All of the information a fan or consumer would need is directly accessible from the home/splash page. On the home page there is his most recent music video, which promotes his music, and on the left hand side of the page there is a drop down list, including a biography, his music, tour dates and a shop to buy merchandise, all within the click of a button.

Call to action is a marketing term that refers to a piece of content intended to persuade a viewer, reader or listener to perform a specific act, in this case to listen to his music and buy his product. The fact his video is on his splash page does just this, and prompts the viewers of the site to listen to his music, therefore doing the job.

The importance of understanding the technical forms and conventions is that we don’t want to create a product that wont attract our target audience. In that sense, we need to create a website similar to Artists like SBTRKT, because we know that the audience won’t reject it. However, it is good to variate from similar artists, so that we stand out above all and create the best product, as the best product makes more money.