Category: Creative Critical Reflections Comp 3

Mission Statement

A Mission Statement is defined as a short statement that identifies their goals and what kind of product or service or product it provides. It is important to have a mission statement because it gives us a clear focus of what we are aiming for in the future.

Our Mission Statement is:

“Kezra is a new, cutting edge artist. Kezra is the new scene of electronic music, boasting her unique beats and unreal singing style. Influenced by the progression of electronic music and dance music since her early age, she has grown massively over Soundcloud. She produces the beats herself, and then sings over them, in a style that is growing rapidly.”



Production Skills Evaluation 2

This is a snapshot of our production on Premiere Pro and after effects. Lennie Lenfesty, who works in the industry and uses Premiere Pro and after effects on a daily basis came in to our school to give us some tips and show us how to do some things that we didn’t know how to do. This was great, because for us we wanted Grace’s eyes in some shots to be animated blue to make her look like is special and different, and Lennie helped us do exactly what we wanted. He showed us that using different strokes can affect the way that it looks, and how to position the blue so that is was just her eye shown in blue. We think this adds a very cool effect to our video, and from feedback from our teacher and from peers it reflects this way too. We are trying to use this again in our video, as we like it so much.

The fact her eyes have been changed to be like this is great, as it has created one of Roland Barthes’ narrative codes, being the action code. This is due to the fact that we now are able to establish to the viewer that she is in fact potentially as devious and dangerous as Bilal, and these eyes act like a symbol for this. We had this idea right from the very beginning, and we are pleased that we finally have been able to accomplish this as it creates another layer of meaning to our music video, which is exactly what we wanted, thanks to Lennie for showing us how to do it.

Production Skills Evaluation 1

Over the last couple of months whilst editing our music video, I have become more familiar with using Adobe Premiere Pro, and its now time to reflect on some of the skills I have learnt. For example, I have learnt how to manipulate the footage with filters, different opacities, changing exposure, and messing around with some of the lighting effects. As you can see below we put on a darker filter, so that the light from the mask pops out at the audience more, whilst keeping his surroundings dark but his mask and eyes lit up with the sharp, blue light. This helps represent how he is in darkness, hiding from the girl (grace) which is what a stalker would do, so it makes it more conventional, and therefore the audience can follow the narrative.

Another example of a way we have played with the effects within Premiere Pro is with an effect called VR Glow. Whilst going through the different effects you can do in the programme, which you can see in drop-down box in  the picture on the right hand side, we came across this effect. I really like this as it seems chaotic and creepy, but is fast, and to me it complements the random and weird emotions going on in both of their heads, and follows the general tone of this creepy, weird video. Throughout we have different light flowing into the video, and having this, as I said to us complements the mysterious, random thoughts within his head, due to the lights being so random.



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