Production skills 4 evaluation of web design

To make our website we used the online programme called wix.com, it was extremely useful and gave us all the necessary tools to complete our website to a high standard. Below are some of the tools and helpers that really allowed to make the best website possible.

The add tool was vital for us whenever we wanted to simply add any feature to our site. Weather it was a text box or something a bit more in depth such as a store with live buttons that linked to each separate piece of merchandise from the store itself. It was so easy to use and clearly showed us where we can add things also giving us a plethora of options coming in all different designs allowing us to find the correct one to fit conventionally with our overall branding of our products.

The font tool obviously was used a lot, it was simple to use but yet so helpful for our group. It provided us with many fonts however we decided to use one and edit the font itself. This gave us good continuity and it allows the audience to recognise that font with that specific website.

We also used the tool which gave us font affects in almost every piece of text we applied to the website. We used the I in the bottom right which added a double up of the text which fitted nicely with our overall aesthetics as we so too used that within our digipak on the front cover. That small detail has worked perfectly as it really fits the overall image and branding of the product.

The site colours were one the most important factors when forming our website. Our overall product really relied on the dark backgrounds contrasting with the bright luminous colours of the fonts, this tool allowed us to continue with that and add the pink, green and yellow that we had added in the digipak and it was a clear theme running throughout. We also formed our own shade of black for all the backgrounds, this meant it had our own spin and was unique to our style, the product was not following the basic colour ways provided. Instead we decided to opt to find our best colour that would fit the website well.

With this being the final area for creating our collection of products, it again was a new area of software to use and then learn. The skills above that I mentioned I feel really do help for the future, as now if I ever am to run y own business I already have an upper hand when it comes to creating websites. Through trial and error i managed to work my way through each area such as the store and adding button to link to all different areas of the website.

 

Production skills evaluation 3

When creating the digipak me myself when working with my group I have learnt new skills due to the constant use of the In design and Photoshop.

A key area when creating the digipak is that we follow the correct sizing guide which is 142mm by 125mm, this was researched on google. It is is key that we had this tool and found the correct sizing so when we printed the digipak out it fitted the CD case. Allowing to ensure all dimensions fit perfectly.

We really wanted our front cover to be bold and pop out to the audience. We did not our title to be boring and plain, that would not fit with our conventions of our genre. We decided to include vibrant colours, with the title written out twice and each word having a different colour. This formed the title we wished to have as it stood out and was fitting to our overall brand wish.

We used the brush tool for our rocket that we drew to add different graphical colours over the top. It allowed us to draw freehand to formulate our products, we also created some of our panes such as the rocket and the lips from the brush tool. So it was very very helpful when creating panes for our digipak. It was easy to achieve as we could really decide what we wanted to do as the tool allows you to work to your own devices however with a little helping hand.

Inverted colours is the final area that really helped us to form a good product for our digipak. This helped our star image for the front page to really stand out. At the time it was too plain and we wanted something different fro our product. To do it we used to CTRL button and whatever we had selected. Straight away it made  our digipak look different and much more appealing. It also looks like an electric shock which fits well with the holding of the plugs.

PHOTOSHOP – WHAT WENT WELL?

  • Our drawings and use of bright colours worked really well it is what we wanted
  • Our repetition of words to create a pattern and add to the branding continuity
  • The colour scheme and layering
  • Cutting around our image
  • Digital drawing of tattoos on Joe’s body adding a different feel and fits the conventions

Targets:

  • Use more images which could be enhanced and cut to fit
  • Play around with layout more to add different aspects

I feel that my ideas and overall understanding of photoshop has really improved since the last time I reviewed my skills. This is mainly down to trying what works and what doesn’t for our own product. many youtube tutorials have helped and just working as a group learning together has really helped too.I have learnt many things such as the tools regarding the freehand drawing on photoshop, and how to directly add filters and effects to images. I hope to also further my skills as they always become useful.

 

 

Production skills evaluation 2

Since the last reflection on the skill sI have learnt there has become many more that I have learnt due our Music Video progressing and almost being ready!

Firstly when we constantly watched our video back we had many clips that were crying out for a transition into the next clip as they were a pan shot, we worked out how to add transitions in to add another layer of interest to the video and one that simply made it smoother on the eye. With our clips some were filmed without the use of a tripod which obviously meant some became unstable and left the video in areas looking rather poor, so to ensure we kept the clip stable we used the stabiliser tool which meant it added another area of smoothness to the overall clip. Finally we as a group really wanted to pop certain colours that we wanted to implement into our video, meaning one colour stands out more than others of which you can choose the colour for example we started to make the clouds pink and the sky an even darker pink to add some depth to the background of our video, it is easy to use by just the little drop tool and then applying it to where you wish to add the colour.

Below are the screenshots of the tools within premiere pro, these tool gain have helped improve our video from before. More importantly is has refined it making it become to look more professional and appealing to the audience.

Production skills 1

What new design skills or production techniques have you learnt?

Firstly I have learnt how to cut and chop the video so it fits the timing and the syncing of the audio within our music video. In addition I have learnt many video effects to add that fit to our specific genre adding another layer on interest to the viewer such as the colour palette to add to the background so you do not have the dark natural gloomy sky of which we usually have, this tool has become a real bonus to our video. Moreover within our video we like to fade things in within different clips, the opacity tool has allowed us to do so. It is simple and easy with a simple gauge that be changed to the % you wish to choose, it’s a simple trial and error tool until you are happy with the outcome of it. Below are screenshots of the tools icons on premiere pro, they helped our group a lot and enhanced our video to the next level, I will continue to learn about more tools thus implementing them into our music video when fitting.