Previous students work

Digipak:

Marking Criteria:

The shots are framed very well and I would grade it as a lower band 4. The picket signs above the masses of faceless individuals helps to draw my attention to it whilst also making me understand the idea of a lack of identity in a large, conformist world. There is a lot going on in the back panel but this gives the aesthetic of a nightstand which reflects the demographic of the target audience.

I would give this digipak an upper level 2 for their variety of shot distances since whilst they are framed for meaning there is not a great amount of variety between each panel. The close up of the Union Jack and the lion help to suggest the cultural association of the genre as well as the tenacity and rebellion expected from reggae, but this shot is relied on too much throughout.

The mise-en-scene is excellent. I would grant the digipak an upper band 4 due to the consistent use of abstract colors, especially on the Union Jack which helps to generate new perceptions in the consumer and also relates obviously to the genre. Political themes of rebellion, pacifism and protest are also clear which will engage greatly with the target audience whom will be of the Rastafarian culture.

Editing is clear here and therefore I would grant it a lower level 4 for the manipulation of images to create this digipak. The overarching cardboard backdrop which underpins all the other images gives a transient and makeshift feel suggesting the diversity and adaptability of reggae.

As seen above, the layout and design flows very well and there is a clear continuity between each and every panel through the consistent use of color and the cardboard backdrop. Each panel demonstrates its own political story and will appeal to specific individuals depending on their ideals and beleifs. I would give this an upper band 4.

The fonts for the band name and the tracks are both unique and clear, drawing in the consumers attention and therefore gaining a lower band 4.