Feedback and Targets
This is the Panic! At The Disco official band website. I have chosen Panic! as they are in the same genre as my band and they will share the conventions on the website.
On the homepage, you are greeted by a large version of the Pray For The Wicked Album cover, with a large Hero Shot on the right hand third of the page. The star is positioned so it seems that he is looking at the Call To Action which will draw the audiences eyes to look at that text in the center of the page. Below the Call To Action there is a button which allows the audience to stream or download the band’s new album. In the top left-hand corner, the Leaderboard, which is the band’s name, Panic! At The Disco, is present and also at the top, along to the right, the Navigation Bar. This includes links to the other pages within this website, these have been placed at the top so the audience can easily navigate the website.
As you scroll down from this page, Below The Fold, the colours and art of the page change from light and fresh to darker and dingy. The design of this page features art of a nun with Panic!’s band logo incorporated into it. Having this design shows that the band is still showing its Pop Punk roots and showing the conventional style of this genre with cartoonish drawings and dark colours. This page is promoting the band’s tour with another Call To Action, and a link to the dates and tickets page. Below this, there is a place where the audience can sign up for the band’s mailing list to receive exclusive offers and then they can also be linked to the band’s social media pages to connect further.
Returning to the top of the page and over to the Navigation Bar and going onto the ‘News’ link, takes you to another page. The audience is greeted by another Hero Shot of the singer, Brendon Urie, with the Tag Line for the page. Scrolling down this page, it shows the current events and projects that the band are partaking in. Under the Hero Shot and the Tag Line, the page background is plain black. This reflects the edgy Pop Punk genre of the band and it also gives the news stories something to stand out from. The Navigation Bar is also still present on top of the page so the audience can easily navigate the other pages.
Going onto the ‘Tour’ page, the audience is greeted again by another Hero Shot, this time it is the singer on stage at one of his shows. Again, this page has a black background so the information stands out in white. This page shows the tour dates, locations and ticket links. It is simple for the audience to read and understand and it also lets them know when the tickets have sold out, as shown above. This is a conventional page of information when it comes to an artist’s website as the audience can easily look at dates, locations and times for shows that will suit them.
Clicking on the ‘Music’ link in the Navigation Bar will take the audience to a separate tab that will let them buy, download, stream or listen to the band’s music. It includes different popular music apps such as Spotify, iTunes and Amazon Music so everyone will be able to buy or download their music. Alternatively, clicking on the ‘Videos’ link on the Navigation Bar will take the audience over to the official Panic! At The Disco YouTube channel where they can find all of the band’s music videos, band vlogs, interviews and exclusive behind the scenes videos.
Next, there is the ‘Store’ and ‘UK Store’ links, these take you to the Panic! At The Disco’s official store and it features all of the band’s official merchandise. In this tab, there are further links which can filter what the audience wants to buy, these include, ‘T-Shirts’, ‘Outerwear’, ‘Accessories’ and ‘Vinyl’ for the US Store. Having the two links at first hand on the website choosing what version of the store that the audience wants to shop in improves accessibility for a wider range of people. The main theme for the merchandise is black with white lettering but there are some other pieces that are brighter for the people who want to stand out more.
For Draft 2 I decided to change the design completely as I felt that the fist draft seemed more Electro-Pop with the bright psychedelic colours and shapes. I decided to keep some of the colour by using my own photographs and using Photoshop to posterize the images and add bright, cartoonish colour to them. I’ve kept the images simple with the front cover being an arched doorway taken from Tourgis in Alderney. I like the frame within a frame that this image gives me and I can utilize this when designing the typeface for the band name and album title.
This is the first draft of our digipak design. We followed our mock up and used the colours and images that we decided were conventions of our genre. I feel that this design reflects more of a Electro-Pop genre with the bright colours and psychedelic patterns.
However, I like the effects that have been put on the music stars on the front cover. This reflects a Pop Punk feel as the images are greyscale and have been posterized to give the cartoonish look that we were going for. Our digipak is based off of the Uno! Dos! Tre! albums from Green Day. These albums have vibrant, psychedelic backgrounds with the each band member in greyscale with black drawn crosses over their eyes.
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