Digipak – Moodboard

Here is the mood board for our artist, forevermore.

For our mood board we wanted to create a red and black colour scheme with some gold accents. These colours include cultural codes of anger, love, darkness and grandeur which is what we want to convey about our artist. Our mood board has lots of Gothic images including church windows and crosses, which matches with our stars’ edgy and dark persona. The font of our band name is also in a gothic text to tie together this theme. The mood board has a slight focus around eyes which is something we want to incorporate into our digipak, as it hints at a more mysterious side.

Mood boards are important as they help to create a specific idea of what the product could look like and gives an overall direction for it to follow. We will use our mood board throughout the creation process to help us finalize the design and to use as a guide for the final product.

Music Video Draft 4

Here is our draft 4 for our music video. After the feedback from draft 3 we decided to focus on solidifying our narrative and making sure that our audience would understand the symbols and themes within it. We also decided to play with the colours of our video.

We used colour correction to make the shrine scenes stand out more and emphasize the red, which’s symbols are important in showing our narrative. We also made the performance sections monochrome to create contrast and emphasize her grey outlook on life.

After finishing Draft 4 we asked one of our classmates to review it and comment on what she liked and disliked about it. Here is the screen castify we filmed with her:

Positives:

  • Good editing to the beat
  • Mentioned that our character was distressed which means that we are conveying our narrative well. Also said later on that the video to her is about someone having a mental breakdown and being obsessive over the boyfriend which matches up to our narrative.
  • Likes the light effects done with the torch
  • Likes how when our character spins the lyrics match her actions
  • Likes the shot where the flame travels through the flame
  • Likes the shot
  • Says that the editing of our shots helps the audience to connect with the song
  • Really likes the shot of her smiling at the end

Negatives and how to improve:

  • Some shots were too shaky so they need stabilising or taken out
  • One of the shots needs to be brightened so that you can clearly see her lip syncing
  • Near the end there is a section that needs editing so that it makes narrative sense
  • Didn’t understand what the flashbacks were for but understood that they were there to show a different side to our character so we need to edit these better to show their significance.

Production Skills Evaluation 2

On the 28th of June we had an industry professional come in to watch our video and teach us how to do effects that we wanted but were unsure about how to do. Using his expertise we were able to learn how to apply and about colour correction, stabilisation and creating a “ghost effect”.

We used colour correction through the lumetri colour effect to make our video more aesthetically pleasing to look at and to highlight the colours in our sets. The red of our costume and props is important as they represent the love and anger our character feels towards her boyfriend and helps to convey our story through semiotics. We also used the colours to make our video look more stylized and edgy which are characteristics often found in our genre.

We also were taught how to stabilize shots by using the warp stabilizer in premiere pro. By using this we are able to create more stable shots which makes our video easier to watch.

As our narrative is about the two sides of one person we wanted to try and show their connection by using a glitch or ghost effect to physically connect the two sides through a shot. We were able to do this by using overlays and the track matte filter. These tools allowed us to have two different shots play over each other to show this connection.

 

New Storyboard and PMA

After our first narrative shoot we decided to change the narrative and do another shoot. We did this because we felt like our narrative wasn’t easy to understand through the shots we had already gathered and that changing the narrative slightly would allow us to make a more interesting video.

Here is our new storyboard and production meeting agenda:

Music Video Draft 3

Here is the third draft of our music video. Since draft 2 we have done another narrative photo shoot and inserted the footage into the video. We have also started to edit the story line so that it made more narrative sense.

We asked some of our peers to review our video and here are their comments:

From these comments and our own ideas we have come up with a list of things that need to be improved

  • Do some more pick up shots of the match to make the symbolism more clear
  • Add more fast paced cuts to match with the tempo of the song
  • Get rid of some shots that do not work and replace them with something that fits the narrative better
  • Make sure our narrative is more concrete

Music Video Draft 2

Here is our Draft 2 for our music video. There are still shots missing as we have only done one of our two narrative shoots. We added the narrative shots we had and edited them with the performance to show the two sides of our star.

What went well:

  • The editing is matched to the beat of the song well and is effective
  • The shots we used are steady
  • The lip syncing matches with the song

Targets for the next draft:

  • Have our next shoot so we can add the shots in
  • Edit sections that don’t quite work
  • Add more lip syncing
  • Due to our missing shoot the narrative story line is not clearly shown so our focus will be to show a clear and cohesive narrative

 

Feedback from teacher

 
Likes:
  • Loves the close up of the eye at 0:08
  • Likes the fast jump cuts at 0:41
  • Loves when she spins at 0:49 as it illustrates the lyrics of the song
  • Likes the contrast between the madness of the inside performance shots and the more calm outside performance shots
  • Loves the close up of the eyes at 1:10 and wants more
  • Loves the close up shot of the lips at 1:51
  • Likes the ending shot
Things to improve:
  • Before cutting to her lips at 0:12 cut to her face beforehand to connect the voice to our character
  • Some shots she looks towards the cameraman which need to be cut
  • Make sure the shots at the beach convey what we want to as they look like a “home movie” at the moment
  • Need to make sure the lip syncing shots are properly synced
  • Crop the shot at 1:38 as she fixes her hair at the beginning of it
  • Needs more pace of edit from 1:45
  • Have a bigger variety of shots including movement shots and wants her to break the 4th wall less