Category: Preliminary Tasks (page 1 of 2)

Website Terminology

All of the information a fan or consumer would need is directly accessible from the home/splash page. On the home page there is his most recent music video, which promotes his music, and on the left hand side of the page there is a drop down list, including a biography, his music, tour dates and a shop to buy merchandise, all within the click of a button.

Call to action is a marketing term that refers to a piece of content intended to persuade a viewer, reader or listener to perform a specific act, in this case to listen to his music and buy his product. The fact his video is on his splash page does just this, and prompts the viewers of the site to listen to his music, therefore doing the job.

The importance of understanding the technical forms and conventions is that we don’t want to create a product that wont attract our target audience. In that sense, we need to create a website similar to Artists like SBTRKT, because we know that the audience won’t reject it. However, it is good to variate from similar artists, so that we stand out above all and create the best product, as the best product makes more money.

Flow Chart For Website

This is a flow chart I have made to explain how our website is going to work. Once loading the website, the consumer will be on the home page, which will have our music video, our digipak, and a biography of Kezra. From there, there will be a menu, in order to navigate the website, and there will be pages for Music (her other music), a Gallery of pictures, a page for her tour, which will be linked to Ticketmaster, a shop for merchandise and a Contact page. Doing a flow chart has enabled us to and to put ideas through to see what we want our website to look like as well as giving us a template to start our website with, so that we don’t forget what we initially wanted.

Our end result is shown below. I chose this template of website rather than others because it boldly shows the website your on, whilst being able to easily switch between different pages through navigation


Prelim Montage

This is my Montage, of a typical school day.

To improve, I would:

  • Get more match on action shots
  • Get more closeups and long shots rather than just mid-shots

What I liked was:

  • The order being chronological, shows her entering school to leaving school with a friend
  • The transitions I’ve used have shown a passing of time well
  • Rules have been used, e.g. the Rule of thirds, and lead space for example.

This is the storyboard of shots we wanted:



Preliminary Task and Evaluation


  • I have used the following camera techniques, such as long shots, close ups, mid shots, two shots, and over the shoulder shots.
  • I used these techniques to create a sense of urgency with quick edits along with frustration for narrative sense.
  • I have learnt to use the following continuity editing rules such as shot reverse shot, 180 rule and match on action, so that the audience doesn’t get confused.
  • I used these rules to make the scene flow well, along with not confusing the audience by switching the camera to the other side, so that we keep them with a sense of the narrative.
  • I had never used Premiere Pro before, and I think that it is a very useful tool to create a video. I have learnt how to edit video with the key frame tool, order the shots and put them together to make it work, using the screen on the top right to see if it works.
  • I used these tools help tell the story and show the reactions of the actors as a practice of keeping a narrative for the audience
  • If I was to do this project again I would do some things differently however, such as I would have got a shot of Mia walking from the door to the chair, to create a sense of time space action and narrative. I would have got an establishing shot of both of them so that when Haygan is opening the present we know who he is rather than a mysterious figure. I would have got a couple more close-ups of reactions, and a shot of Mia storming out of the door from the inside.


My Tour Poster

This is my tour poster of G. Kelly, the Hip Hop star. I took this photo with a green screen, and used In-design to make it into a poster. In the future I will try to add more text, for example adding the price.

My Tour Poster


This is  a Moodboard of Hip Hop and Rap tour posters and album covers. I made this to help inspire me in designing and making my own tour poster, and have learnt that most of these posters highlight the main cover star, and emphasise the dates and times of their performances. I will need to include this type of design in my poster too, in order to make it look authentic and for it to suit the genre.

This is a quick sketch I did of what I’d like to see on the magazine, just drew it to get an idea of proportions and where to place the photo, etc.

My copy of a professional magazine front page


This is my copy of an NME magazine cover. My copy of the magazine is on the top, and the real magazine is on the bottom. I made this copy with Adobe Indesign, a software which I had never used before. I will be using this software when I come to making my own magazine cover, and have found doing this copy very useful in terms of learning how to use and work the software.  I have solidified what I’ve learnt about what has to be on a magazine cover, and will use this information I have learnt when making my own magazine cover.

Three things that went well for me were:

  • Doing the colour scheme of the cover
  • Adding the picture of Joe Strummer
  • Finding Serif and Sans Serif fonts that matched the real cover as best as possible

Three things that I could have been more successful with were:

  • Couldn’t find the perfect font for the title, ‘NME’
  • Some of my proportions were off
  • Rescaling the Indesign page

Here are 3 Tutorial videos that I found that could help do this.

Lick & Stick mock up

Image result for nme joe strummer

We analysed this magazine by the famous NME magazine and its conventional and technical design features, to find out about different proportions, to learn the key terms fully and to know how to make our magazine when we do it, stand out. I have learnt that we need to make our main cover line, our main cover star and mast head prominent.

Technical Camera Terms

As you can see, above is my contact sheet, portraying all of the photos our group took when trying to produce our moodboard. We experimented with framing, focus, high-key and low-key lighting, as well as different camera angles such as canted, high angles, and low angles. By  doing this, I learnt all of what makes a photo contain meaning- and how to convey it.

The Camera Talks

This is my moodboard of different camera angles, distances and different kinds of shots. As you can see, we experimented with lots of close up shots, longshots, canted shots, and low and high angles. I have used hashtags to portray to the reader again what we’ve been trying to convey. Framing can help represent a n aesthetic picture too, one which is pleasing to the viewers eye. We also experimented with the aperture of the camera, making the background blurry whereas one particular thing is focused, such as the picture in the top-middle. I am going to use lots of different techniques with camera angles, lighting, and more to convey meaning in my music magazine, to show meaning through pictures.

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