Production Skills evaluation 3

Production Skills evaluation 3

When setting up our Indesign document for the first time, we had to ensure that we made it the correct size for a digipak. To do this, we had to research what size a ‘normal’ digipak would be, which we found to be 142mm by 125mm, and then write in the measurements on the ‘adjust layout’ tab. This makes our digipak more realistic, and ensures that we get everything the right size.

 

On photoshop, one of the main tools we have been using is the ‘blur tool’, we have used this to smooth put out model’s face and make it look ‘flawless’. This helps to convey the powerful and confident star image in which we are trying to achieve.

 

We have used the ‘dodge tool’ on our front cover over our artists eyes, this has made them lighter. We did this because she seemed to be quite dark behind all of the feathers, this make her stand out a bit more against them, and the colour conveniently almost matches the colour of some of the feathers surrounding her.

 

In order to convey our genre of electro-pop, we needed to use lots of bright colours in our images, which we did. However, we decided that we wanted the colours to be even brighter and more vibrant. We went into the adjustments tab and found the vibrance and saturation tools which allows you to get exactly as much colour that you want in the image.

 

We made sure that our images were bright and colourful when we took them, however, we decided that some colours seemed to be much more empowering than others, which was not what we wanted. We used the colour balance tool to help us find the exact right balance between the colours, so they all stood out and were noticeable. This helped us a lot in accomplishing the look we were looking for.

 

Front cover

What I like:

  • We photoshopped her eyes to make them stand out more, but also to almost match the colour of the feathers.
  • I like the shape of the ‘Z’, I think it brings a funky feel to the cover.
  • I also like how vibrant the feathers are, I think it creates subtle links to the bright colours used in our music video.

How can I improve:

  • Photoshop her face to smoothen it out and make her look completely flawless.
  • Maybe make her face stand out more amongst the feathers – make it appear less purple toned.

Back cover

What I like:

  • I like the colours of the song titles and how they match the colours used in the image.
  • I like how flawless and smooth her skin looks after being photoshopped.

How can I improve:

  • Smooth out her chin more, as it doesn’t seem as smooth as the rest of her face.
  • Make the lights brighter.
  • Make sure the song titles are around her face and hand instead of being on them.
Website terminology

Website terminology

Here is a slideshow with screenshots of the website of our song artist and of someone of the same genre (electro-pop). We have analysed all of the conventions of their websites and looked at what similarities these websites have and how they convey their genre.

This will help me learn the different features which I need to include when I come to make my own website, as well as giving me ideas of how to link it to my genre.

Evaluation of shoot

Evaluation of shoot

On our digipak shoot, we successfully took a range of photos, using feathers and gel colours on stage lights to create a bold, colourful image to compliment our genre of electro-pop.

The shots using lights on her face to create different colours and shadows worked even better than expected. The lights stood out really bright and created really dimensional shadows which we played around with by getting our model to try different hand positions. The lights also caused the background to go pure black, which again fits the typical electro-pop genre, as all of the digipak covers of this genre when we researched it, also had this contrast between dark and colourful.

We then played around with feathers and found that they stand out really bright using the coloured lights. We decided to place the feathers around her face to make an unusual but perfect background to fit the simplicity in which we wanted the digipak covers to be. These images again, worked a lot better than we had expected them to. The bright colours of the feathers in contrast of her simple, plain face also linked to the typical electro-pop digipak cover which we have previously researched.

However, we unfortunately ran out of time on the shoot and therefore were unable to get any photos of just the feathers or any other ideas which we could’ve used for our other images, so we will have to plan another shoot to achieve those shots.

Overall, our shoot went very well and we now have some perfect images to use for our digipak covers. We plan to use one image using the lights, and one using the feathers for back and front cover. These shots will link together really well simply due to the bold colours used in each, as well as the simplicity of her face.

Digipak Draft 1

Digipak Draft 1

These are our first drafts for our digipak front and back cover.

