Please click on the image to view my entire pinterest board.

Here, we had to complete a moodboard of media technologies that we used throughout the creation of our products on the website ‘Pinterest’. We simply had to reflect on specific moments where each technology enabled us to efficiently and effectively create our project. Therefore, we spoke of which stage we used each element and how it was of use to us. In this task, we included things like the computer, tri-pod and camera.

From this, we learnt how important it was to reflect on the technology we had used. This aided us to discover what ways it actually helped us.

For this evaluation question, we completed a voice thread where we collectively spoke about all of the feedback we have received over the entirety of our project.  We simply spoke about how we carried our each set, the overall feedback, the targets and then completed this with a reflective evaluation of what we had learnt and therefore changed as a result of this. Furthermore, this enabled us to see the clear process of how we had gradually improved our products and therefore making it as conventional to the genre and star image as possible. Therefore, we were able to ensure we included the correct repertoire of elements, perfecting our overall metanarrative. So, this helped us to really connect with our preferred target audience, allowing them to experience the predictable pleasure expected.

Here, we learnt just how important it is to gather the necessary feedback at each stage of the production process. This ensured that we were able to notice and improve on elements that we may have missed otherwise. It is also enabled us to great products which are target audience found visually appealing, leading to greater success for our project. Therefore, from this task we were able to pick apart the elements our audience would decode, allowing us to detect what factors of our products made them most successful.

To answer this question, we completed a directors commentary which consisted of precisely six questions. For this task we made a short video, which displayed our questions, music video, digipak and finally our advert. We spoke about how our products represented our star’s metanarrative and their specific genre. Moreover, we also thoroughly discussed how certain conventions tied the whole project together. Due to this, we also went on to discuss whether our products met the expectations and needs of our target audience. Stating whether we thought they would receive the predictable pleasure that we are somewhat expecting upon consuming our product. Furthermore, overall we discussed all the important elements which we believe are very significant. These particular factors include; genre, star image, audience, media language and finally narrative.

As a result of answering this question, I have learnt just how important it is to release the significance of having a clear link between all your products. This makes the performer and their work recognisable, making a much more success product overall. Furthermore, this will ensure that the audience is satisfied with the product they receive and therefore consume the piece of work which they were expecting. By conforming to the appropriate conventions and factors of the particular genre and star image,pleasing the audience should be fairly straight-forward.

Please click on the image above to view my entire music video analysis.

Please click on the image to view the entire analysis.

For this particular question, I had to compare the work of my final products to those of a professional artist. Firstly, I had to compare my music video to a series of other indie-pop music videos, here I spoke about elements and conventions that were evident in each video. Here, I mentioned aspects like narrative theme, images, lighting/ colour and editing. Throughout this task, I spoke about similarities between the videos and how this made my product much more conventional to the selected genre (indie-pop). For the second section of this evaluation question, I decided to chose the indie-pop star’s Gabrielle Aplin’s ‘english rain’ for my comparison to my very own products. This is simply because they are of the same genre and therefore key conventions would be very similar for both. I looked at elements like the colour palette, images used and font, this enabled me to really pin-point what made my product conventional the this particular genre. I also did the same task with my advert, this enabled me to once again analyse what elements aligned with the conventions and which perhaps challenged it.

Furthermore, here I learnt just how important it is to make sure particular conventions are completed to provide a product that will appeal to the target audience. By making these elements similar to that of the genre you are portraying you will most definitely create a product that will attract your target audience, thus making the content produced a lot more successful.