So… How is it going?

TRANSFERABLE SKILLS

Over the course so far, I have developed many skills, many of which, I will be able to use in the future, outside of media.

  • Clear communication – I have had to give clear instructions to my stars so that there is no  miscommunication so my shoots ran smoothly.  As well as this I have also had to give feedback from peers, meaning that I needed to be constructive as well as clear so they understand what I was critiquing and why. It is important to have good communication in the future, for things like job interviews.
  • Time management – Sometimes there was at least 4 blog posts to be completed a week, meaning that I had to be able to manage my time around my other subjects and other activities. I think I managed to prioritise tasks and manage my time well, as I have never fallen too far behind on these posts. This will be a very useful skill in the future, when I may have lots of things to do.
  • Research – Before producing my magazine, I needed to really understand my target audience, so I could use AIDA to produce a magazine that would be really appealing to my audience. This is a good skill for the future, as often not all sources are truthful, so being able to research effectively, will allow for me to be more knowledgeable.

Design Skills 2

Since the beginning of production, my design skills in indesign and photoshop have developed quite a lot.

EYEDROPPER TOOL

This tool was very useful for when I wanted to pick out specific colours from my images. I then used the hex code from this colour and the adobe colour wheel, to choose contrasting or complimentary colours for that page.

CURVES AND LEVELS

Throughout the production, my front page image has changed with every draft. Although my final image was not what I wanted at the beginning, I think that because I used these two tools, the quality of the image looked really strong. When I first put a filter over the image, it flattened it and made it look quite dull. After removing that and using the levels and curves to adjust showdown, highlights and pigment, I was able to create a bold image which really suits my brand well.

ELLIPTICAL MARQUEE TOOL

I was able to change the colour of my tsars eyes by using the elliptical marquee tool. I could select her eyes and adjust the colours, so that her eyes. looked blue whilst the rest of the image stayed black and white. This was really useful as I think before this bold pop of colour was added the picture looked a bit boring, which doesn’t fit with my genre. I also used this method. with some of my other photos to just highlight certain points like eyes or clothing.

PRODUCTION TECHNIQUES

I think by using all these tools as well as mise en scene and AIDA I was able to create and portray a story to my audience. I also  experimented with other tools, colours and layouts to achieve this.

WHAT WENT WELL…

  • I was really pleased with how my double page spread looked. I think that it, as well as my contents page, fit in really well with my genre.
  • I was pleased with the images I took and how I used certain tools to make them look more dynamic.

EVEN BETTER IF…

  • If I had more time I think I would have improved my front cover. Although it follows. certain conventions of a R&B magazine, such as 3 colours and a bold masthead, I think I could have made improvements to the image (not black and white) ass well as changing the layout to make it much more aesthetically pleasing to look at.

Design Skills 1

WHAT NEW DESIGN SKIKKS OR PRODUCTION TECHNIQUES HAVE YOU LEARNT?

DESIGN SKILLS

  • I first learnt how to cut out my star using the magnetic lasso tool, however this was not a good way of cutting around my stars hair or minor details. Instead I used channels and layers and by changing the levels. I found this video useful when doing this.

Image result for channels photoshop

  • I’ve also learnt how to put a drop shadow around my text as well as create a gradient at on the first letter of my masthead.
  • In photoshop I have also learnt how to create a purple filter over my image. At first I put a coloured block over the top of my image and then reduced the opacity, however I found that this made the image look quite flat as it reduced the shadows and highlights. So I decided to use a photo filter which kept the luminosity of the photo and made it look much bolder and clearer.

PRODUCTION TECHNIQUES

  • Before my studio photoshoot as well as my location shoot, I had to create a production meeting agenda for both. This was useful in helping me plan my shoots and keeping me organised.

So… I am ready to photograph my star.

MY MISSION STATEMENT:

FLAME is an exclusive, passionate & fiery music magazine which will provide its audience with the latest ‘FIRE’ music releases and top songs. It will also include exclusive interviews and stories with the artists themselves as well as the latest trends, including fashion & style. FLAME will be published monthly keeping the audience and fans up to date with their favourite music.

