For the last piece of feedback on our music video, we thought we would carry out a more in depth process. Therefore, we decided we would film two of our peers watch our video, while commenting on things they think work well and elements that could be improved. We believed that this would be one of the most effective methods of feedback and therefore we decided to leave it until last. Simply, we believed this due to the fact that the viewer can comment on things as the video plays and therefore they can say whatever comes to their mind at the time. We felt that this would be very effective and therefore we would be able to efficiently collect the necessary feedback.

We believe this was a very useful piece of feedback and due to this we were able to make the few minor alterations that will improve our video. Upon reviewing our feedback, we looked at the targets we needed to complete, these were;

Targets:

• Change a few of the performance shots, do this so there is no odd ‘leading space’ when we see the performer on the screen.
• Perhaps experiment with the colour of the food colouring we see in the water shots. This will make a much better connection to the rest of the footage/ video.
• Make sure that all the shots run smoothly and there are no strange glitches in the transitions between each individual shot.

We had now completed our fourth draft and have started finalising our product. Here we worked on refining our editing and therefore making sure everything followed seamlessly together. Moreover, we also began experimenting with elements like motion and cross dissolve in order to really make our sequence look as professional as possible. We also decided to increase the speed of our editing here in order to make our video a lot more visually interesting and therefore exciting.

To reach our ‘final’ product we simply need to make a few more minor adjustments to our sequence. We will be working on factors like the colour correction and timings of each shot. Furthermore, we will also simply look over the sequence as a whole to ensure we are satisfied with our end result.

For this feedback, we decided to film a few short clips or verbal feedback. We thought this would be an effective way to gain short, precise comments that we needed to make the few adjustments to our video that would improve its visual appearance to the audience. Therefore, we filmed several 3-6 second clips were each individual stated an element they liked about our music video and two things we should either change or improve on.

From this task, we have learnt just how important it is to receive advise from fellow media students.This will help us to achieve a much more professional product and therefore really connect with our target audience. This is simply because they are receiving the predictable pleasure from the content that they are viewing. By working on the elements we need to improve, we hope to make our video a lot more conventional for the audience end to its genre.

Targets:

• Have a faster pace of edit that really corresponds to the beat of the music.
• Include more footage in order to fill the blank spaces.
• Make sure to fix the leading space in a few of the performance shots.

Above is draft three for our music video ‘Please Don’t Go’ by Joel Adams. For this draft we continued to edit our video to improve it further. Here, we simply incorporated more footage and tried to perfect our editing throughout the entire sequence. We used items like the razor tool, exponential change and sightly adjusting the speed/ duration fir a few of or clips. Moreover, we thoroughly believe this has taken our video further and therefore there has been a significant improvement since draft two.

However, despite these new changes we hope to make our music video even better in our next draft. We will be continuing to fill in missing footage and make sure we are happy with the way in wit the video as a whole is edited. Furthermore, we will also be concentrating on the small details too, for example: colour correction.

Please click on the image to view all the feedback forms.

Here, we handed out feedback sheets to a few of our peers.We asked them to watch our video through and comment on what they felt needed to be improved, they all had to rate us on elements like ‘holding a shot steady’ and ‘mise-en-scene selection’. Our peers, here, had to rate whether we did each task ‘excellent’, ‘proficient’, ‘basic’ or ‘minimal’.  Once completing this section of the feedback sheet, they were then given space to right any extra comments and then a few targets. We asked each individual to complete the sheet to the best of their ability in order to receive the feedback we needed to improve our video further.

We learnt that gathering this kind of critical feedback was necessary in order to really achieve a worthwhile project that appealed to the audience we were targeting. By listening to the feedback given, we are now able to return to our video and continue to add, edit and improve the content we already have. We hope that by draft three, we have completed all of the following targets.

Targets:

• Improve the annunciation of the male performer, to ensure that the lip syncing looks professional.
• Experiment with a variety of editing techniques.
• Ensure that there is a more meaningful connection between the two performers.

After receiving the feedback on our draft 1, we went back to editing our video further with the very useful  critical comments we gathered. Moreover, we really tried to focus on the targets that were set and worked our way to hopefully fulfilling these in our second draft. We decided to add much wider range of footage material this time and also slightly adjusted our pace of edit to make the video a lot more interesting and exciting. Once again, despite this it is also evident that this is an incomplete draft due to the fact many places re missing footage, however we hope to fix this in our third draft.

