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Digipak – Previous Students Work

This digipak is from a previous students work includes the use of camera angels and photoshop to take and manipulate engaging images. The front cover of this digipak (top left) uses a close up camera angle of the stars face to connotes a casual look for the artist as the background is plain white which helps draw the audiences eye to the star. This close up angle also suggests to the audience she is stylish and cool as the Mise En Scene, make up is fashionable which would target their selected audience, (girls in particular). Continuing on, photoshopped is used in this image to airbrush certain areas to make the star seem more perfect. A filter has been used on the red hair to help  make it more flamboyant and vibrant, this eye catching colour grabs the audiences eyes straight away at first glance. Following on, the front cover of this digipak it includes two types of font, the artists name and the name of the album, the word, ‘Ignite’ suggest to the audience her new album is on fire and its the hottest thing in the charts, this also relates back to the colour red as it suggests fire and heat. The font they have used for, ‘Ariana Grande’ is simple but still effective as it is easy to ready and understand. Unlike the typeface they chose for their title where its is more broken up, although, it fits with the theme of pop music and goes well with the white background.

Furthermore, the back cover of this digipak, includes photoshop on the stars face to brightened her completion to make her seem more flourless to the audience. The camera angle used is more formal and less casual which suggests to her audience she is serious about her music and her career. Continuing on, Mise En Scene is used in this back cover as her electric red hair matches with the colour theme of the digipak, this is ecstatically pleasing to audiences eyes. Also, the artists is wearing a bright purple scrunchy on her wrist, this stands out from the rest of the image but looks as if the star forgot to take it off. The use of typeface is the same as the front cover stars name, this is because it would be too confusing for the audience to have lots of different fonts as the overall product wouldn’t stand out.

Moving on, the inside of the digipak includes two shapes which go with the colour scheme of the stars vibrant red hair and warm purple scrunchy. The orangey red strands on the left side represent the stars hair which works well with the pop music theme. The purple circle represents the scrunchy and work well with the title font text as it is slightly broken like the album covers name, this makes the overall digipak look well as the Mise En Scene is used as both the inside drawings to connect all the digipak together.

Digipak Moodboards

Here, I have made a few slides of album covers I like and would like to take inspiration for our digipak. This research has given me more of an idea what sort of R&B/pop album covers look like and what my target audience is looking for, this will help me when it comes to designing our digipak. I have also found some images I like for costume, colour scheme and font, this will help me when it comes to designing out digipak. I have also included some song names that our artist have sung for the back cover.

Digipak Conventions Analysis

Here, I have analysed this album cover by Rihanna. This will help me when Millie and I come to designing our digipak as this genre has given me inspiration and also helped me to understand what i need in our digipak to make is successful.

Our Mission Statement

Zalika puts the excitement into R&B/pop. Mixing rhythm and blues with pop music to create a  new unique genre of her own style, this electrifying, catchy and fun style will entice our target audience. We want our audience to be drawn in by our flashy and eye catching digipak design which will include all of the latest songs from her album ‘JEALOUS’, which has reached number one in the UK.

 

This our mission statement that Millie and I have come up with for our digipak, we chose the name Zalika because we thought it sounds nice and isn’t very popular so it would stand out from other artist. We also decided to call the album ‘JEALOUS’ as it is short and effective, but also because its an appropriate use of language as it would look nice with our idea, theme and font. We are going to make our digipak bright and colorful with an appropriate colour pallette for the genre of our music.

Music Video Draft 4

Here is our draft four of our music video to “You Know You Like It” by Alunageorge. From receiving our feedback on our draft three from our peers we have used their input and used it to help improve our draft 4 further. Millie and I added a few more clips and made some shots shorter to help the video more upbeat, we also took out the blackouts as it didn’t work as well as we thought as we expected it to try make it more upbeat and a faster pace. A lot of our feedback from our peers said we needed to editing to the beat, although we edited our shots to the lyrics rather than the beat as we wanted to represent the music through our main actor/singer.

Here is the feedback we received from our peers on our draft 4 of our music video:

Areas to improve on:

  • more effects – eg colour correction and slow motion in a few shots to improve the variety which will make it more exciting.
  • include more shots of the band members, like close ups or shots of them alone in a long/medium shot as Grace’s shots are too long.
  • add a short montage at the beginning of the band members to show the audience the relationship between the main actor and the boys straight away.
  • add different shot 1:05 till 1:07 as they don’t look as happy.
  • close up/ zoom in of phone when Grace is texting band member.
  • more reaction shots.

