Before creating our own digipak, we needed to look at how digipaks are designed to work alongside videos to support the promotion of a new album.

I chose drakes digipak cover from the same genre RnB, below I have annotated the design forms and genre conventions used.

I learned that conventions are digipak include:

  • Name of artists and album
  • Barcode
  • Tracklist
  • Copywrite Information

Specifically for the genre of RnB, I found conventions used on the digipak include:

  • Dark Colours
  • Bold Fonts
  • Simple typeface
  • Minimalistic cover

This will be helpful when I produce my digipak as our audience will have a preferred reading with the typical conventions that fit our genre. Which in return will help make a profit. By sticking to the typical conventions that are listed above, we also need to make sure we are unique so that we can stand out within the industry.