Our brand, Forevermore embraces the darker side of life. They have a contemporary twist; they are alternative rock with an edge. The group uses electronic musical features to create an overall angsty, fast tempo, sound which embodies alternative rock. Our brand audience and demographic that we aspire to engage with is young individuals who may have lost their way or have a certain anger towards life and society and who may be outcasts. Our brand may be misconstrued with more hardcore rock values but we aim to combine those primary values of feeling lonely and lost with a softer edge to embrace the alternative sound and music of the genre.