In order to write our critical reflection essay, we had to apply specific questions to specific products and look at theories such as De Saussure, Barthes, Dyer and examples of our Music Video, Digipak and Social Media.

By being able to describe and analyse our products with reference to specific examples and terminology to describe the conventional features that we have used, developed and challenged to construct and represent a specific set of ideas which overall was based around our brand or mission statement!