We chose images 0309, 0311, 0312 and 0320 because of the strong contrast in the lighting. We felt like the lighting gave these images gave an edgy and alternative vibe, and were good enough quality to be edited easily.
Images 0336, 0339 and 0403 were chosen because of the ghost effect that was created by the blur. This effect fitted well into our desired theme of monsters or the otherworldly.
The orange lighting of images 0358 to 0367 is why we chose these images. The lighting gives a mysterious aura to the photos, with the dim lighting also creating a grainy quality which we felt matched with the edginess of our theme.
Here are the rest of the photographs which we deemed to be not as good. This was because they were out of focus, had bad lighting or the model was making the wrong expression for our cover.
Here is the production meeting agenda and risk assessment for our Digipack photo shoot. Production Meeting Agendas are important as they help us to stay organised and keep a track of shots that we have done. Risk assessments help us to stay safe.
The website is very accessible. The fonts are all large enough to read and the white colour makes it stand out against the darker background. The writing is kept to a minimum so that the audience does not get bored and there are multiple videos and photos to keep their attention.
The website allows for easy navigation. The menu at the top is always there regardless of what page you want and items are never more than 3 clicks away. The bar on the side allows for easy access to the artists social media. The layout on each page is simple, such as the music page which only features the front cover of her album and 3 different streaming links.
The website features a bio which tells us about her basic details including name, age and where she is from. It also talks about what music she makes and the type of artist she is. This allows the audience to connect with her.
The blacks, whites, reds and greys of the website matches the colours used on the digipak and music video which gives consistency to the artists brand. The hero shot on the website is taken from the music video.
The website fulfills the audiences information and education need by telling the audience about the artist and giving information about upcoming tours and releases. It also gives them entertainment in the form of the music video and the gallery. The social media buttons allow for them to have social interaction with the star while the bio allows the audience to relate to the artist and gives them a sense of personal identity.
Here are the photo mock ups for our digipak using images that we found on the internet as well as fonts and effects on Indesign. We have decided to go for a gothic theme as this reflects the brand of our artist well and plays into similar themes from the music video.
Here is the mood board for our artist, forevermore.
For our mood board we wanted to create a red and black colour scheme with some gold accents. These colours include cultural codes of anger, love, darkness and grandeur which is what we want to convey about our artist. Our mood board has lots of Gothic images including church windows and crosses, which matches with our stars’ edgy and dark persona. The font of our band name is also in a gothic text to tie together this theme. The mood board has a slight focus around eyes which is something we want to incorporate into our digipak, as it hints at a more mysterious side.
Mood boards are important as they help to create a specific idea of what the product could look like and gives an overall direction for it to follow. We will use our mood board throughout the creation process to help us finalize the design and to use as a guide for the final product.
The photos used are all of good quality but there is not much variety within the shots. The inner left and back sides are both medium close ups but the medium distance shot of the band gives a nice contrast to the closer shots of the rest of the digipack. Meanwhile the manipulation of photos is exceptionally good, especially the use of colour throughout the digipack. The colours that they have used are conventional of the indie rock genre. The inner left side is very cleverly manipulated so that the hands are only different colours while still looking realistic.
Mise En Scene
The mise en scene is okay. It doesn’t seem out of place within the concept and genre of the band but does not do anything to connote the genre. Due to the editing of the photos it is also hard to see what the groups costume is and what the props are on the back page.
Integrated Images, Text, Use of Colour and Typeface
The typography for the digipak is simple, clean and fits the genre well. The font is easy to read as the white of it contrasts well with the darker colours of the rest of the product and is consistent throughout. The text is well placed and allows for easy reading.
The digipak has all the features of a conventional digipak, and conveys the genre of the band well. It has been made to a high standard, with the inner left side being a particular standout. The theme is consistent throughout and the camera and Photoshop work along with the typeface is professional and gives the digipak a strong theme.
Here is an analysis of a digipack from our chosen genre. First we created a collage of albums in order to gain an idea about the conventions of our genre and then chose an album and analysed it in detail, looking at whether it met the conventions of a digipack and of our genre.