Audience Ideologies.

Above is a profile I created for the typical audience of an indie pop star, to get a better understanding of the audience. Researching into the audience Demographics and psychographics, will allow me to encode the products as the producer to achieve a preferred reading for the audience when they decode our products. I also used Blumler and Katz “uses and gratification theory”. I used this so that I am sure the audience will get entertainment, information, social interaction and personally identify 

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