Using research done on YouGov I found my target audience to be 18-34 year old men. I chose this advert as it is a music orientated advert for a car, which is something many of my adult demographic would own or be looking to own.

I also chose this as the band is one that is very popular in my genre and according to Yougov is popular within my ideal psycho/demographic and my audience are very likely to go to concerts.

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