Archive of ‘Digi Pack’ category

Digipak Draft 2

please click the image to see the rest of the digipak

 

Here is our final digipak product, we kept the same colour scheme and used the same image from our draft one. Millie and I used a filter on the background to help make the circles more prominent and also added a slight grain filter to the front and the back cover which relates back to the R&B genre as when we did our research a lot of album covers included a grain filter on the star and a circle somewhere on the front. We used the name Kalika as we thought it was short, rememberable, edgy and cool like Beyonce the font we used for her name stands out against the two toned colours underneath and also works well with the ‘Shade’ typeface as it is in black and white which attracts our audiences eye.

Furthermore, on the inside left Millie and i decided not to use the images we took in the photoshoot so we found an image with mostly the pink and orange feathers and removed the background and liquified it on photoshop creating a cool liquid effect using one of our images. I placed it in InDesign and layered a few on top of each other and rotated them to make them more interesting. We used the same image for our inside right side although we found it a bit boring so we added more vibrance to it and turned up the brightness and exposure which helped it to pop more inside.

The back cover of our digipak includes a gradual fade from pink to yellow and a grain filter which goes with the front, we did this so it goes well with the front and doesn’t feel like two separate music albums. The text is the same text we used for “Shade” as we think it is clear and easy for our audience to read which helps her songs to stand out.

Digipack Draft 1

This is our first draft of our digipak, Millie and I chose yellow and pink instead of dark reds as we thought it goes better with the pop/R&B genre. We chose this image of grace and added a drop shadow to make her seem more realistic against the background. We also experimented  with our background using filters, like this one which I personally don’t think fits well with our theme of R&B/pop music but we thought we would try it anyways. On the inside left  we used the images from the airport shoot to create a photobooth effect by placing the images next to each other, this made the digipak more casual and less formal. On the inside right hand side we used the sunglasses she is wearing in the front cover and used one image we took whilst in a shoot with grace, we also used orange and pink feathers which go well with our colour scheme. On the back we wanted to keep the same theme as the front so we used the gradient in photoshop to create a fade effect between the two colours pink and yellow.

 

Targets:

  • Change background to something more conventional
  • Make our model more tanned
  • Add vibrance
  • Add more exciting font
  •  Add a colour scheme/ colour filter for the left side so it fits with the rest of the album
  • Make our model bigger on the back page
  • Add colour to the back page
  • Add spin
  • Add copy write
  • Add bar code
  • Move or flip the model so she can be looking at the tracks
  • Make the model more vibrant
  • Add more pink and orange in the overall abum

 

Evaluation of shoot

I think both photoshoots went well and we included a vary of different angles and colourful props to help make our images more interesting. Although, our shoot in the white studio went well the images didn’t tun out as good as we wanted as at first the camera wasn’t working and the images were too over exposed even when we turned it down so we had to change the camera. Some of our images were also blurry as some images were on manual focus rather than auto, but once we turned it back to auto focus the quality of the images came through nicely. We used props like the green sunglasses to create an edgy persona to show our target audience her fun, dangerous and excitable side. Furthermore, we also used the feather scarfs to add more colour to our images and used shutter speed to experiment with movement. Our second shoot didn’t go as well as our first one as we planned to go to the airport and use the photobooth to create a four image in one effect for the inside left of our digipak, but when we arrived it wasn’t working so we improvised and took serval images of the band scattered around the airport doing different poses and with different backgrounds to make sure we had enough images so we could choose four to make the photobooth effect we wanted. Overall, I think our photoshoots went well and we used a vary of backgrounds, colours and angles to insure our images would all look the same and make our digipak boring.

 

Contact Sheet Second Shoot

Here, we did a shoot at the airport as we wanted to use the photobooth to create a four image in one look for the left inside of our digipak. But annoyingly the photobooth wasn’t working so we decided to improvise and take images on a plain background and staggered on the stairs so we can photoshop it to look as if it was taken in a photobooth or use a filter. We did a mini shoot in the white room with the chain which we can play around with on photoshoot as we don’t like the images as much as we though we would.

