Detailed music video analysis

This task has taught me how videos can be culturally competent and have a range of inter textual references. For example Katy perry’s ‘Chained To The Rhythm’ had a wide range such as: gender inequality, nuclear war and our addiction to our technology. Also it has taught me the importance of the video to the actual song. A video helps you visualise the meaning of the song; before I had watched the video to ‘Chained To The Rhythm’ I thought it was just another pop song about a break up. The video helped to amplify the issue of sugar coated ignorance.

Like with ‘Chained To The Rhythm’ the video helps us to see what the song is actually about. Although Katy Perry and the Foo fighter are apart of two very different genres they both went down a more political route. This is very culturally competent for our time as it is now seen to be ‘trendy’ to be aware.

Music video form and conventions

After this analysis task I have learnt the importance of making sure your narrative is structured in a way that makes sense to the meaning of your song. For example had the video for love like this had a basic linear narrative we would be unable to get a true sense of what was going on; using the episodic narrative emphasises the issues he has in all his relationships.  Being able to identify the different types of narrative will be key when it comes time to shoot my music video as I will have to decide whether I want to make it more performance based, or whether I want to have a type of narrative.

It has also helped me easily identify all the different characters you can find in a video. An example of this is in Taylor Swifts We are never ever Getting back together, it is easy to see that they boyfriend/ex boyfriend is the villan. This task will help when it comes time to identify the type of structure I will use for my music video.

Making a montage

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Above is a montage of a typical school day and a plan of the different shots we planned on taking. This task has taught me the importance of shooting from different angles and distances. This task has also widened my experience with adobe premiere pro, for example I now know how to add different effects such as video transitions.


  • I have used a wide variety of angles and distances. For example when a conversation is taking place the camera is straight on. However when the printer is being used, we took it from the side to ensure the view can easily see what is happening rather than them blocking the printer out.
  • I have also used different editions techniques such as match on action; an editing technique where it cuts from one shot to another shot that matches the first shots action. I used this towards the end when he is checking the time on his phone.
  • Finally, my third strength was adding in view transitions. I would add in a video transition when there would be a change in location. Having different shots dissolve into another made my video appear less jumpy.


  • If I was to do this task again I would ensure that I had a variety of different locations as I only used three, this makes my work appear a bit repetitive and boring.
  • Also I would follow the plan more closely as I did wonder away from it and I believe it deteriorated the overall quality of my work.
  • Finally I would have gathered a lot more footage so I would have more to work with, this is because I struggled editing some shots as I felt they were either to long or to short.

This task has highlighted the importance of ensuring you follow a plan, because if you don’t it will show in the quality of your work. Also I now know how important it is to get lots of footage.


Preliminary task and evaluation question

In this task I have used the following camera techniques: shot reverse shot, establishing shots and reaction shots. I used these techniques in order to give a sense of what is going on. For example having a shot reverse shot of the two actors helps to illustrate the frustration and anger she feels towards him for lying about how ‘great’ the present really is, this is emphasised by having a fast cutting speed as it only highlights her irritation. I have also used an establishing shot in order to give the viewer a sense of what is going on. Although there are a few reaction shots/ close ups I feel the work would only have been improved had there been more, as it would have shown what the two characters felt towards one another at any precise moment. For example there could have been a close-up of his face showing how discontent he is with the present.

Also in this task I have learnt the importance of following the rules of continuity such as the 180 degree rule and match on action. Without using the 180 degree rule (ensures the camera stays the same side of the conversation the whole time) your video will lose its continuity and cut to a scene that does not fit.Whilst filming we did accidentally brea the 180 degree rule when she walks out of the classroom and it cuts to her throwing her jumper into the locker. This deteriorated the overall quality of out work. However in an attempt to fix this we flipped the footage so the video runs more smoothly.

Match on action is also very important when it comes to making sure your video flows smoothly. Match on action is when the video cuts from the first shot to another view that matches the first shot. We have used this when she storms out of the room; the first shot shows a close up of her reaching for the door handle ready to storm out, then this cuts to her slamming it from another view.

I have learnt how to use the following tools in premiere pro: rendering the video, cutting the video and how to flip the video. One of the most important tools I used was the cutting tool as it enabled be to cut the video up and adding different shots rather than the entire video being shown from one angle. However, constantly cutting up each piece of footage would make the process overly time consuming, so this was bad easier by being able to crop each video before adding it in. This task has also given me a basic overview of the effects the software offer such as flipping the video. Finally another important tool I have learnt about is the rendering tool. The rendering tool helped improve the flow of the video and made it not appear as jumpy.

If I was to do this project again my main priority would be to collect as much footage as I possibly could, this is due to not having enough reaction shots. The task has highlighted the importance for having as much footage as you can.

So… How did it go?

Throughout this experience I have learnt a load of new skills software such as indesign and Photoshop; I previously had no experience on either network. As well as requiring new skills that are specifically exclusive to media studies I have also learnt other IT skills that are applicable to other subjects.

The production of my music magazine has taught me how I am able to attract my desired audience a variety of way such as mise-en-scene and camera angles. I now know the importance of how every aspect of a photo works together to convey a certain narrative.

When it came time to start using both InDesign and Photoshop I had to experiment with different fonts, colour schemes and layouts. I had to ensure that all of these aspects were working in a way to portray my chosen genre.

The feedback I have received throughout making my magazine has been very important as it has helped me to develop my magazine for the better as well as further develop my skill set. I have realised that getting feedback is essential in improving you magazine as sometimes you are not able to spot a typo or whether it is all aligned.

Overall I am really happy with how my music magazine turned out. I have worked hard, listened to feedback and done research into my genre. I believe my final product conveys my brand well.



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Above is an advert for Hard Rock cafe that I have decided to put I’m my magazine. I chose this advert because it links well with my genre go my music magazine, many people who listen to rock go to hard rock cafe as you are able to see lots of paraphernalia linked to some of the biggest bands. Not only does this advert link well with my genre but it also has a similar colour scheme with a red background and white red; it is not to over-complicated.


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Here is the second advert I have decided to go with. I decided to go with this advert for a variety of reasons, one being green day is one of the most famous bands that link to the genre of my music magazine. Also, the overall colour scheme of my the advert links in well with mine, making sure there is good consistency in my magazine. However, the main reason I have chosen this advert is the message it is portraying. I decided to go with a more politically-driven double page spread and Green Day are a band known to also be politically driven, this album being no exception. You are able to tell this by phrases they have used on the advert such as ‘Know your enemy’ and ’21st century breakdown’.

When deciding what type of adverts to go for my music magazine I decided to visit After looking at a profile of person who is associated with my genre I was able to get a feel of what my audience may be interested in. YouGov suggested that my target audience would be would be male and into bands such as Green Day, Guns n Roses and ACDC. My decision to go with an advert for The Hard Rock Cafe was because it is known for having band memorabilia and a general theme that my magazine is trying to convey.