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I have been reflecting on what I have learnt about the conventions of music videos and how much a narrative can effect the video. In addition to that the technical conventions of lip-syncing and editing to the beat, but also the promotion of the artist and their song.

Below are the ways in which one can determine the relationship between the song and the narrative:

• Illustration – The narrative in the video very closely echoes the lyrics and music
• Amplification – The narrative whilst inspired by the song adds a new element to complement the song
• Disjuncture – The narrative seems to hold a very little relationship to the song and seems quite random

In addition to that a video is also able to be split between the narrative, or the performance, or in some cases both:

• Narrative – Having little to no performance, May often tell a socially important story (Giving a voice to the voiceless)
• Performance – Exclusively performance, The performance in these music videos are given special treatment
• Both – The performance and narrative are completely separate, The performer has an active role in the narrative