Introduction

Throughout the years magazines have included may different types of adverts, this is because every magazine appeals to a specific audience. In this task, I decided to look at current adverts for companies that I think my audience may have an interest in. Below are two adverts that I have chosen to include in my music magazine.

Chosen Adverts

Stone Island, is a brand that continues to attract a younger audience. I think that the consumers of my magazine will have an interest in this brand because so many of the stars throughout the magazine have been pictured wearing it many times. For example Santan Dave, J Hus, and AJ Tracey, to name a few, are constantly wearing the brand on their social media platforms.

Off-White and Nike are both recognised around the globe as being quality streetwear. I think my target audience would enjoy this product because the product is aimed at a similar audience as mine. Many rappers that feature in my magazine wear similar products, and I think my audience would like to be the same as the stars.

Reflection

In conclusion, I am happy with the two adverts that I have chosen. I think that I have considered the Stuart Hall theory, and made sure that I have considered an active audience. It was important to choose the right adverts because it needs to interest the audience, if they are not interested they will not buy the product. This means that the companies will not want their product in my magazine anymore.

This was an important for me to do because when I put my magazine into the Flipsnack it will look a lot more authentic. I needed to go back to my previous pieces of work to make sure that I knew exactly what my target audience was, this allowed me to choose the right magazine.