All of the information a fan or consumer would need is directly accessible from the home/splash page. On the home page there is his most recent music video, which promotes his music, and on the left hand side of the page there is a drop down list, including a biography, his music, tour dates and a shop to buy merchandise, all within the click of a button.
Call to action is a marketing term that refers to a piece of content intended to persuade a viewer, reader or listener to perform a specific act, in this case to listen to his music and buy his product. The fact his video is on his splash page does just this, and prompts the viewers of the site to listen to his music, therefore doing the job.
The importance of understanding the technical forms and conventions is that we don’t want to create a product that wont attract our target audience. In that sense, we need to create a website similar to Artists like SBTRKT, because we know that the audience won’t reject it. However, it is good to variate from similar artists, so that we stand out above all and create the best product, as the best product makes more money.
Our goal is to create the conventions our genre holds whilst being unique, so, we experimented with a slow shutter speed and fast moving torches on phones. This is the first half of our idea, and in our next shoot, tomorrow, we are going to project those onto our star, in a dark lit room.
This is a Screen Castify Mia and I have done going through a similar artist’s website. This acted as help to us and helped us discover what we want and don’t want on our website. We explain the meaning of AIDA and how it is used here.
This is a flow chart I have made to explain how our website is going to work. Once loading the website, the consumer will be on the home page, which will have our music video, our digipak, and a biography of Kezra. From there, there will be a menu, in order to navigate the website, and there will be pages for Music (her other music), a Gallery of pictures, a page for her tour, which will be linked to Ticketmaster, a shop for merchandise and a Contact page. Doing a flow chart has enabled us to and to put ideas through to see what we want our website to look like as well as giving us a template to start our website with, so that we don’t forget what we initially wanted.
Our end result is shown below. I chose this template of website rather than others because it boldly shows the website your on, whilst being able to easily switch between different pages through navigation
So, over the past few weeks we have been working on our DigiPak production. Mia and I used different types of moodboards, including Pinterest and a self made one, in order to inspire us into what we wanted our DigiPak to look like. We came to the conclusion that we wanted lots of sharp, neon lights, as that is conventional in a sense to our genre. From information we have learnt over the past year, we remembered that if we used a DSLR and made the shutter speed very slow, we could shine our phone torches in front of the camera in jagged movements, and it would create long lines of neon colour, as you can see down below.
After this, we went into photoshop, and manipulated the light to stand out as much as possible by adjusting brightness and contrast, and the end idea was to project these lights using a projector over our star.
We then projected these pictures over Grace (our star), and achieved what we wanted, similar to ones we had seen on moodboards. Once in post production, Mia and I played with different filters and again with contrast and brightness, to see what would make the lights stand out as well as the star.
The impact of this was that we produced exactly what we wanted- conventional in terms of our moodboard, as we were tying to recreate an image of the same caliber. The effects further portray Grace or ‘Kezra’ as mysterious and quirky, which is the vibe we have created for her in the rest of our products such as the music video where we portayed her as peculiar and bewildering.
This is the first part of the website design application I found. This is a drop down box from the left hand side of wix, and as you can see it gives many options that you can take and use on your website. You could choose between texts, add images, look through their own images, insert video, add social media and add a store onto the webpage, which made my job much easier. This helps and reinforces Kezra’s star image and helps her fans follow her music, and gives them the opportunity to make money of merchandise sales The fact that we could upload images and video was extremely helpful as without it we wouldn’t have been able to upload photos of our Digipak, or our music video itself. After learning how to manoeuvre around the website, making our own became very easy.
Once we had done this, we added different drop down boxes to communicate uses and gratifications, in this case information. We include a home page, where the video and some pictures are on, as well as her mission statement. We then have a dropdown box for all of her latest music, which I used real song names and linked them to the actual songs by the artist on youtube. We then have a gallery, where all the pictures of Kezra are, a Tour page, to communicate to the consumer when and where they will be, as well an an opportunity to buy tickets through a button that takes you to the Ticketmaster website. Finally we have a contact page, where consumers could message us on any questions or queries.
This is a tally chart we made, which lists 8 different genres of music and 6 moods. We asked peers who didn;t know what genre our mock up DigiPak was to pick two of each to describe what it made them feel. The majority of people put electronic as their guess for what genre it was, and we were extremely pleased as that is what we were aiming for, as our genre is electronic. For moods, the majority was quirky and alternative, and we were also pleased with this as those are the moods we wanted to give off from our DigiPak, so now, we just need to refine those Ideas and put them into something we make, as opposed to being from the internet.
Mia and I made a practice version, to have a go at showing what our DigiPak will potentially look like using relevant pictures from the internet. As you can see there are plenty of neon lights, and bold colours which is very relevant to the electronic genre, as well as appealing to women with feminine colours, due to what we discovered when looking at the demographics of our product. We asked peers for feedback that didn’t know what genre of music it was, so that we could see if it fits our genre or not. This chart will be in the post “Feedback on Mock Up and targets”.