This is my Draft 1 Social Media Page –

Below if you click on the post you can see some the captions:

I have embedded the social media page to this screenshot –

I have included:

  • #hashtags and trends
  • Emojis
  • Frequent Posts
  • Bio
  • Cover Photo
  • Quotes, Captions, Videos, IGTV
  • Promotional aspect (Artist)
  • Filters
  • Double picture posts (swipeable posts)
  • Pinned locations

Overall I feel like my social media page went well. I have included a range of posts, from the star looking ordinary on holiday to the stars music video and album cover being extraordinary. I have included the typical conventions of a media page and the specific content such as the bio, captions, cover photo, pinned locations. I have promotional aspects for the artist such as synergy through the merch and brands such as Cernucci. I also used hashtags and tagged accounts which the artist collabs with. By being able to have IGTV videos, emojis, comment and interaction of fans with new posts and double picture, swipeable posts, this allows the audience to see the stars frequent posts and keep updated and engaged. The timeline and order of the posts allowed a build of the sense of excitement towards the release of the album. Furthermore, the cross-media convergence used from linking to Cernucci and their brand quotes from other legends and idols of the star and also birthday posts to friends who have helped along the way. 

Focusing forward to my second draft I would like to add a link to Spotify and Itunes and so that the audience can view the music full on other platforms from the comments and the bio, this provides a better call to action for the audience to engage. I would also probably add a live performance post to hype one of the songs and keep the audience engaged through the promotion of live events. I would also like to focus on adding the album from cover to the merch, which means that maybe the merch post should be put after the album so that it doesn’t spoil the cover. 

We then received feedback from our teacher:

This is what the feedback included:

Positives –

  • Hashtags to brands e.g Cernucci (synergy, endorsements)
  • Likes the memes
  • Likes IGTV Music Video link
  • Likes the birthday caption/behind the scenes pictures
  • Likes the location tags (Cuba)
  • Likes Monday Motivation (engagement of the star)

Improvements –

  • The link at the top to take you to the album/music on Spotify/Itunes/tidal in bio
  • Link the music on the album cover post
  • Shoutout to cernucci in the lead up to the album
  • Merch image needs to be changed (branded items)
  • Develop meme comment
  • Single changed to the music video (add more shares)
  • Snippet/ Add release date/ Album Date
  • Maybe use Tyler and a quote of his