Before creating our own digipak, we needed to look at how digipaks are designed to work alongside videos to support the promotion of a new album.
I chose drakes digipak cover from the same genre RnB, below I have annotated the design forms and genre conventions used.
I learned that conventions are digipak include:
- Name of artists and album
- Barcode
- Tracklist
- Copywrite Information
Specifically for the genre of RnB, I found conventions used on the digipak include:
- Dark Colours
- Bold Fonts
- Simple typeface
- Minimalistic cover
This will be helpful when I produce my digipak as our audience will have a preferred reading with the typical conventions that fit our genre. Which in return will help make a profit. By sticking to the typical conventions that are listed above, we also need to make sure we are unique so that we can stand out within the industry.
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