How does your product engage with audiences and how would it be distributed as a real media text?
Here is my response to my second creative critical reflection question, I have filmed, edited and put together a dragons den style video, a question and answer style format to give my insight into my project.
How does my product use or challenge conventions and how does it represent social groups or issues?
This is the first of four indvidual responses to the given creative critical reflection, I have completed a prezi presentation with details of my magazine.
How did your production skills develop throughout this project?
In my third response I have reflected on how my skills have developed and what new skills I have accquired over the course of this project, I have done this as a slide with a voicethred over as if I was adressing a future student with some tips and tricks.
Looking at my second drafts of all three pages and assessing the targets I was set and that I set myself I can see that I further need to work on:
- The layout of my page. The positioning of my body text and the title of the page.
- Adjust the opacity of the shades I have used on my background as it is quite busy.
- Having the text wrap around the image to make the page look more put together and professional.
I will work on these targets with the skills I am developing with each new draft. Focusing on layout and and color scheme to help produce a page that looks clean and professional.
On InDesign I have accquired a range of new techniques, one of them is being able to change the font case and size using a shortcut rather than manually changing the metrics on the top tool bar. This technique is particularly useful when you only need to change/highlight certain parts of text eg my page numbers on the left side of my contents page are larger than my features information text so they stand out to the audience.
Another design skill I’ve learnt using InDesign, is that i had the idea to add the barcode and price text in the bottom left hand corner but I had to rotate the text so that it aligned with the corner of the magazine. To do this I clicked on the text box and found the cursor with the curved arrow and they I tweaked the text so it was lined up with the rest of the layout.
Finally, I used the spot healing tool on Photoshop to remove any blemishes or redness on my model’s face. To do this I selected the spot healing tool on the toolbar on the left side of the screen and then adjusted the size of the healing tool so I could pinpoint conceal any spots or blemishes and smooth over the skin to create a flawless base for my model’s skin. It is important to have the skin flawless to portray the correct star image of an idolistic and well put together model. This relates back to the retro/soul genre, personally I would have kept the blemishes to convey the stars raw and true image that also compliments this genre, embracing everyone in their true way through soul. However, the blemishes meant that my cover didnt look as professional, smart and clean cut so I decided to cover them and smooth over the skin to create the idealistic star image.
To conclude all of my preparation and research I have, I can see that I have learnt enough about the camera, mise-en-scene and my brand to be able to communicate my ideas. I feel that I am now ready to photograph my star for my front cover, the contents page and double-page spread. For my front cover photo I have decided on a mid-close up shot of my model , this will mean the main focus will be on my main cover stars facial expression and their eye contact will draw in the audience in. Also I need to choose a photo for my double page spread potentially one that is not a mid-shot to add variation to my magazine.
The mise-en-scene must be fitting to the genre of course. For example if my model was wearing modern styled jewellery on her wrist I would ask her to remove it as it wouldn’t suit the image i’m aiming for. As well as that makeup is very necessary when creating mise-en-scene of my star so I plan to recreate a ‘Twiggy’ style eye look to really incorporate the 70’s.
I hope to acheive the best lighting as I feel that this is also really important. By using high-key lighting this allows the image to be clear and bright which is what you want you would find from a professional looking magazine image, whether that be on the front cover or inside on a double spread. Finally, I plan to take lots of photos at many different angles in order to show variation of my shots and if one doesn’t work out as well as I thought then I have many other options available, this is also a great learning point to help develop my camera skills.
Images can convey an array of meanings through the use of mise-en-scene or framing, which can put across identity of people places and things.
Mise-en-scene can change the entire meaning of the image, by using key elements to create the desired effect. The Lighting can be either high-key, which is when the lighting used is natural and very bright, or low-key lighting which sets a more mysterious and shadowed, dark atmosphere. Acting is used to represents the message they are trying to portray, or put across. The acting is complimented by the costume choice so even if the person isn’t speaking apart of their persona is given. Makeup is also linked to costume and supports the creation of the overall image of the character. Every aspect of mise-en-scene is vital in order to set the correct atmosphere as setting for your chosen audience.
Another aspect called framing is also used, which includes shot distance and camera angles. For example; close ups enable the facial expression of the character to be clearly shown whereas long shots show distance and represent isolation or give perspective. Images taken from above show the model’s social status, usually portrayed as vulnerable, whereas an image taken from below could show the models authority or dominance.
I feel that I can now use these skills when taking my photo for my magazine cover and in future work in order to create the correct image and representation of my characters and magazine brand.
The pictures I have chose for my collage are based on my personal interests and the media I consume on the daily, as the term ‘media prosumer’ means to be both a consumer and producer of media, I think that the media I have displayed above shows that I access both those things. This collage reflects what media I enjoy and forms a part of my personal Identity, what each individual enjoys most is vital to expressing a large part of their personality, it makes each collage like mine unique and therefore important.
Blumler and Katz had a gratification theory to seek out why people choose to enjoy the media they did and what they used it for. This theory is different from other media effect theories in that it assumes that the individuals have power over their media usage, rather than positioning individuals as passive consumers of media. It explores how individuals deliberately seek out media to satisfy certain needs or goals such as entertainment, relaxation, or socializing. Personally, the majority of media I consume is entertainment media, such as art; like the O’Keeffe painting I included and websites like Netflix. Other media I use such as Instagram or Snapchat support the above theory that some media is consumed to fill a need, these fill a social interaction need, to communicate with friends and family even when you cant interact face to face. They do have a dual purpose not only to satisfy a a goal or need but they are apart of my personal identity.
Media surrounds each and every one of us and has a major impact on our daily lives. Different types of media have different impacts, for example: social interaction, such as uploading photos or posts on different social media platforms, entertainment, such as TV shows or films, creating your personal identity as in what kind of music you like or channels such as BBC that provide us with news.
When I eventually begin making my music magazine, I plan to use many aspects of the Media, such as the ones I listed above. I hope that this will assist me in making sure my magazine is all that it can be, showing that each detail has meaning and purpose to not only be a personal expression but something that engages and attracts my chosen audience.
Since starting Media Studies I have acquired some technical skills. For example I can now customise my blog by adding headers, new posts, creating posters and adjusting the theme. I could apply these skills that I learn in my Media Studies to my future if I come into a job which potentially requires the use of a computer or making and using a blog.
Before I started Media Studies I could only used social media platforms such as Facebook or Instagram. This meant that creating a blog and editing photos opened up new opportunities for me as well as expanding on my range of skills. These transferable skills will be a definite benefit for me, especially when continuing with my media projects or when creating my magazine cover. Everything I will have learnt will put purpose behind each detail, for example; using colour, font, theme, came angle or semiotics to appeal to my target audience.
I hope to further the skills, some that I’ve already learnt in applications such as InDesign, and others that i hope to learn more about like PremierPro, Photoshop. As well as these I would like to also develop further in presentation, designing and directing skills. I would like to develop these as i feel they will set a foundation for a higher quality of work to come in projects such as my music magazine. I also feel that it will help me to analyse media in my own life as it can open my eyes to the time and effort that is put into all of the media that I consume day to day.