October 9

Branding Moodboard

In this task we had to create a mood-board and include items and designs that would work with our digipak, we also looked at different shots that would work t attract the viewer to the front cover and give a rough idea of what the album is about. We looked for different locations and chose the best ones that would work with the idea of our album. We had to familiarize ourselves with some different digipaks from the same genre which gave us an idea of what we wanted ours look like.

Made with Padlet
October 7

Shoot 2 reflection

Our evaluation of our shoot 2:

Overall the narrative shoot allowed us to get a range of shots, such as framing, high angels and close-ups to convey each moment and have a range of shots to add to our edit. We got a range of different shots and concentrated on achieving those close-ups of the performer’s facial reactions.

If we decide to do another shoot for our music video, we have learnt that we need to:

  • Take many close up reaction shots for each scene as they create engagement in the video.
  • Ensure we have created the most suitable lighting as it changes the atmosphere of the video completely.

Our next shoot we will need to focus on extra shots with the ring and focus on some more performance shots in order to have even more moving shots around our star and so that the audience feel a sense of connection.

October 7

Our mission Statement

In order to make our digipak, we had to look at our strategy and mission statement. The purpose of this exercise is to focus on the campaign and branding as this has to feel like part of a unified design.

This includes 4 main parts:

  • Our Audience
  • A call to action
  • Who is our competition
  • Our Unique Selling Point
  • Mission Statement

This helps us create our digipak for a preferred reading from our audience and we can focus directly on their demographics and the conventions that will best fit them.

 

 

October 7

Music Video Draft 4

What has changed:

  • We have added more punchbag shots
  • Changed certain placements of shots
  • Made more of the narrative black and white
  • Played with the colour of the performance shots

We then had a pair of media students look at our Draft 4

Our peers feedback included:

  • Looking more at the colours and playing with the saturation of shots
  • Look at the van in one of the shots and position the shot better
  • They think the narrative is clear
  • The performer fits the song
  • The lipsyncing is on the beat

Our targets moving forward include:

  • Looking at each shot and the saturation we use and so the performance looks consistent throughout
  • Scale and fit some shots so that there is a better depth of field
  • Look at some effects and if they are needed throughout

 

October 7

Specsavers Feedback

Creatives from Specsavers visited our class and gave feedback on what we have achieved so far in our music video. This allowed us to explore different effects and amend parts of our video.

We were not as far along with our music video as we would have liked to be as we restarted with different shoots and had just started adding in our narrative clips.

However, they were happy with what we had achieved and managed to give us things that needed improving.

This to improve included:

  • Adding more transitions (swift movement between moving shots instead of quick changes between shots)
  • Playing with colour and overexposed shots
  • Warp stabiliser on the ring for a focuses shot
  • Adding adjustment layers for parts of the shots on one level
  • Having a separate line for narrative and performance, making it easier to edit.

This was different from what our teacher told us to do as he thought the transitions made the narrative comedic and also thought that the boxing match should have been split into two different fights. However, Specsavers liked the one fight as they thought the narrative was clear.

 

 

September 25

Teacher Feedback – screen castify

Our teacher gave us feedback through a screencastify which allowed us to see what we can improve and what went well:

The positive part of the performance is the good frame within frames to portray confinement. However, we should reframe some shots by zooming out to crop the space and make the shot more interesting and shots such as the punch bag should be cut quickly and not have the whole tilt of the boxing bag.

Areas for improvement:

  • Ensure the narrative is clear as it needs to fit the serious and sombre theme.
  • Make sure to edit to the beat to relate to the song.
  • Keep using the different shots of the ring throughout the video as it is the main symbol of his anguish.
  • Play with the narrative and distinguish it from the performance by playing with effects and colour.

Our teacher still thinks two fights would work better in revealing the realisation that he’s got to get his life back together and also gives you an opportunity to revisit the ring, which is a key piece of iconography. However, when we were speaking to other teachers and peers, they believed that this would become confusing to the audience as our narrative looks at our star rebuilding and letting his anger out throughout the match as he leaves boxing feeling more relieved and over the breakup with was getting in the way.

Furthermore, the transition that Specsavers spoke to us about and added, our teacher thought was more comedic. So moving forward we will need to look at our transition and whether they are in the right place.

 

September 21

Music Video Draft 2 (Includes shoot 2 footage )

Our Draft 3 Changes:

One of the first things we decided to do was get rid of the transitions as we thought it was not working with the style of our music video. We also went over some of the clips and positioned/scaled them to fit the frame. We also played around with the colour and used black and white throughout the narrative and colour through the performance. We also re-synced some of the clips to fit the words of the song.

How can we improve:

I still think we need to add some effects or transitions but ones that fit our music video style and work effectively to make the music video flow from shot to shot. We should also enhance the colour in our performance to make some of the better shots stand out to the viewer. Make sure all our narrative shots are in black and white as we missed out a few.