October 23

Digipak draft 1

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Above shows the first draft of our digipak and a Screencastify of the feedback we have received from our teacher. Here we have been provided some feedback on how to make our digipak better and improve it for our draft 2. The feedback we received said:

  • The digipak has been exported as ‘pages’  not ‘spreads.’
  • Good colour scheme, it is consistent throughout.
  • The image of the sunset is really good, has a nice range of colours with the oranges, pinks and blues.
  • Possible add some accent colours in, for example the compass, it may look good if one of the spikes is a different colour.
  • The front page and the back page of the digipak look to similar. The wide shot used on both makes them look the same, change the back cover.
  • The mise-en-scene is consistent throughout; the location, wistful and sad.  May look effective to add some more fun through colour.
  • The track list on the back could be more subversive. May look good to add some upper case letters randomly.- Possibly reverse some of the capitalised letters.
  • Add the strokes used on the letters of the album title and the artist names to the track list.
  • Use a different font on either ‘Bearings’ or ‘Marla Stone.’
  • Add the copy right information and a bar code.
  • Create the spines.
October 23

Evaluation of shoot


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During our shoot we needed to get 50-100 photos so we had a range of different poses, shots and angles to choose from. Overall our shoot was a success due to the prior planning that went it. Having our production meeting agenda made it so we had a clear plan of what makeup- costume and the different shots we needed to get. Without our production meeting agenda we would have had to have another shoot as we would most likely not have enough shots to design our digipak.

During our shoot we used the DSLR camera to change the aperture and shutter speed on our images in order to get the most effective picture and a different range of images to choose from. Being able to change the shutter speed we were able to adjust the amount of light that got through the image, this was important as we relied purely on natural lighting meaning some images may have come out either to bright or to dark depending on where we stood. Being able to adjust the shutter speed made it so we were able to get the best photos possible. In addition to this we were able to adjust the aperture of a photo making it so we were able to get certain parts of an image to stand out more. For example if we wanted out star to stand out against the background we were able to turn the aperture up making the background blurred and our star clear.

For our shoot we used the cliffs and the bathing pools as they were both nice and open areas giving us the opportunity to experiment with different backgrounds as the two locations were so close to one another. Overall this shoot was a success as we exceeded the amount of shots we have and have a load of different shots that can be used in the production of our digipak.

October 5

Contact sheets

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Above are all the photos we took on out shoot for our digipak. We are now able to select the ones that we feel will go best with our digipak. When doing our shoot we got a wide range of different shots such as establishing shots, close-ups, mid-shots, long shots and a diverse range of angles.

Choosing  the location we went with gave us the opportunity to explore a variety of different backgrounds and a variety of different of different lightings, this is good as it gives us a wide range to play with on photoshop. Also we have pictures of our star portraying a wide range of emotions and facial expressions to choose from.

In addition to this we also have experimented with different camera features such as apertures and shutter speed in order to get the best effect for our shot.  Overall I believe the shoot was a success mainly down to previous planning we had done before. Doing the planning before ensure we were not going into our shoot blind sighted and we had a good idea of what shots were essential. Having all these shots mean we are now able to start drafting our digipak.

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Here is a shortlist of of the photos we are considering to use in our digipak. We decided to short list these photos after viewing all of the photos we got. The next step we are now taking is messing around with different filters and editing techniques and making the finale decisions for our digipak.

October 3

Digipak Mock up and

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Above shows the mock up we did for our digipak, all of the photos we found were online. We decided to choose these pictures because they fit in well with our mood board and are all conventional to our genre. This task was valuable as it gave us a better idea of what type of shots, locations and general mise-en-scene are conventional in the indie pop genre. 

Doing this task was useful in familiarising ourselves with adobe Indesign as it has been a while since we have had to use the software. We used the soft ware as a way of deciding how we were going to do the lettering for our digipak, after experimenting with different fonts, to add to the indie vibe of the lettering we decided to add some slashes to help illustrate the  originality found within the indie pop genre.

For the Front cover we decided to go with a darker setting and the silhouette of the girl helps portray a feeling of melon collie an the ambiguity we want our album to portray, having this front cover gives off a mystery making the audience more intrigued.