Contact Sheet First Shoot

Here, as you can see Millie and I have created a contact sheet with the images we want to use in our digipak, we tried different poses and use of props to make the overall images more interesting.

Photoshoot / Design Production Meeting and Risk Assessment

Here, we have created a risk assessment for our digipak front cover shoot. It shows what are the risks of our shoot and what could go wrong, which will help us to be more careful in our photoshoot.

           

These are a few images we took in our photoshoot, I am pleased with the images we took as we did a vary of close ups, medium and long shots which gives us a variety of options to choose from when we star creating our digipak. Although, if we choose to do another shoot, next time we will make sure the camera is fully focused as some images weren’t of a good enough quality.

 

 

Digipak Photo Mock- Up

Here, Millie and I have created some moodboards to find inspiration for our digipak. We have used the colour palette we want to use in our album cover. We also have taken images of different texts in a magazines for a variety of typeface which will work together. These overall digipaks we have created have helped us to widen our eyes and look at different things that we wouldn’t have thought of, for example other materials rather than paper/card.

This was our favourite design we have created when trying different ideas out for our digpak. We liked this one the most as we thought it was conventional to the R&B genre as most Rhythm and Blues digipaks include circles and a star image in the centre, they usually are dark reds or browns. Although, we also need to think about what is conventional to pop genre albums as our genre is both R&B and pop.

Digipak – Previous Students Work

This digipak is from a previous students work includes the use of camera angels and photoshop to take and manipulate engaging images. The front cover of this digipak (top left) uses a close up camera angle of the stars face to connotes a casual look for the artist as the background is plain white which helps draw the audiences eye to the star. This close up angle also suggests to the audience she is stylish and cool as the Mise En Scene, make up is fashionable which would target their selected audience, (girls in particular). Continuing on, photoshopped is used in this image to airbrush certain areas to make the star seem more perfect. A filter has been used on the red hair to help  make it more flamboyant and vibrant, this eye catching colour grabs the audiences eyes straight away at first glance. Following on, the front cover of this digipak it includes two types of font, the artists name and the name of the album, the word, ‘Ignite’ suggest to the audience her new album is on fire and its the hottest thing in the charts, this also relates back to the colour red as it suggests fire and heat. The font they have used for, ‘Ariana Grande’ is simple but still effective as it is easy to ready and understand. Unlike the typeface they chose for their title where its is more broken up, although, it fits with the theme of pop music and goes well with the white background.

Furthermore, the back cover of this digipak, includes photoshop on the stars face to brightened her completion to make her seem more flourless to the audience. The camera angle used is more formal and less casual which suggests to her audience she is serious about her music and her career. Continuing on, Mise En Scene is used in this back cover as her electric red hair matches with the colour theme of the digipak, this is ecstatically pleasing to audiences eyes. Also, the artists is wearing a bright purple scrunchy on her wrist, this stands out from the rest of the image but looks as if the star forgot to take it off. The use of typeface is the same as the front cover stars name, this is because it would be too confusing for the audience to have lots of different fonts as the overall product wouldn’t stand out.

Moving on, the inside of the digipak includes two shapes which go with the colour scheme of the stars vibrant red hair and warm purple scrunchy. The orangey red strands on the left side represent the stars hair which works well with the pop music theme. The purple circle represents the scrunchy and work well with the title font text as it is slightly broken like the album covers name, this makes the overall digipak look well as the Mise En Scene is used as both the inside drawings to connect all the digipak together.

Digipak Moodboards

Here, I have made a few slides of album covers I like and would like to take inspiration for our digipak. This research has given me more of an idea what sort of R&B/pop album covers look like and what my target audience is looking for, this will help me when it comes to designing our digipak. I have also found some images I like for costume, colour scheme and font, this will help me when it comes to designing out digipak. I have also included some song names that our artist have sung for the back cover.

Digipak Conventions Analysis

Here, I have analysed this album cover by Rihanna. This will help me when Millie and I come to designing our digipak as this genre has given me inspiration and also helped me to understand what i need in our digipak to make is successful.