Task 22 – The Big Ideas

Exam Question Foci:


  • The issues raised by media ownership and funding in contemporary media practice.


        1. The big 3, Independent labels, DIY artists
        2. Democratisation of music – power has been given to the audience
        3. Technology companies – taken control of distribution (amazon, spotify etc)


  • The importance of cross media convergence and synergy in production, distribution and marketing.


        1. Multiple ways to ‘sell’ music – video games and films
        2. The star image = marketing commodity 
        3. Mutual benefit = synergy


  • The technologies that have been introduced in recent years at the levels of production, distribution and marketing and at the point of consumption.


        1. Anytime, any place & sharing
        2. Interactive media and marketing – audiences want to engage
        3. Streaming and downloading music – piracy, subscriptions


  • The significance of the spread (proliferation) of such technologies for institutions and audiences


        1. Democratisation of music – anyone can make music/ videos etc
        2. Piracy and streaming – difficult to make money form recorded, online music.
        3. Live music = more important – for young & up and coming artists in particular live music like festivals has become important.


  • The importance of technological convergence for institutions and audiences. 


        1. Phones = Interactive and participatory – multimedia tool
        2. Power to artists and audience – away from labels
        3. We Media – we can create, share and comment on materials, and can produce communities surrounding media.


  • The issues raised in the targeting of national and local audiences by international or global institutions


        1. Sony, Warner & Universal vs Indie – how do they target audiences? Big 3 = global, Indie = more local
        2. Global Stars – eg Rhianna, Beyonce
        3. Media Influencers – eg Kim K – promote themselves and other products aimed at similar audiences


  • The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends in audience behaviour.


      1. Your relationship with media – 
      2. Your platforms and communities
      3. Bespoke (media) – online companies know a lot about you (demographics etc) so can target specific media for you.

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