Above is our forth draft of our music video, we feel that we are very close to completion and are happy with the progress of our product and the outcome of our shots and editing. Below is some feedback from our teacher. This feedback allows us to look over the draft and be able to understand a different veiw point and criticise our work.

TARGETS:

– finish the section at the end
– keep colour editing consistent
– Edit sea shots to be less grey, push the colours in the blood shots by increasing the contrast.
– adjust timing of the chorus cuts and cut in further to the shot after.

Here is our second draft for our music video, we re-shot the majority of our footage as the first shoot was out of shot and not to the best standard it could’ve been. Above is our second draft of our music video, which includes very different shots to the first draft as these were filmed at Noah’s house. I am satisfied with how the footage tuned out, and I feel as though we now have so many clear shots which we can use in our final draft as well as some that I don’t feel will be used. Our main priority for this shoot was to obtain shots such as Noah lip syncing, as this would take up a large portion of our video. However, we also filmed some narrative between Noah and Sam, reflecting how Sam was one of Noah’s previous relationships, thought to have been the one for him. This footage allows us to portray the conflicts and emotion that are talked about and felt in the song. Looking forward to our next shoot I feel that we will need more variety of shots as that is what this shoot lacked.

• Adjust filters to fit the mood in all shots.
• try to remove the moving shadow in the back of the main star in front of the window.
• involve more variety of shot types.

After trying to find audience ideologies for our artist Molly and I decided to pick a similar artist, as we couldn’t find anything on our own. We decided to go with Sam Smith as he has a similar branding and thus audience. By Usisng Gov.gg we could find out all about the majority of Sam Smith’s audience. This included what movies they watch, their political stance, their profession, age and gender. By doing this task it allows us to find out what a similar audience to ours would enjoy and the apply that to our own music video through the use of conventions. It is vital that we apply this research as to make it memorable and appealing to the audience, to produce a successful product. We found out that the average Sam Smith follower is an 18-24 year old woman, typically living in London with a career in home and garden. We also discovered that they take a right-wing political stance. This meaning that they believe that certain social inequalities and levels of hierarchy are inevitable. From this we have put together a dating profile so we can see overall the type of audience we are aiming our product towards.

Below I have inserted the dating profile I have put together based on my research.

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We have put together a narrative storyboard allowing us to fully understand and be prepared for our music video, it’s helpful to lay it out and see exactly what we need as we can develop ideas. It means that location, mise-en-scene and a shot list can be efficiently compiled and allow us to use our time more efficiently and not waste time on shots that wont be utilised in our music video.

(above is a picture taken from the shoot)

Looking at our shoot overall I have gathered some targets and things that went well, looking forward to the next one as by reflecting on the last targets this shoot went a lot better. This time we had a clear shot list and set of ideas that we knew we needed to get, it meant that it was easier and quicker to get the shots we wanted leaving more time to get a wider variety of shots. Despite that using the go pro meant that some of the shots were not so well framed or there happened to be water on the lens ruining the shot, as we hadn’t used a go pro before this came from being unexperienced and meant that we couldn’t use a few angles that we shot. After looking over the footage all together, despite this, the majority of the shots are to be included in the actual video.

TARGETS:

• have more practise if filming underwater with the go pro as the shots would’ve been better if we could’ve seen what we were filming as we were doing it.
• make sure the people we are filming are well prepared and informed as to what they have to do.
• when planning try and work around when the location will be being used by the rest of the public to make shooting easier.

WHAT WENT WELL:

• we reflected on our last target and made sure our shots were in focus.
• we filmed a wide variety of shots.
• our performers had had more practice and were more familiar with the lyrics, so it looks better when we came to lip sync with the music.

We have risk assessed our third shoot and drawn up another risk assessment that I have put in above. We are doing this shoot in our own time so it is our responsibility to watch out for ourselves and for our models. We feel it’s important to do this to ensure the shoot goes well and we have considered every outcome possible. This risk assessment is for our third shoot with Noah and Sam, which will be down at the Bathing Pools. The footage will be in our third Draft to come.

Above I have inserted our third draft, we have now put together more shots, and now have the shots from our third shoot which was a big success allowing us t0 progress a lot with the video and put into action our editing ideas for the chorus in place. We have also developed skills and put in effects on our shots to make them appear darker. We have received peer feedback in the youtube comments on this video and I have put them in below:

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Looking at these I can develop some targets as well as seeing what went well.

TARGETS

• More close ups
• re-shoot out of focus shots
• more narrative shots

WHAT WENT WELL

• editing to the beat
• narrative shots and theme
• effects over shots

Above is our narrative development that we put together on slides. This task allowed us to understand exactly what the narrative is for our music video is going to be, so when we complete it we do so to the best of our ability and effciently by having a clear plan and set of ideas in place before hand. This means that the message we portray is one which fits our music video/theme, and also helps us with the mise-en-scene and links in with the genre of our video. This is also about us being able to be clear on what emotions we want to convey at what point in the music video to develop audience connection and narrative.

Examples of equilibrium are in both the chorus and the bridge, where the performer states that he is going to get his act together,  and when he says that he has come to terms with the pain he feels. Disruption in the second verse is shown when the performer states how he thought he had found the perfect man for him, and when the relationship ended, he compared his feelings to death. Therefore, there is a conflict of feelings between the pair, as the performer still loved him, but his partner did not love him back.

Above is our rough cut from our first performance shoot, we feel this went well but have a limited range of shots that w e feel we could actually use as as our performer wasn’t totally confident in the lyrics. So we will have to reshoot to get a wider range of shots and now think about filming the narrative making sure this time that our camera is better in focus as well, because when we went back and reflected on our footage after the shoot we found that a lot of the shots were slightly out of focus.

What went well:

• wide range of shots, angles etc
• good framing of shots
• successfully set a professional environment

Improvement areas:

• ensure the camera is fully focused
• ensure that the performers know the lyrics
• use a wider range of filming locations

We aimed to capture close ups to portray emotion in our video and link to the conventions of our genre. By using the camera to get close up straight on angles we wanted to put across a raw emotional tone to go with the idea of heartbreak in our narrative. This heartbreak narrative fits perfectly with our genre and by using the camera in this way we can continue our branding theme and genre.