Once again, we hope to gain the necessary feedback on this draft to really continue to put our product forward. We hope to gain constructive criticism that will enable us to improve our video once again.

The post-production stage was an extremely crucial factor to the progress and development of our music video. Here, we were able to experiment with a range of different effects that allowed us to make a much more conventional video to our preferred genre. Furthermore, these particular tools enabled us to establish a more professional, well- composed video that would most definitely appeal to our target audience. Some of the tools in which we used were factors like:

Exponential Fade:

Here, we used the tool ‘exponential fade’ when we inserted the foley sound of the sea at the very end of our music video. This allowed us to make the sound more suited to the video and therefore appear appropriate to the scene.

Cross Dissolve:

The cross dissolve allowed us to fade clips into each other, creating an artistic, conventional aesthetic to the work we created. Moreover, this transition enabled us to make smoother changes between shots.

Speed/ Duration:

This was an especially important tool in this making of our product. It enabled us to really slow down key features in our video to emphasis particular shots. Furthermore, the use of ‘reverse speed’ in this feature allowed us to achieve the exact look we wanted for our narrative representation of the ink in the water.

Motion:

Moreover, this function allowed us to correct a few of our performance shots. With the use of this tool, we were able to dispose of any unusual leading space and replace it with a slow, conventional pan instead.

Brightness and Contrast:

This was an essential feature in every single shot we used throughout our music video. By slightly adjusting the brightness and contrast of our shots, we were able to create footage which appeared to be of a high standard visually. This allowed emphasis on the dark, low-key lighting in the studio and then on the brightness and reflections of the sea in our narrative shots.

With this use of these tools, features and functions we were able to dramatically improve our video; creating a much more conventional product overall. Here, we were able to focus on the minor details improving our video further and therefore creating a video that would appear a lot more visually interesting.

For the narrative shoot, we decided to go to petit bot to film our sequences. With the beautiful scenery and mass amount of cliff surfaces, we thought it was the idea and suitable location to shoot the narrative portion of our sequence. Much like the performance shoot, we again set up three different cameras in order to gain all of the shots we thought were necessary in this particular scene. This enabled us to experiment with a wide range of different and interesting angles that made the dramatic scene a lot more appealing it its viewer. Here, we also tried using a handheld mount to allow more movement in our shots, we felt this would be more appropriate for the expressive movements our actor was portraying.

Even though this shoot was quite successful, it is evident that we will most definitely need to refilm. This is simply due to the fact, that upon reviewing our footage we feel it would be a lot more suitable to include a wider range of extreme close ups on the actors hands and feet. We believe this will allow the performance to appear a lot more expressive and therefore perhaps the audience will develop a stronger connection to the character and her emotions. Furthermore, we also felt that there should be more of the scenery throughout the video and therefore we are hoping to include the sea in our video, as we feel the will build a much stronger connection to the location.

Targets:

• Ensure that we are more strict with directing our performer, in order to gain the shots that we need.
• Have a clear plan and strategy for the shots we need to achieve in the time frame we have set.
• Film multiple shots of each specific action in order to guarantee we have the perfect shot each time.

Please click on the image above to view our document in more detail.

Here, we had to complete the document above for this particular task. This displays all the information necessary for the shoot that will taken place and therefore we have all the details needed in one place. Furthermore, this table includes things like the shoot title, date of shoot, outline of the narrative, costumes/make-up and who is filming which sequences. All the details are listed in this well-presented document making it a more effective planning document.

This will enable us to be a lot more organised during the filming time and therefore we shall be able to gather a lot more footage. It will enable us to handle our time a lot more efficiently and so we will most definitely achieve the shots we hope for. Moreover, this document will also ensure that everything we need to brought to the beach and therefore we will have everything we need for filming the sequence.

For this task, we had to create a series of story boards in order to demonstrate key elements that we would be filming in our narrative. We explored four different sections that we believe are very important sequences for our narrative. Moreover, we completed step by step shot list of what would be happening, each box contains a small image of what the shot entails and a small description.

From this we learnt how important it is to have a clear and well structured sequence for our narrative. This made us a lot more organised and therefore will help us to manage our time a lot more efficiently. Furthermore, this shall make sure that everything we film is what we actually need and therefore we will be able to film a lot more effectively.