( Draft 1 Homepage )
Above is our first draft of our website home page that we can now compare with our final one at the bottom of the post. Our first draft helped in developing our skills using the site which allowed us to more efficiently apply the feedback we received below. Despite the improvements being evident there are some elements we chose at the start which didn’t end up being altered at all. These included the title positioning and font and the bloc colour scheme. These features ended up being the base for the rest of the website, these initial key ideas set up our theme which after considering feedback we developed and applied to produce the final product.
( Feedback )
I have inserted above the feedback we received from our teacher for the first draft of our website. After reviewing this we have applied the comments our website making it more conventional, easier to use and more interesting for our audience. We have now included new pages such as a gallery, which means that the audience can have more context and information into our artist as a person, it adds a special feature to the page which isn’t accessible in the same way on any other media site relating directly to our artist. We also decided to included a list of our latest tour dates and a link to purchase them. By including this page it will allow our audience who use the website to simply purchase the ticket almost directly from the site, this should make the site more user friendly overall. We then took into consideration the feedback of the order of topic on our splash/main page. We chose to rearranges them in prority order so more important things such as our latest album were first and our gallery and merchandise came last. This meant that when our audience came to use the page our more exciting and capturing elements came first to entice users to interact with them and thus spread the music and sell the product.
( Click To Open )
Here is our final website, we are pleased with the result as we feel it has reached all of our aims and is in keeping with our artists brand and genre. We feel that it supports the DigiPak and the music video well and is really effective in promoting our products as it is bright, simple, easy to use and conventional. This would attract our audience allow them to have an easy and stress free experience when coming into contact with our brand, this laid back, stress free and simple idea links with our artist in general and was a feature we felt was paramount in the production of all of our products.
(click to access full website)
I have chosen to analyse the work of this previous students website that they have developed for their artist
‘ama lou’ This analytical task should help me to further understand how to construct a website, it should also act as inspiration for ideas, themes, effects and layouts I would want to include in my own website that we are going onto produce. I chose this website as I feel it is easy to navigate and has a simple but but effective style using the black and white image to convey that the artist most likely produces emotive music, this is also supported by the colour palette and the chosen fonts as it fits the repertoire of elements typical for the genre of the music their artist is apart of. I aim to create a similar effect with my website, using simple designs to effectively convey my artists brand and genre.
One of the most impactful parts of the website is the homepage as this is the first thing you see when accessing the site and needs to be clear and attractive to keep the attention of the user. The hompage I have chosen to analyse is well laid out with clear links along the top, so other pages on the site are easily accessible. One of the first things you see are the links to the artists social media. By having this immediately accessible it can influence website users to proceed to the artists social media pages and subscribe or follow them, meaning the artist audience will increase and become more well knows. The colour scheme and fonts are coordinated, simple and bold to suit their, these are conventional aspects of an artists website as well as; albums, tour dates, merchandise and latest products such as interviews or music videos.
By having a simple and bold black and white colour scheme with red accents is strong and represents their genre and brand image well as implying the tone of their music. This theme runs throughout the whole website making it easy on the eye with smooth transitions between pages which would be conventional to the artists tone and genre. not only does the colour scheme imply the artists tone and brand but it is also mentioned in the ‘BIO’ section where they give the audience some context to who the artist is is a person, their background and some context to their music and career history.
Cinematography for the genre is also illustrated through the uses of images in the ‘gallery’ section, there are a variety of shot types and angles taken both in colour and black and white, this hints at the creativity originality of the artists music. The images really compliment the artists brand and tells the audience more about them, bringing the website together, they tell the audience much more about who the artist is and what thy aim to create, this is shown through haveing images of them on set and in every day life, allowing the audience to be able to relate more to the artist as a person.
I really enjoy this website but there are some things that I feel I would also want to include in my own website to improve the users experience and personalise it to bring it more inline with the conventions of my genre and my artists brand. For example the ‘BIO” section, they could have added in more about their genre and mission statement. Also there could’ve been more information to give context to their tour, gallery or latest music video.
After filming and editing our music video we have moved on to start putting together a website to advertise our artist and promote their products. We chose to look at a professional example of an artists website and analyse it so that we could thoroughly research and plan for our product. By looking at the website for the group ‘SIGALA’ we can decode features and the design to see how they communicate and sell their brand to their audience. When researching for our website it will be important to keep in mind the idea of ‘uses and gratifications’ to be able to understand how to keep our audience entertained whilst providing them with the information they are looking for. This will ensure that people will revisit the website and that will mean that more of our advertised products will be purchased, or in the case of things like tours and shows tickets can be repurchased, and people will look to repurchase more readily if the website is user friendly.
Above is the script for our screencastify below. We chose the website for ‘SIGALA’ as we felt they had a user friendly layout and was designed to attract attention in a way that conveys their brand well, despite ‘SIGALA’ being a different genre of music to us we chose their website as we felt it had the most features that we aimed to reproduce on our own website.