I looked and analysed Ed Sheeran’s website, so I know the general conventions that fit for a website of an artists of that genre. When I look at the website, it has a lot of the conventions of a website. Analysing a website has helped me to understand what is conventional and unconventional to include in a website. This website is fairly conventional as I has many of the factors that make the website easy to navigate and also find all of the information you want, but The unconventional it the opening page being about his new album and his music and not him. Analysing this website will also help me when working on my own website, as I will be able to encode the information that the readers will be looking for so it is easier to find, and they will be able to decode the information easily.