative Critical Reflection Comp 1

Feedback On Mock Up And Targets

These are the results we received from the feedback we set out to get from random people. We put down a variety of different genres of music as well as connotations we thought are represented in these images. After this we set out to get some feedback from our peers.

Our results are very pleasing – the great majority agreed that this digipak represents the Alternative Rock genre with only four people who believe that this mock up represented another genre. This is great as it means we have the right ideas on how to represent our genre of music to an audience.

The adjectives we gave out also came back with a positive sense of feedback. The most popular connotations were: Edgy, angry and rebellious . This is great as these are some of the themes we tried to hit with this work. These are some of the most conventional connotations that the genre has. Other adjectives that our peers felt associated with this digipak were: Rough, mysterious, hallucinogenic and tough. 

Overall, this is very positive feedback as it means our creative ideas fit to the genre well, and we can represent them efficiently. We now only need to succeed in the actual creation of our digipak and gain the same response.

Some goals we need to achieve in our production are:

  • Pursue the colour scheme of red and black
  • Keep the general themes of the genre in mind when creating the digipak, these include anarchic, rough, mysterious, angry, rebellious and edgy.
  • Use graphics so that the band doesn’t take up all of the spotlight – convention of the genre.

Our Mission Statement

Before creating a mission statement, we had to learn who our target audience is, what they are interested in – their demographic. After using YouGov, we got some information about our audience that helped us learn our audience in more detail so that we can market our product for the right target audience.

Our Audience:

Our target audience are Females between ages of 25-39 from the demographic classes of ABCa. Politically they lean towards the left wing. They are interested in comedy and other Alt Rock bands such as Green Day. This suggests that a strategy conventional to the genre is possibly the best way to market the band.


A Call To Action:

The goal is for the audience to relate to the band and their music – to create a more personal relationship between the band and the audience. The music is about phases of struggle and hardship. This is a theme that most people face at least once in their lives so we have a broad audience to entertain in that perspective. The genre of music is also a conventional genre for these types of themes.

I feel like our audience would invest time and money into this band because it has a lot of conventional traits that bands of this genre have – making it another expected pleasure from the audience’s perspective. Giving this plus the individual personality of the band itself – this is something that could generate success and popularity to the band.


Who Are The Competition:

Similar bands to ours include: Three Days Grace, Nirvana and Green Day. Some similar traits in the albums for these bands include dark, sharp and edgy colour schemes that are usually various fonts of black and red. The stars are similar as well – visually they look similar with costumes being a staple in the definition of the genre. Even the websites of these bands are similar, its simple, black Arial-like font – there is no real care put into these due to third party platforms such as Instagram being a lot more popular and profitable.



Linkin Park is an established brand – they have been around since 2001 and are one of the most successful bands of all time – in general not only their genre. They have an established cult following with a fan base that has their back no matter what. For this project – we are embracing this template of the band. We are learning the genre and it’s conventions and then using them to further illustrate our representation of Linkin park.

Our general meta narrative focuses on the ordinary, but expresses it in an extraordinary way. By this I mean that the the themes of the song and the album are something that most people face – anxiety, social struggles and depression, but how we display it is through energetic colour schemes in the performance and in the setting as well as the pace of the song – with the edits and the cuts.


Our Mission Statement:

Thorugh the research of the genre, the band and mission statements in general, we have come up with this mission statement that in our opinion fits with the generic conventions of the genre and the concept of mission statements.

‘Exile is the sole embodiment of modern Alt Rock – the combination of modern rap influenced by the likes of Jay-Z mixed with hardcore rock creates the perfect mix for a cult following. Exile aims to break down the stigmas of rock and rap with a combustion of the two – front running the genre into mainstream popularity. Combining the street slang of underground rap, hardcore riffs of the world of Rock n’ Roll filled with the energy of a Punk rock meltdown – Exile embodies the redemption of the modern alt rock genre.’