This heavily contrasts with the middle right picture which seems rather positive unlike the front cover, having the opposing lighting shows how diverse and original the album is and it is not all about be in perpetual sadness.

We decided to pick the image of the sunglasses due to the famous phrase ‘looking through rose tinted glasses’  as we found that it gave an element of mystery and can be ambiguous. This is important as we do not want to portray our star as mindless, having this reference gives a sense of depth.

Finally our decision for the back cover shows the freedom our star feels and how she had to break through social pressures and conformity. The picture acts as an excellent visual representation of what her brand is. The back cover also shows our track-list, having it in the blank space ensures that it will grab the attention of our stars.

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In addition to this we made a list of a number of different genres and asked random people what genre they thought our digipak was, this helped us to ensure we were on the right track to creating a digipak for the right genre of music.  We did find that 3 people thought it was an album cover for pop music therefore we need to ensure the picture we get in our shooting swing to close to the Pop genre, as we do not want to produce a product that doesn’t appeal to the right genre. In addition to we have created a list and asked some people to tick some descriptive words to see what people thought of our mock up digipak. the results are shown above.


September 28

Production meeting agenda

Above is pur production meeting agenda for our digipak shoot. Doing this planning for the shoot in essential to ensure the smooth running of our shoot, as it gives us a clear idea of what type of shots we need and what we need to bring to the shoot.

September 25

Digipak Moodboards


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Above is the mood board that we created for our digipak created to do research for the type of images and colour schemes we could include in our digipak. This task familiarised us with the conventions of indie pop genre and has given us some idea for the production of our own work. In order to start our mood board  we simply typed in indie pop album covers, this gave us an idea of colour schemes and fonts, however we did not want our digipak to belike a loose copy of other peoples work. This gave us the idea to mess around with the fonts and add our own unique take on the font. in the first picture you are able to see a clear idea for the type of colour we want to use in our digipak, this was as a result of typing indie pop on google, from this search we were able to identify the conventional colours.

In addition to this we did little sketches of the different elements we would like to include such as the polaroid. we decided to do this sketch as it only references our music video without taking shots directly out of our music video. These little sketches will help during the picture taking stage and the production as it has given us a better idea of the routes we may take with our digipak. Also we have added in potential names for the album and the songs that may be on it. We decided to paint these songs in the type of font we would like, after brainstorming with how we would like it to look we both decided that we wanted a simple font and in order to make it our own add features in such as the lines.

Doing this task means that we will not blindly start editing our digipak, this is important as we do not want to create a product that our audience will not buy. This was an essential piece of research as we were able to actually narrow down different aspects such as the locations and general mise-en-scene we wanted to use meaning we can go on to now plan our photoshoot.


September 25

Previous students work

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Above shows a digipak a previous student has made. In this task we had to evaluate an ex students work. This task gave us the opportunity to explore the different components a digipak is made up of such as aspects like the spine of the CD. Also having evaluated this piece of work gave us a better understanding of how little details such as fonts are important in conveying our genre.

Use of camera and photoshop

This digipak demonstrates a really good understanding of how to manipulate an image for effect. For example having the hooks placed around the photo in random places is effective as it gives a better idea about what the album is about. Also having the  having the wave inside a triangle over the sea demonstrates a really good understanding of illustrator.

However the photos themselves only show a basic understanding of how to use a camera as they only use really use one angle and don’t use any techniques which could benefit their work more. For example on the photo of the bottles it would have been better if they had used depth of field.


The mise-en-scene for this digipak shows a  clear design and theme throughout showing a good level of understanding of what is considered to be conventional to the genre. For example the use of the beach and the sea shows connotations of freedom throughout.The hooks act as a metaphor in a sense as they show how people are hooked connotes this idea of being addicted, to what is not specific though. It could be someone is hooked to social media, a person and so on. Furthermore the bottles are standing upright despite waves crashing on them connotes this idea of strength and powering through. Also the use of hooks and bottles as props is very on brand of the band as you are able to see at a glance which band the album is. Although it is typically seen to be unconventional to feature an actual person on the digipak, it is done effectively by showing a sense of vulnerability having him shirtless.

