Task 7 – Distribution Video Notes

Video 1   https://drive.google.com/open?id=115a60-4WGbSCW7I3HPpK5ccRM2wjbwv9

Key notes/points.

  • Distribution is the ‘Getting it out there’ stage  of the process.
  • Music from the artist to the audience.
  • Firstly, an A&R representative looks for new artists.
  • Artists record music in the recording studio.
  • Bulky, reel to reel tapes are made.
  • This is then edited and mixed at the studio.
  • Master tape is ready which is then taken by a van. It is heavy and expensive to transport.
  • Taken to  the vinyl factory where the tape is pressed into  vinyl records.
  • Vinyls finally start the distribution process.
  • Delivered to radio stations, TV stations, airports, train stations etc.
  • Finally these are delivered to the record shops.
  • Audiences can purchase the vinyl from shops.
  • Artists can distribute their music in other ways too, such as concerts, festivals, TV appearances, live radio appearances, fans joining fan clubs & traveling the world.

Video 2  https://drive.google.com/open?id=1m8HGsU5vxeFpIfJ6bYdQXlDV-b-Q9INk

Key notes/points:

  • Artists can now write, compose, record, edit and mix their own tracks from a small recording studio or from home.
  • Can upload to spotify, soundcloud, youtube etc.
  • Can market on their social media.
  • Can make music videos using smartphones or cameras.
  • Much quicker  and cheaper than traditional distribution.
  • Although simpler, digital marketplace is crowded, meaning artists must be unique and stand out as well as have talent, to be successful.

Video 3

Key notes/points:

  • ‘Shady’ financial practices.
  • Takes advantage of uneducated and easily swayed artists who don’t care about the money.
  • Some artists have to sue their labels to get paid.
  • Difficult system that is hard  to understand for the artists.
    • Record labels give an advance e.g. £250,000 to record an album.
    • The artist records the album.
    • EG. the album sells 500,000 copies at £10 each = £5,000,000
    • The record label takes their cut typically 85% of the total sales, leaving the artists with £750,000.
    • Before the artist receives any payments the advance is first deducted.
    • Record label recoups other costs such as recording, promotion, video costs and tour support.
    • Leaving the artist in £425,000 DEBT to the record label, which gets carried on to the next albums.
  • Lots of smaller and hidden details that they never talk about, so saying yes to one thing means you’re saying yes to many others.
  • Used to have damage fees with digital downloads.
  • Other hidden items that the deal includes
    • Packaging costs – deduct up to 25% of the artists cut known as a ROYALTY, to cover plastic cases and artwork.
    • This is even used for digital downloads where packaging is  non-existent.
    • 10% is deducted to cover breakage costs during shipping. Started in the vinyl era and continued when CDs were produced. Still applies today with digital downloads.
    • 10% free goods deduction is a system where retailers purchase 100 copies but are  given an additional 10 copies at no charge. The artists are only paid on albums sold so they are not  compensated for those free albums. This deduction still continues in a digitally dominated market.

Video 4

Key notes/points:

  • Physical albums are transported to shops around the world.
  • Music distribution is the process of giving music from an artist to an outlet making it available to the public.
  • Since the 18th century, music distribution has been primarily physical. First through sheet music, then through records.
  • Often a music distribution company that signs deals with labels or independent artists which gives them the right to sell their music to sshops.
  • The distributor takes a cut of the income from every unit sold and then pays the label the remaining balance. 
  • They then pay the songwriter  through royalties
  • Most distributors  expect record  labels  to provide them with finished, ready to market products.
  • Sometimes distributors of manufacturing and distributing services (M&D deals). With this set up the distributor pays the manufacturing cost of an album up front, and keeps all the income from album sales till that initial investment is paid off.
  • ‘Brick and Mortar distributors’ were once the only way for record labels and independent artists to get their music in the hands of listeners.
  • Digital distribution changed traditional distribution.
  • In 2015, digital sales surpassed physical sales.
  • Royalties are received based on how and where the artist’s music was listened to.
  • Digital distribution companies deliver digital music. 
  • Benefits from digital distribution:
    • Reduced shipping costs
    • Reduce manufacturing time
    • Low upfront costs
    • Reach bigger audience
    • Boost your profile
    • Faster money flow
    • Data and  analytics

Video 5

Key notes/points:

  • Before music distributors you would never be able to release music without being signed to a record label.
  • Because of digital streaming, anyone can release music.
  • Traditionally an independent artist would be able to go to a distributor who would get all of the CDs and Tapes  into stores. They would collect the sales for you, take a cut and then give you the proceeds.
  • Now, they get your music into online stores or streaming platforms like  apple music , spotify and deezer. They will collect  the royalties for you. 
  • Digital distributors have a lot of  digital technology that can  detect where the music is being  used or played. Eg if or where it is being played on the radio or on a youtube channel. This is almost impossible to do as an independent artist, without a distributor.
  • Some distributors will allow you to get your music uploaded to instagram to be used on stories. WHich is a great way for music  promotion. 
  • They can click straight on the link to your Spotify  music to stream the song.
  • Spotify’s recommended distributors  for independent artists:
    • CD Baby
    • DistroKid
    • Emu Bands
  • To get added to spotify official playlists, should use one of spotify’s recommended distributors.
  • Most of dreams will come from spotify official playlists.
  • No point in using cheaper distributors and then not getting onto any official playlist because there will be less streams.
  • Using one of their recommended distributors, spotify may favour your application to be added to one of their official playlists.

Leave a Reply

Your email address will not be published. Required fields are marked *