Production Skills Evaluation 1

During the editing I’ve done so far, I’ve made progress in the proficiency of overall editing, I have gotten better in rendering the clips, syncing them to ensure that the lips are synced with the lyrics of the song. We haven’t used any transitions or any extracurricular editing skills yet, as we are now only integrating the narrative shoot into the performance, we will come to the transition like and extra layered editing afterwards in draft 3.

The edit so far in my opinion has went really well on my part, I haven’t struggled with anything as far as editing goes and how we filmed it made it super easy to create the edits. For future improvement it’s just the additional editing techniques that we need to include, I feel quite comfortable with everything else.

Some new techniques I have learnt though during the creation of the music video are:

  • Editing to the beat
  • Focusing the footage
  • Increasing the quality of the footage
  • Creating almost montage like sequences with chronological sense
  • General organisation of files, to keep the music video from corrupting


Some screenshots of the edit:

In this shot, some layers can be seen, we have the audio layer, the video and the adjustment layer which has been used to adjust the quality of the video – increased lighting or other traits that make the footage look nicer, crisper and better lit.

Question 2: So… How does your product engage with audiences and how would it best distributed as a real media text?

This is my Dragon’s Den pitch. I had to write a script about all the major topics to take in consideration while producing a magazine. I had fun writing this script as I had to go over my initial intentions from the magazine, and look how much skill I’ve developed.

Design Skills 2

While producing my double page spread, I had to alter my text a lot since this is really the only produce that contains stacks of writing. I learnt all the basic character properties that can be used in InDesign. Here I am altering the text by tilting the quotes, because it’s just an adequate convention of speech – in other produce the same trait can be seen and is kind of a norm, because of this I needed to include this so that the audience can comprehend the difference between the text and the quotes.

I also played around with the saturation and exposure more with the double page image. I did this to create a more appealing tone to the page, I tried to make the image more edgy and urban by shading bits and highlighting others.

I also used more tools from the toolbar on my spread image. I further developed skills in using the Spot healing brush tool – which I used to alter my models face appropriately. I also used sharpening tools to enhance and promote specific features and make them stand out better.

I learnt how to use gradient tools while making my double page spread. This helped me connote meaning on the product. The traits I wanted to achieve were: Urban, edgy, grungy, rebellious and unique. I feel that I achieved this.

Overall, I feel that my double page spread is on the same level as my cover and my contents pages, which I am quite pleased with. Because I already experimented with Photoshop and InDesign before, I felt like this one was the most efficient because I instantly knew what to do and where to go, for most of the time. I am happy with the way it turned out in the end.

For future improvement, I feel that maybe I could experiment with different images and see how they would look, or maybe with different layouts as this one is quite popular in the genre. Maybe the text layout could be altered as well as some people might find it confusing but i’m staying positive about it.

Design Skills 1

During the production of this magazine, I have gained skills in the use of the software programs – Adobe Photoshop and Adobe InDesign. I have obtained the skill to use various traits in regarding the text: the font, the sizing and the angles – just to name a few. I also learned how to remove backgrounds and ‘improve’ the facial features – while ethically questionable, I did use some features to ‘improve’ the models features accordingly.

Here I am changing and experimenting with some filters – to create certain effects such as making the character stand out more, or look more rebellious or urban. I didn’t end up using this photo, but changing the filters was a big part of editing my photos to create tones such as grungy, urban and rebellious.

Here I experimented with the fonts. I was looking through to adjust the size of the fonts accordingly to the texture of them – I was going for a grungy-edgy look to the magazine as these are traits often conveyed with the genre. This was a crucial part to my editing on InDesign, as I edited the images in Photoshop.

Here I used filters and tools to make my model look more in part with the genre. I created a red-ish tone to it because the main font of the text on my magazine is in red. I felt that this added a rebellious tone ti it which is one of my main underlying themes.

Overall, I have gained multiple skills while I’ve been producing this magazine. Just in comparison to my first ever project using these applications – I’ve improved immensely. This experience will help me in future projects. I feel that these skills helped me communicate the genre to the audience, the edgy expressions and red fonts gave a sense of rebellion which is often conveyed with the genre of hip-hop, the type fonts used in my magazine are also quite stark – to further connote that this is a hip-hop magazine.