Choice of words

The font used is affective as it is conventional to the genre however it is not necessarily clear all the way through as it is harder to read on the back cover and you are not focused on what the songs are. However the titles of the songs them selves are very effective as they are concise and to the point for example ‘Oxygen’. Having the songs titles with only one word make them more memorable to the audience.


All the features used are conventional to the genre and demonstrate clearly what the genre is. For example having the two catfish swimming around one another is very on brand for the band ‘Catfish and the bottlemen.’ Also the colour scheme is not overly in your face and is consistent for each component of the digipak.

The font on the front cover is effective and clear, also having it in white helps it to stand out against the background without breaking the colour scheme. However the same font has been used on the back in black and is difficult to read and does not grab you attention, making the audience loose interest.


September 19

Our mission statement

Mission Statement 

Olas records is a brand focusing on unity and diversity. Our stars are fun, free and energetic – exactly what you’ve been looking for. We produce real music, fighting against the mainstream music of this millenium. Olas specialises in the indie genre of music and aim to bring you originality and individualism in each and every song we produce.

Above is our mission statement that we created for our digipak in order to convey our brand. When creating our mission statement we had to consider various aspects such as who are audience are, call to action, who the competition are and a unique selling point.


Using YouGov we were able to research who our typical audience members are by searching a similar artist in the genre. We found that our typical member is female age 18-24 years old and they typically tend to live in cities such a London and Brighton. Their political view tend to be left wing and work in creative industries such as fashion and entertainment. As well as looking at the typical demographic of our star we were able to get a better look at their psychographic.

Our audience favourite films tend to be drama movies such as a Clockwork Orange and Trainspotting. They also tend to favour Tv shows shows like the Undateables and Great British bake off. Finally they like music like Florence an the Machine, Halsey and Hozier.

A Call to Action

We would like our audience to be able to look at our digipak and immediately be able to identify with it and know it is the type of music they are into. This is important otherwise our audience will not be interested in our digipak. Therefore in order to convey the right genre to our target audience we need to ensure we do the research into the different elements which are considered conventional to our genre. In addition to this we would want the to be wanting to attend concerts and buy merchandise of the artist, we’d want them to participate online but looking at the artists website and following them on social media. The publicity of the artist is extremely important.

Who are the competition 

The competition my artist faces are from other artist in that genre, this includes singers such as Halsey, Lana Del Rey and Clara Mae. When researching these artist we thought that it would be beneficial to look at there previous digipaks and what there websites look like.  Therefore we would be able to identify the similarities these artists websites have and get a better idea of what is considered conventional.  In addition to this it gives us an idea of how to make our digipak and website more unique.

UPS (unique selling point) 

Our star is trying to become established in a new market – Our star is fun, free and relatable – we want her album to feature a warm colour scheme in order to create a feeling of openness for our audience – we want them to feel that she is approachable and her music is directly addressed to her fanbase.

Our song fits into the indie-pop genre so we will be mixing aspects of the indie genre with some aspects of the pop genre when designing our digipak – for example, we may have quite bohemian styled images using the bright colour scheme of pop and using pop styled fonts.

We’re not trying to re-brand our star – she has always been an indie-pop artist and we intend to keep it this way – we have also always tried to maintain her appearance & attitude as an approachable, relatable star.

With our star we are putting emphasis on the ordinary – we want her to portray girl-next-door with an edge vibes and we do not want her to seem manufactured and false. Our star will be represented as compassionate, easy-going and real.

There will be aspects of the extraordinary as she is a artist seeking fame, however; we feel like it may deteriorate the quality of our work if we steer too far away from the ordinary element because the genre of indie-pop generally has stars who are quite relatable and who seem ordinary – they generally do not have false, manufactured ‘pop princesses’.


September 14

Digipak conventions analysis

Above shows an annotated version of Digipak. We decided to go with Halsey album ‘Badlands’ as she is a very popular artist within the indie pop genre, therefore we would be able to get a really good understanding to what is considered conventional for our genre. This task helped me gain a better understanding of the key features of a Digipak all come together to grasp your audiences attention. Doing this task will help me when it comes time to produce my own Digipak as I have a better idea of what my audience is attracted to.