BRAND VALUES

This brand values our audiences wants and desires with all aspects of the R&B music, whether it be fashion trends, interviews or latest music releases.

MISE EN SCENE & CAMERA

During and before my shoot I will consider:

  • Costume
  • Lighting
  • Action
  • Makeup and Hair
  • Props
  • Setting

I will ensure to direct my model to certain poses, costume changes and props to make sure that they tell the story I am aiming for. The mood I am trying to present, is quite confident, bold & cool, so I will I do this by directing my star to do certain poses, or certain things with props. The props I will be using are shown in my PMA below. Some poses I have taken inspiration from, and that I would like my star to do are shown in the powerpoint below.

I think that by considering different camera angles, lighting, AIDA & mise-en-scene, I will be able to create this bold mood, for my audience.

My PMA that I will follow during my shoot can be accessed here. 

 

So… I’m ready to make some media!

PRODUCING MY MAGAZINE

When producing my music magazine I will ensure to consider all of the following components to make my magazine appealing to my target audience and fit all of the typical conventions of my genre.

CAMERA

I will use the skills I learnt during my previous shoots, like different angles, frames, & effects. This is essential, as the images I use will help create a narrative, which is especially important for genres like R&B where the music is quite emotional.

MISE EN SCENE

I will ensure two choose a model who fits my chosen genre and will pay quite a lot attention to the outfits they are wearing and what makeup they have on. Also lighting is very important. I will be able to change the tone of the genre by creating different types of images with different lightings, eg warm or neon. The poses of the model will give a certain attitude and is helpful in creating a certain narrative. Finally setting is also a key component in creating a narrative for the audience.

LAYOUT AND TYPOGRAPHY

Before I create my magazine I will ensure to have a clear plan of the layout of my magazine. I will probably use sans serif fonts because I think it creates quite a modern & stylish feel, which fits my genre well.

AIDA

  • I will use a large image on the main cover with attractive colours, to attract the audience.
  • By addressing my audience or showing them previews of what’s inside the magazine, this will hopefully grab their interest.
  • I will also try to create desire and a call to action.

BLUMLER AND KATZ

When producing my magazine I will consider all four of the components of Blumler & Katz

  1. Information and education – One of the main purposes of my magazine is to provide my audience with new information about the latest music and style trends.
  2. Social Interaction – I will aim to produce a magazine that my target audience will be able to interact with.
  3. Entertainment – One of the most important points of my magazine is to provide my audience with entertainment.
  4. Personal Identity – I will try and include artists stories to make the magazine more personal fro my audience.

So… How can an image communicate meaning?

MISE EN SCENE & CAMERA FRAMING

Over the past few lessons, we have learnt about the importance of mise en scene, as well as camera framing, to create an image which communicates a story or a meaning.

Mise en scene consists of:

  • Costume
  • Lighting
  • Acting or Proxemics
  • Makeup & Hair
  • Props
  • Setting

By using some of these components, the image or scene will become more effective in telling a story or showing emotions. For example if the lighting is quite dim and the actor is sat in a corner, then the audience may believe that this person is quite lonely and possibly sad. Mise en scene is especially useful for still images such as magazines pictures, as the model cannot show an action or movement, so by changing the lighting, makeup, setting, etc, a certain image is portrayed.

Another way of creating a meaning is the different type of camera frames used. Photographers and cameraman/woman use different angles, distances, and settings, to create a specific effect for the audience. For example they may use a low angle with a medium shot, to make the model look more confinement or powerful or a wide shot if they are capturing an image, were the scenery is important. Frames such as panning shots are used frequently for TV like gameshows or talkshows.

An example of a wide shot, capturing a scene.

HOW WILL I USE THIS WITH MY APPROACH TO PLANNING AND DESIGNING?

I will ensure to do research so that I know the typical conventions related to my genre and concrete images that mimic this. I will use mise en scene specific to my genre as well as varying my camera shots and angles to emphasise the mise en scene. I will also consider the Blumler and Katz model and how I can use this, to communicate with the audience. My audience will probably be using my magazine as a source of entertainment & social interaction so it is important that I think about how I can be successful with this.