What went well:

  • the MES and makeup works really well together and is a really good contrast with the outfits they are wearing.
  • the colours of the outfits match her emotions.
  • nice angles, such as close ups of Grace and hand holding walking into the distance.

 

 

Production Skills Evaluation 2

Lenny from Specsavers can in again to look at my draft 3 music video and gave me some feedback on how to improve and what went well about my shoots and my overall video so far. The feedback I received from him was very positive as he said we had lots of nice well lit shots, although we could experiment with colour correcting them but he advised us not to as it would fit as well with out narrative. Although, Lenny told us it wouldn’t look as good he showed me how to add different filters and changed the contrast and brightness of the colours incase we decided to add colour correct. Furthermore, I was worried one scene in our narrative wasn’t as a high expectations as we wanted it to look (the argument scene) as we were advised not to film people talking and arguing, although Lenny said it look great and it fit well with he story and helped it all come together. Lenny also spoke about adding more editing skills in to our video which we will definitely take on board and try to add more and improve what we have already. Adding more effects will help our overall music video and especially the narrative because it will make it more clear for the audience which parts are the narrative and performance. Effects will make our video more interesting and less boring and entice out target audience to watch it again. All the feedback we received from Lenny has helped us to move forward and has given us direction what we need to focus on rather than wasting time on things that look good. The colour correction will directly impact on the anchoring narrative and make it clearer what time frame is being focused on in the flashbacks and current day clips. 

Music Video Draft 3

I have asked some of my peers to help review my music video so far and give me feedback. Down below I have taken screenshots of what they said.

Millie and I will take all the advise we have been given and try to improve our music video using the points everyone has given us. We will also use the positive feedback and  try to continue it throughout our music video.

Targets:

  • add more close ups.
  • more reaction shots.
  • cut shot shorter to match the beat of the music.
  • more editing skills need to be added.
  • add some transition to make it more interesting.
  • use more shots of them happy and slowly develop into the fight.
  • increase the speed of the shots.

 

Inspiration For Our Website And Album Design

Here, I have taken photos of the A level and GCSE art and photography to take inspiration for when Millie and I come to design our website and album cover, I have chosen these images because I like the colours used to make the images stand out and come to life. I also think some of these images will work well with our R&B theme.

 

 

 

New And Improved Draft 3

 

Here in the draft shown, I have edited more of the narrative shots we took from our narrative location shoot at the Guet and Cobo beach. I took on board the feedback I got from my peers and teachers and used it to improve my fifth draft, I personally think this has reenforced our music video, giving it more structure and making it better as it has more variety and a larger range of shots which makes it more interesting and enticing for my target audience.

What has changed:

  • added more narrative.
  • changed the order which dragged the video out more, I think making it better.
  • finished adding performance shots.
  • took shots out my teachers, peers and I thought didn’t work so well, for example the close us dancing shot.
  • experimented with a little editing with the shot of Noah crying.
  • fixed the shots that needed lip syncing corrected as they won’t 100% on time.
  • cut some shots shorter and added more to help make the video more upbeat.
  • cut the instrumental shots to the beat making the video more faster.
  •   Added a better variety of shots and more close ups to make our video more interesting.

Targets:

  • add more close ups.
  • more reaction shots.
  • cut shot shorter to match the beat of the music.
  • more editing skills need to be added.
  • add some transition to make it more interesting.
  • use more shots of them happy and slowly develop into the fight.
  • increase the speed of the shots.

 

Feedback on draft 2 with new and improved narrative

For this draft, I asked a few friends and teachers to give me feed back of Millie and I’s music video, even though it is not a full draft it will and has helped us when we come to carrying on editing it for our final draft. Millie and I will take all the improvements onboard and try to improve our video to the best we can with taking the points that went well onboard too so we can learn from them and produce a high end music video.

Things that looks good:

  • variety of different shots
  • well lit shots throughout the video
  • well organised mes en scene
  • nice locations that fit well with our music genre (R&B)

Things that we can improve on:

  • add more close up reaction shots
  • add more narrative shots
  • some shots aren’t lip synced
  • experiment with editing
  • add more extra shots (like close ups of dumb kit and keyboards)
  • add more shots of the two boys (band members)

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