We also received feedback from our teacher on screen castify:

What we changed:

• We added the singers name as seemed more conventional for our genre.
• Added some colour to the books on the inside page of the Digipak.
• We added the producer rights to the back.
• Added some darker saturation and darker brightness.
• Added the spine.

Our teachers feedback included:

What went well:

• Our teacher pointed out about how they like the location.
• They also mentioned that the contrast fits in well with the genre.
• The colorful books contrast well with the black and white surrouding them.

What We Will Do:

• Making the background of the front cover book black and white around our performer.
• We will add some of the lyrics to the page of the inside cover and lower the trasnparency so it looks distant in the background.
• Add some more tracks.
• Add some shadow to the front cover title as it looks a bit flat.

Here is our First Draft of our Digipak

Self Assessment

WWW –

• I like the contrast of colours I have used on the front cover with the books and on the back with the glass panes.
• Good photo choices.
• Fonts work well with position of photo, very clear.

EBI –

• Back of digipak is over exposed, change the exposure.
• Unintentional shadow on the inside page.
• Add a bit of colour on the inside to contrast to the black and white.

From our Digipak Photoshop , we then went on Bridge and made contacts sheets for our photos.

We took multiple photos for different types of shots and focused on different textures and lighting.

WWW-

EBI-

Our production meeting made sure that our shoot could be successful with fewer setbacks as we were prepared and organised.

The risk assessment allowed us to have risks controlled as we will know the appropriate way to deal with them.

In this task we drew out a mock-up for our digipak and wrote points around that we should add to the front cover, left and right side of the middle and the back for the tracklist.

In order to make our digipak, we had to look at our strategy and mission statement. The purpose of this exercise is to focus on the campaign and branding as this has to feel like part of a unified design.

This includes 4 main parts:

• Our Audience
• A call to action
• Who is our competition
• Our Unique Selling Point
• Mission Statement

This helps us create our digipak for a preferred reading from our audience and we can focus directly on their demographics and the conventions that will best fit them.

What has changed:

• We have added more punchbag shots
• Changed certain placements of shots
• Made more of the narrative black and white
• Played with the colour of the performance shots

We then had a pair of media students look at our Draft 4

Our peers feedback included:

• Looking more at the colours and playing with the saturation of shots
• Look at the van in one of the shots and position the shot better
• They think the narrative is clear
• The performer fits the song
• The lipsyncing is on the beat

Our targets moving forward include:

• Looking at each shot and the saturation we use and so the performance looks consistent throughout
• Scale and fit some shots so that there is a better depth of field
• Look at some effects and if they are needed throughout