Our task was to make a document that would describe our target audience, So, Mia and I talked about who our star image would be, and we both set off to make our respective documents. I used YouGov.co.uk to find out some of their demographics. It is important to know who your target audience is, and decode what they will like so you know what it is that your audience want, and therefore will buy. If it doesn’t match what they want, the audience will reject the text and therefore not buy our product. On YouGov, they didn’t have demographics for a fan of our star, however I typed in an artist similar and based some of the results off of that. I made the document in the form of a dating profile, which you can see below: