Before going straight into designing our website we needed to look at the conventions of a website. I decide to revert back to Sam smith as again his website was developed enough that we could see what features were used to support and promote him as an artist. By now having the understanding and terminology of a website it will make it more simple for us to be able to subconsciously have this in mind when developing our music video. In terms of being an artist it is important for a website to be professional and user friendly as this means it can sell the artists music, products and advertise their social media to enlarge their audience reach. Below is Sam Smith’s website which I have gone through and simply labeled the website conventions that he has used to advertise and present his brand, music and products.