December 9

Webpage draft 1 Feedback

Above is the feedback for our webpage

  • Cetrtain elements of the webpage could be reduced. For example on the news and photos page the carousel of photos is really good, however futher down there are more images that are pointless.
  • Make the link more obvious things such as tour dates as it was not obvious that if you click them it takes you a landing page where you can purchase them.
  • The merchandise page is really good, the compass is used effectively and creates a brand for the star.
  • The homepage looks to bear. It would help to add in the compass logo to the homepage as well to further establish this brand.
  • Would be useful to add a call to action in the eye line of the hero shot for example having tour dates.
  • On the lyrics page not all the songs have been linked correctly so that needs finishing.
  • Overall the design is really good, very reflective of the album.
  • Ensure the fonts are the same throughout.

Getting the feedback for our website was really useful as it has helped us to identify some issues that we did not know were there. Also having someone view it with a fresh pair of eyes has made it so we can fix any some major problems that we would not think of as the designers, for example, the links on the tour dates. We did not realise they were not obvious as we created them. Now we have recieved this feedback we are able to make some corrections to further develop our work.

November 7

Flowchart and preferred template

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Above shows the template that we are going to follow for our website. In doing this task it will help us to create a template for our website and ensure that our website follows a clear structure and doesn’t look disorderly. Me and my partner created this template after researching various musicians websites and were able to get a good idea of what an artist website includes and how they are structured.

In addition to having the basic structure for our music video we have added in other important aspects of what our website needs to include such as the navigation area and the hero shot. Now we have done this task me and my partner feel confident to begin the production of our website as we have a good structure to follow.

October 23

Digipak draft 1

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Above shows the first draft of our digipak and a Screencastify of the feedback we have received from our teacher. Here we have been provided some feedback on how to make our digipak better and improve it for our draft 2. The feedback we received said:

  • The digipak has been exported as ‘pages’  not ‘spreads.’
  • Good colour scheme, it is consistent throughout.
  • The image of the sunset is really good, has a nice range of colours with the oranges, pinks and blues.
  • Possible add some accent colours in, for example the compass, it may look good if one of the spikes is a different colour.
  • The front page and the back page of the digipak look to similar. The wide shot used on both makes them look the same, change the back cover.
  • The mise-en-scene is consistent throughout; the location, wistful and sad.  May look effective to add some more fun through colour.
  • The track list on the back could be more subversive. May look good to add some upper case letters randomly.- Possibly reverse some of the capitalised letters.
  • Add the strokes used on the letters of the album title and the artist names to the track list.
  • Use a different font on either ‘Bearings’ or ‘Marla Stone.’
  • Add the copy right information and a bar code.
  • Create the spines.
October 23

Evaluation of shoot


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During our shoot we needed to get 50-100 photos so we had a range of different poses, shots and angles to choose from. Overall our shoot was a success due to the prior planning that went it. Having our production meeting agenda made it so we had a clear plan of what makeup- costume and the different shots we needed to get. Without our production meeting agenda we would have had to have another shoot as we would most likely not have enough shots to design our digipak.

During our shoot we used the DSLR camera to change the aperture and shutter speed on our images in order to get the most effective picture and a different range of images to choose from. Being able to change the shutter speed we were able to adjust the amount of light that got through the image, this was important as we relied purely on natural lighting meaning some images may have come out either to bright or to dark depending on where we stood. Being able to adjust the shutter speed made it so we were able to get the best photos possible. In addition to this we were able to adjust the aperture of a photo making it so we were able to get certain parts of an image to stand out more. For example if we wanted out star to stand out against the background we were able to turn the aperture up making the background blurred and our star clear.

For our shoot we used the cliffs and the bathing pools as they were both nice and open areas giving us the opportunity to experiment with different backgrounds as the two locations were so close to one another. Overall this shoot was a success as we exceeded the amount of shots we have and have a load of different shots that can be used in the production of our digipak.

October 15

Web Page Conventions

Above is a Screencastify of an analysis of Marina and the Diamonds website. In this analysis we considered aspects such as the different conventions, user experience and the design of the website. This in-depth analysis will be crucial in creating our webpage as it has given us a better idea of how design and layout affect the audiences desire to visit the website and watch their videos. This task gives us more confidence in going ahead with the creation of our webpage.

October 5

Contact sheets

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Above are all the photos we took on out shoot for our digipak. We are now able to select the ones that we feel will go best with our digipak. When doing our shoot we got a wide range of different shots such as establishing shots, close-ups, mid-shots, long shots and a diverse range of angles.