Above is our front cover, I think it is very similar as to how we planned it to be, and fits with our genre very well due to the bright, bold colours.

This is our back cover. Again, it is very similar to our plan illustration, and includes all of the conventional aspects in which a back cover should include (song titles, barcode, copyright, production logo).

Contact Sheets

Contact Sheets

These are the images we got from our digipak shoot. We are very happy with these images and think we have got some really good ones which would fit the design of the digipak we want perfectly.

We managed to achieve the lighting we wanted to with green, yellow and red gel sheets over stage lights. We realised that the lights looked even better with shadows on her face so we tried different hand positions over her face.

During the shoot, we came up with the idea of surrounding her face with feathers on the spot and the photos turned out better than expected. The lighting really complimented the feathers and made them appear brighter and more vibrant.

My favourite images from the shoot are: IMG_5583.JPG because her hand position worked really well and the shadows makes her face look intriguing, IMG_5597.JPG because her face stands out really well from all the feathers and it looks really bold and funky, and IMG_5576 because the lights really stand out on her collarbones and emphasise the shadows.

Photoshoot / Design Production Meeting and Risk Assessment

Photoshoot / Design Production Meeting and Risk Assessment

This is our production meeting agenda and risk assessment for our digipak shoot.

Our risk assessment ensured our safety during the shoot and made sure that we considered all of the possible risks to prevent them from harming us.

Our production meeting agenda made us think about all of the equipment, props and mise-en-scene we are planning to use during our shoot, and who is responsible to bring these items. This made us more organised and ready for the shoot, and also made it easier to remember everything we need as it is all written down, we just had to check it. We also wrote down what different shots we are planning to use, which would save us time during the shoot and enabled us to start shooting straight away rather than having to start thinking about what shots to use.

Digipak Collage and Handrawn Mock Up

Digipak Collage and Handrawn Mock Up

As a group, we made a rough collage to represent what we want our digipak to look like and sum up our ideas.

As you can see in our collage, we decided that we needed loads of colour, some sparkle, funky patterns and bold lines to convey our genre of electro-pop.

After this we made a very rough drawing of what sort of layout we are planning on using for our digipak front cover and back. This has to include both conventional features as well as mise-en-scene. We made sure that we included/considered each others ideas and combined them well to convey our genre and make it appeal to our target audience.

Below is our hand-drawn mock-ups of the front and back covers of our album. 

Front cover:

We decided that we want a very simplistic medium close up for the front cover with bold text in different sized above, and want to use gel lights to make it very colourful, bright and stand out. We want the text to be neon, bright and bold all in block capitals like a lot of other digipak’s we saw when researching our genre. We want her to have sleek hair and vibrant, bright make up to portray her outgoing personality.

Back cover:

For the back cover we will use a close up of her eye with very bold and harsh eyeshadow on to cover one side and fill the other side with song titles. We will also use gel lights for this to create bright colours to create clear links between both front and back cover. We have also come up with the name ‘Liza’ for our song artist as we think it is edgy, fits with the genre and we also have ideas for what we want the text to look like.

We decided that these two layouts will suit our genre of electro-pop really well, will attract our target audience and we have plenty ideas for different shots we could try and different ideas we could use on photoshop.

Digipak Conventions Analysis

Digipak Conventions Analysis

In order to know what to include on our digipak to attract our target audience, we have found another digipak from the same genre, and have analysed all of the conventions it uses as well as the type of design.

The album which I decided to analyse was the ‘Greatest Hits’ album by Calvin Harris due to it using a similar colour palette to which we used in out video and it stood out as ‘electronic pop’ the most to me whilst I was researching.

From doing this task, I have learnt that the contrast between dark and light colours are really effective and i like this idea for my groups’s digipak. I also found out that the image that is used is very important as it stands out more than anything else, and it being very heavily edited suits this genre well. Lastly, I found a lot of similarities between the front cover and back cover, so it is very important to create clear links between them.