Music Video Draft 2

Here is our Draft 2 for our music video. There are still shots missing as we have only done one of our two narrative shoots. We added the narrative shots we had and edited them with the performance to show the two sides of our star.

What went well:

  • The editing is matched to the beat of the song well and is effective
  • The shots we used are steady
  • The lip syncing matches with the song

Targets for the next draft:

  • Have our next shoot so we can add the shots in
  • Edit sections that don’t quite work
  • Add more lip syncing
  • Due to our missing shoot the narrative story line is not clearly shown so our focus will be to show a clear and cohesive narrative

 

Audience Ideology

Here is my fake dating profile of a typical fan of our artist. To create and idea of what our average fan would look like I used information of YouGov from a similar artist as there was not one for our actual artist.

The aim of this activity was to get us to think about how our media would be received by the audience and our audiences uses and gratifications for watching it. Blumler and Katz said that audiences consume media for 4 reasons, Information, Personal Identity, Social Interaction and Entertainment and through this task we had to think about these ideas and what kind of people would want to consume our media and how they would consume it. The YouGov poll helped to do this as it outlined our target audiences political leaning and where they are from which can influence a persons opinions and ideals greatly.

We also had to think about how the audience would receive our media. We looked into Stuart Hall’s Reception Theory and how our audience would decode our text using their own ideologies and how it fits into our own ideologies as producers. By knowing our audience and their ideologies we can gain an idea on whether they view our video in a preferred, negotiated or oppositional way. We would want our audience to accept the values and ideals which will be encoded into the video so knowing our audience will allow us to do this.

Shoot Evaluation (Narrative)

For our narrative shoot we went to Pembroke Bay and shot for 4 hours. We decided to shoot here because the setting was perfect for the “light” side of our main character with its open space and bright colours. Here is my evaluation for our shoot:

What went well:

  • We filmed a range of different shots from close ups to long shots as well as some pans using the tracking device.
  • Our setting was great and it suited the feelings we were trying to convey.

What we could’ve done better:

  • We forgot to shoot a few shots that we needed.
  • We should’ve taken some more props to experiment with to give us a greater range of shots.

It would have been better if:

  • We had a detailed plan of the day so that we could be more organised.
  • We had taken a list of shots that we needed so that we wouldn’t forget anything
  • Gone to the area of the shoot a few days earlier so that we had an idea of where would be best to shoot due to lighting etc.

Due to our story and lack of time we will need to have another narrative shoot as the different sides of our character require different settings to convey our story. When we do our next shoot and any pick up shots hopefully we will be able to take whatever we have learnt from this shoot and apply it so we get everything we need and enough shots to cover the length of the song.

Narrative Storyboard

Here is our narrative storyboards for our music video. We did this so that we would have a clear idea of what our story is going to be about and so that we can be more organised on the narrative shoot as we know what we need to film.The storyboards are divided into two for each of our narrative shoots.

Narrative Development

Here is our narrative development sheet which we used to plan out the story of our music video. We decided on the main themes of the video, the conflict and what the character would do within it to convey these ideas. This will help us to plan our narrative in more detail and help us when planning our future shoots.

Performance Rough Cut Draft 1

Here is the rough cut of our performance shoot showing the different shots that we took throughout the shoot. It helped us to see how much footage we have and which shots work and which dont.

What went well:

  • Shot in a variety of different locations
  • Different angles and types of shots such as pans and different angles
  • The mise en scene fits with the genre and theme of the song

What could be better:

  • There is not enough lip syncing of certain sections of the song such as the second verse
  • Needed more types of shots in certain locations
  • Some shots are slightly out of focus.

Targets for the next shoot:

  • Make sure to get enough close ups
  • Repeat shots again in different angles/shot distances
  • Make sure the focus is right before shooting a shot

Star Image Planning

Here is our star image mood board of Lynn Gunn of Pvris. Her meta narrative is someone that is punk, edgy and rebellious but also someone who is down to earth and emotional. Her styling is often dark or monochrome. with colours other than black or white rarely seen in photos or other media. She is portrayed as someone both extraordinary and ordinary and through this paradox of the star she gains her star image. Her extraordinary side is her punk and rebellious character, whereas interviews and her social media accounts talk more about mental health and her struggles with it which shows a more ordinary image.
This task helped me to understand how our star would be portrayed so that we can try and replicate that in our music video. It also gave us more insight into the sort of story and mise-en-scene we could incorporate into it. It is important that we understand what we are trying to convey before the shoot so that we can use the shoots to the best of our ability.