Choosing  the location we went with gave us the opportunity to explore a variety of different backgrounds and a variety of different of different lightings, this is good as it gives us a wide range to play with on photoshop. Also we have pictures of our star portraying a wide range of emotions and facial expressions to choose from.

In addition to this we also have experimented with different camera features such as apertures and shutter speed in order to get the best effect for our shot.  Overall I believe the shoot was a success mainly down to previous planning we had done before. Doing the planning before ensure we were not going into our shoot blind sighted and we had a good idea of what shots were essential. Having all these shots mean we are now able to start drafting our digipak.

Click to view PDFs

Here is a shortlist of of the photos we are considering to use in our digipak. We decided to short list these photos after viewing all of the photos we got. The next step we are now taking is messing around with different filters and editing techniques and making the finale decisions for our digipak.

October 3

Digipak Mock up and

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Above shows the mock up we did for our digipak, all of the photos we found were online. We decided to choose these pictures because they fit in well with our mood board and are all conventional to our genre. This task was valuable as it gave us a better idea of what type of shots, locations and general mise-en-scene are conventional in the indie pop genre. 

Doing this task was useful in familiarising ourselves with adobe Indesign as it has been a while since we have had to use the software. We used the soft ware as a way of deciding how we were going to do the lettering for our digipak, after experimenting with different fonts, to add to the indie vibe of the lettering we decided to add some slashes to help illustrate the  originality found within the indie pop genre.

For the Front cover we decided to go with a darker setting and the silhouette of the girl helps portray a feeling of melon collie an the ambiguity we want our album to portray, having this front cover gives off a mystery making the audience more intrigued.

This heavily contrasts with the middle right picture which seems rather positive unlike the front cover, having the opposing lighting shows how diverse and original the album is and it is not all about be in perpetual sadness.

We decided to pick the image of the sunglasses due to the famous phrase ‘looking through rose tinted glasses’  as we found that it gave an element of mystery and can be ambiguous. This is important as we do not want to portray our star as mindless, having this reference gives a sense of depth.

Finally our decision for the back cover shows the freedom our star feels and how she had to break through social pressures and conformity. The picture acts as an excellent visual representation of what her brand is. The back cover also shows our track-list, having it in the blank space ensures that it will grab the attention of our stars.

Click to view PDF

In addition to this we made a list of a number of different genres and asked random people what genre they thought our digipak was, this helped us to ensure we were on the right track to creating a digipak for the right genre of music.  We did find that 3 people thought it was an album cover for pop music therefore we need to ensure the picture we get in our shooting swing to close to the Pop genre, as we do not want to produce a product that doesn’t appeal to the right genre. In addition to we have created a list and asked some people to tick some descriptive words to see what people thought of our mock up digipak. the results are shown above.


September 28

Production meeting agenda

Above is pur production meeting agenda for our digipak shoot. Doing this planning for the shoot in essential to ensure the smooth running of our shoot, as it gives us a clear idea of what type of shots we need and what we need to bring to the shoot.

September 25

Digipak Moodboards


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Above is the mood board that we created for our digipak created to do research for the type of images and colour schemes we could include in our digipak. This task familiarised us with the conventions of indie pop genre and has given us some idea for the production of our own work. In order to start our mood board  we simply typed in indie pop album covers, this gave us an idea of colour schemes and fonts, however we did not want our digipak to belike a loose copy of other peoples work. This gave us the idea to mess around with the fonts and add our own unique take on the font. in the first picture you are able to see a clear idea for the type of colour we want to use in our digipak, this was as a result of typing indie pop on google, from this search we were able to identify the conventional colours.

In addition to this we did little sketches of the different elements we would like to include such as the polaroid. we decided to do this sketch as it only references our music video without taking shots directly out of our music video. These little sketches will help during the picture taking stage and the production as it has given us a better idea of the routes we may take with our digipak. Also we have added in potential names for the album and the songs that may be on it. We decided to paint these songs in the type of font we would like, after brainstorming with how we would like it to look we both decided that we wanted a simple font and in order to make it our own add features in such as the lines.

Doing this task means that we will not blindly start editing our digipak, this is important as we do not want to create a product that our audience will not buy. This was an essential piece of research as we were able to actually narrow down different aspects such as the locations and general mise-en-scene we wanted to use meaning we can go on to now plan our photoshoot.