Specsavers Creative Team Feedback

A member of the Specsavers Creative Team came into our class and gave us advice based on our music video pitches. This is the advice he gave us

  • Specific scenes within the narrative

This was the main piece of advice, as although we had the main theme of our narrative we couldn’t pinpoint any specific scenes for the characters. By planning different scenes we could increase efficiency on the shoot and it would give our music videos narrative more substance.

  • How to control lighting

As our music video will play into the theme of light vs dark we asked about how we could best represent that, especially as we may not be able to have a night time shoot. His advice was that if we were to edit the lighting to make it darker it is best to start from an already dark location ie a dark alleyway rather than somewhere directly in the sunlight.

  • Colour Correction and premiere pro effects

Although we have created a short 20 second performance clip we are still new to premiere pro and so we asked him to show us various effects we could do with the software. He showed us how to use the various colour correction tools as well as other effects such as adding a vignette. This will help us edit our video and make it look more professional.

 

Visual Shot List

The videos we looked at were:

  • Decode by Paramore
  • Numb by Linkin Park
  • Introduced Species by Hands Like Houses

Here is our visual shot list from music videos of our genre. This task helped us to find common shots that we can use in our video and the ways they are used. It will also help us to shoot for coverage and to include a variety of shots when we film our video.

Test Shoot

Things we did well:

  • Different types of shots (framing, close ups, mid shots, full length shots) and angles
  • The black and white filter fits the mood of the song
  • The stone walls we shot in front of fitted the genre well

Thing we need to improve:

  • Fitting the video to the song better. Making sure the lip sync is perfect.
  • Filming more basic shots for coverage

What we need to focus on next time:

  • Mise-en-scene
  • Coverage
  • Keeping shots in focus

By doing this exercise we have been able to pinpoint our strengths and weaknesses and we have a better idea of what it takes to film a music video and how to film for coverage. This will help us to be more organised when we shoot our video and make sure that we have all the shots we need.

Pitch and Feedback

 

We gained lots of feedback from our teacher about how to shoot our idea and what to do next. The feedback included:

  • Find someone else other than Marguerite to be in the video
  • Have a clearer idea of the different shots we want to shoot
  • Clearly show the difference between the different sections of the narrative
  • Film another performance section

Final Song Choice

 

Here is our final choice of song for our music video. We decided to do this video as the basic idea should be easier to shoot but there was also areas where we could try different ideas and effects. I thought that the beat was strong and would be easy to edit to. There were lots of different ideas about what we could do with the videos main narrative and how we could amplify the emotions of the song and illustrate certain sections of the lyrics.

Song Shortlist and Moodboards

Marguerites pitch: Left hand by Alt J

The reason for choosing this pitch would be because of its simplicity as it would be easy to organize and could be effective if done right. There would have to be a lot of direction of the hands to make sure the emotions of the song are correctly portrayed. The performance would require more organisation as we would need to shoot the whole band.

Jade’s pitch: Psychojam by Wildhood

This pitch would be a fun video to shoot but would require a lot of editing to make sure that the psychopathic nature of the character is shown clearly. It would also require a good acting to portray the actions of the character well.

My pitch: Mirrors by Pvris

This pitch would only require 2 people for the shoot but would require a lot of editing. The reason for choosing this pitch would be its simplicity and lack of a band to shoot.