Here are the photo mock ups for our digipak using images that we found on the internet as well as fonts and effects on Indesign. We have decided to go for a gothic theme as this reflects the brand of our artist well and plays into similar themes from the music video.
Here is the mood board for our artist, forevermore.
For our mood board we wanted to create a red and black colour scheme with some gold accents. These colours include cultural codes of anger, love, darkness and grandeur which is what we want to convey about our artist. Our mood board has lots of Gothic images including church windows and crosses, which matches with our stars’ edgy and dark persona. The font of our band name is also in a gothic text to tie together this theme. The mood board has a slight focus around eyes which is something we want to incorporate into our digipak, as it hints at a more mysterious side.
Mood boards are important as they help to create a specific idea of what the product could look like and gives an overall direction for it to follow. We will use our mood board throughout the creation process to help us finalize the design and to use as a guide for the final product.
Here is an analysis of a digipack from our chosen genre. First we created a collage of albums in order to gain an idea about the conventions of our genre and then chose an album and analysed it in detail, looking at whether it met the conventions of a digipack and of our genre.
Here is our draft 4 for our music video. After the feedback from draft 3 we decided to focus on solidifying our narrative and making sure that our audience would understand the symbols and themes within it. We also decided to play with the colours of our video.
We used colour correction to make the shrine scenes stand out more and emphasize the red, which’s symbols are important in showing our narrative. We also made the performance sections monochrome to create contrast and emphasize her grey outlook on life.
After finishing Draft 4 we asked one of our classmates to review it and comment on what she liked and disliked about it. Here is the screen castify we filmed with her:
Good editing to the beat
Mentioned that our character was distressed which means that we are conveying our narrative well. Also said later on that the video to her is about someone having a mental breakdown and being obsessive over the boyfriend which matches up to our narrative.
Likes the light effects done with the torch
Likes how when our character spins the lyrics match her actions
Likes the shot where the flame travels through the flame
Likes the shot
Says that the editing of our shots helps the audience to connect with the song
Really likes the shot of her smiling at the end
Negatives and how to improve:
Some shots were too shaky so they need stabilising or taken out
One of the shots needs to be brightened so that you can clearly see her lip syncing
Near the end there is a section that needs editing so that it makes narrative sense
Didn’t understand what the flashbacks were for but understood that they were there to show a different side to our character so we need to edit these better to show their significance.
After our first narrative shoot we decided to change the narrative and do another shoot. We did this because we felt like our narrative wasn’t easy to understand through the shots we had already gathered and that changing the narrative slightly would allow us to make a more interesting video.
Here is our new storyboard and production meeting agenda:
Here is the third draft of our music video. Since draft 2 we have done another narrative photo shoot and inserted the footage into the video. We have also started to edit the story line so that it made more narrative sense.
We asked some of our peers to review our video and here are their comments:
From these comments and our own ideas we have come up with a list of things that need to be improved
Do some more pick up shots of the match to make the symbolism more clear
Add more fast paced cuts to match with the tempo of the song
Get rid of some shots that do not work and replace them with something that fits the narrative better
Here is our Draft 2 for our music video. There are still shots missing as we have only done one of our two narrative shoots. We added the narrative shots we had and edited them with the performance to show the two sides of our star.
What went well:
The editing is matched to the beat of the song well and is effective
The shots we used are steady
The lip syncing matches with the song
Targets for the next draft:
Have our next shoot so we can add the shots in
Edit sections that don’t quite work
Add more lip syncing
Due to our missing shoot the narrative story line is not clearly shown so our focus will be to show a clear and cohesive narrative
Here is my fake dating profile of a typical fan of our artist. To create and idea of what our average fan would look like I used information of YouGov from a similar artist as there was not one for our actual artist.
The aim of this activity was to get us to think about how our media would be received by the audience and our audiences uses and gratifications for watching it. Blumler and Katz said that audiences consume media for 4 reasons, Information, Personal Identity, Social Interaction and Entertainment and through this task we had to think about these ideas and what kind of people would want to consume our media and how they would consume it. The YouGov poll helped to do this as it outlined our target audiences political leaning and where they are from which can influence a persons opinions and ideals greatly.
We also had to think about how the audience would receive our media. We looked into Stuart Hall’s Reception Theory and how our audience would decode our text using their own ideologies and how it fits into our own ideologies as producers. By knowing our audience and their ideologies we can gain an idea on whether they view our video in a preferred, negotiated or oppositional way. We would want our audience to accept the values and ideals which will be encoded into the video so knowing our audience will allow us to do this.
For our narrative shoot we went to Pembroke Bay and shot for 4 hours. We decided to shoot here because the setting was perfect for the “light” side of our main character with its open space and bright colours. Here is my evaluation for our shoot:
What went well:
We filmed a range of different shots from close ups to long shots as well as some pans using the tracking device.
Our setting was great and it suited the feelings we were trying to convey.
What we could’ve done better:
We forgot to shoot a few shots that we needed.
We should’ve taken some more props to experiment with to give us a greater range of shots.
It would have been better if:
We had a detailed plan of the day so that we could be more organised.
We had taken a list of shots that we needed so that we wouldn’t forget anything
Gone to the area of the shoot a few days earlier so that we had an idea of where would be best to shoot due to lighting etc.
Due to our story and lack of time we will need to have another narrative shoot as the different sides of our character require different settings to convey our story. When we do our next shoot and any pick up shots hopefully we will be able to take whatever we have learnt from this shoot and apply it so we get everything we need and enough shots to cover the length of the song.