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Above is an advert for Hard Rock cafe that I have decided to put I’m my magazine. I chose this advert because it links well with my genre go my music magazine, many people who listen to rock go to hard rock cafe as you are able to see lots of paraphernalia linked to some of the biggest bands. Not only does this advert link well with my genre but it also has a similar colour scheme with a red background and white red; it is not to over-complicated.
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Here is the second advert I have decided to go with. I decided to go with this advert for a variety of reasons, one being green day is one of the most famous bands that link to the genre of my music magazine. Also, the overall colour scheme of my the advert links in well with mine, making sure there is good consistency in my magazine. However, the main reason I have chosen this advert is the message it is portraying. I decided to go with a more politically-driven double page spread and Green Day are a band known to also be politically driven, this album being no exception. You are able to tell this by phrases they have used on the advert such as ‘Know your enemy’ and ’21st century breakdown’.
When deciding what type of adverts to go for my music magazine I decided to visit yougov.com. After looking at a profile of person who is associated with my genre I was able to get a feel of what my audience may be interested in. YouGov suggested that my target audience would be would be male and into bands such as Green Day, Guns n Roses and ACDC. My decision to go with an advert for The Hard Rock Cafe was because it is known for having band memorabilia and a general theme that my magazine is trying to convey.