Here is my Tour Poster, which I created using InDesign and my own photos taken earlier on as a study of mise-on-scene.
Before I created my poster I did some research on different types of Indie artists Tour Posters. I found that most of them had a minimalist approach, using limited colour palettes, a simple design or both. Using the posters below I created my first idea for my poster.
I decided to use a limited colour palette and based my design on the Lorde and FKA twigs posters mainly. I like how the FKA Twigs poster only used red, black and white colours and the pattern in the backgroung, which created a simple yet eye-catching design. I also like how the Lorde poster uses a photo of the artist staring out and breaking the fourth wall, as it creates a sense of intimacy and invites the reader in. I combined these two elements into my original design
While refining my idea I was inspired by arctic monkey’s retro design and decided to go for a vintage movie poster theme. Retro and vintage themes are common throughout the Indie genre, in both tour posters and mise-en-scene. To make my design look like the movie posters I put a black border around my designs, with the bottom one being thick enough to include the tour name and other information.
To do my mock-up of the NME cover, I followed my lick and stick analysis to make sure I was using all the conventions of layout and page design for a magazine cover. I was able to manipulate the photo as I had previous experience working with Photoshop so I was able to easily crop out the background of the image, because of this I was able to integrate the image, as well as the text and illustrations accurately. I attempted to follow the colour scheme of the original photo, but there was a slight difference of shade between the original and my copy. I was able to be reasonably accurate with the fonts, even though I was not able to find the exact same ones. Overall I think I was able to use Indesign and Photoshop effectively to create my cover.
Editing the photo
Creating the gradient in the background
Copying the layout
Duplicating the text font and colour
Making the text stand out against the background
Getting the same saturation
I have found three videos to help improve my skills with Indesign and allow my magazine poster to be better than my cover. The first video shows how to manipulate hue and saturation using transparency blending spaces and luminosity blending. This will help me to edit the photo so that it fits better with the theme of my magazine front cover.
The second video teaches how to select colours from a photo or section using either the eyedropper tool to create a new swatch or using the colour theme tool. This will allow me to create a more prominent colour scheme throughout my cover.
The final video shows how to change the scale of the document including all it’s pictures and texts. This will help me to quickly edit my cover and allow me to focus more on other sections.
This task helped me to re-enforce the conventional technical design features of a magazine and how they should be placed onto a magazine, such as how the Main Cover Star should be in the middle and the main point of focus. This will help me to make sure my magazine has the features required of a music magazine cover.
The camera is a tool that can be used to turn a simple shot into something with a deeper meaning. The way you use camera angles, distance and composition can completely change the connotations within a shot. An example of this is the shot of the girl looking up from the bottom of the staircase gives off a sense of vulnerability and loneliness, due to the high camera angle and the distance between the camera and the subject. The composition also adds to these themes, as the subject is alone in the stairwell rather than being surrounded by others. Another example is the mid shot of the subject looking away from the camera. The angle is low, giving off a sense of authority and that the subject is greater than us. The subject looking away also gives off these same connotations.
This exercise helped me to understand how different angles, compositions and distance can alter the connotations of a photo and will enable me to create more meaningful shots for my magazine.
This exercise helped us to gain extra knowledge about the different ways to manipulate a shot using the camera. We were able to practice using different shutter speeds and apertures to create different lighting affects, as well as angles and distance to add to these affects. These different approaches to shots allowed us to create different stories within the same basic shot. Some photos, such as IMG_1049 were overexposed while others such as IMG_1071 were underexposed. This exercise will allow us to create better photos in the future for our music magazine.
Before having the photo shoot, I researched the Indie genre and the type of clothes artists in the genre wear, and created this mood board. Indie clothing contains a lot of neutral colours and has a laid back rock vibe or sometimes a retro vibe. The indie style is very clean cut, with much of the clothing being smart-casual. Popular items worn are button up shirts, scarfs and fedoras and similar types of hats.
The denotations of this style are light and natural colours, natural hair and minimal or naturally coloured makeup. The connotations with the style are being laid-back, casual and relaxed.
This is the photo I have selected to use for my magazine. I have chosen this one because the the model’s facial expression and her pose. Her facial expression is warm, and the fact that she is looking into the camera gives it an intimate and friendly feeling. Her pose is simple and relaxed, which are themes that run throughout the indie genre, and the guitar points to the genre of music that she is representing.
Here is my analysis of a poster for an album. While doing this I learnt about the connotations and denotations within media and how it affects the way we view the piece. I also learnt about semiotics, how the signs and symbols within a piece can often have multiple different meanings, many depending on what culture you come from and how different fonts and colour can create different connotations for a word. The knowledge I gained from this exercise will help me to choose suitable items to have on the front cover of my magazine and allow me to create meaning with and without words.