Here is the mood board for our artist, forevermore.
For our mood board we wanted to create a red and black colour scheme with some gold accents. These colours include cultural codes of anger, love, darkness and grandeur which is what we want to convey about our artist. Our mood board has lots of Gothic images including church windows and crosses, which matches with our stars’ edgy and dark persona. The font of our band name is also in a gothic text to tie together this theme. The mood board has a slight focus around eyes which is something we want to incorporate into our digipak, as it hints at a more mysterious side.
Mood boards are important as they help to create a specific idea of what the product could look like and gives an overall direction for it to follow. We will use our mood board throughout the creation process to help us finalize the design and to use as a guide for the final product.