Audience Ideologies

Through researching audience profiles and a specific target audience for the indie pop genre, I have been able to conduct a audience profile for the individualistic fans of “Zephyr”. After gaining additional awareness on audiences psychographics, demographics and cultural experiences it will enable me to ensure to create preferred reading for their unique personal identities , in order to avoid oppositional reading.

By trying to accomplish a desired aim within encoding creative media, it will create audience interaction where they can decode the text. By acknowledging Blumler and Katz uses and gratifications it will enable me to create a product in which the audience is informed, entertained and they can socially interact through the use of shaping a unique identity; known to the audience.

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