Archive of ‘Creative Critical Reflection Comp 3’ category

Production Skills Evaluation 3

From working with InDesign and Photoshop I have learnt a number of different things which I struggled with before. Such as, cutting and erasing a background from a image on photoshop, which has helped us as we needed to cut our main star out of the white background to place her on a colourful background which will work better with our R&B/pop genre. Furthermore, I whilst experimenting with different background colours I found a filter gallery on photoshop which has helped to improve our digipak and make it more interesting by adding a textured filter. Using InDesign has helped Millie and I to create the digipak we designed, we used brightness and contrast to make our star more vibrant and help her to stand out more. Also, we added a drop shadow which helped her to look more realistic rather then her standing out because she looks fake. InDesign allowed us to use vibrance to try contrast again our background by making our star more colourful and warm with a orange tint. Overall, InDesign and Photoshop has helped us to further our digipak and strengthen our skills which will help us when we come to finishing our digipak.


Evaluation of shoot

I think both photoshoots went well and we included a vary of different angles and colourful props to help make our images more interesting. Although, our shoot in the white studio went well the images didn’t tun out as good as we wanted as at first the camera wasn’t working and the images were too over exposed even when we turned it down so we had to change the camera. Some of our images were also blurry as some images were on manual focus rather than auto, but once we turned it back to auto focus the quality of the images came through nicely. We used props like the green sunglasses to create an edgy persona to show our target audience her fun, dangerous and excitable side. Furthermore, we also used the feather scarfs to add more colour to our images and used shutter speed to experiment with movement. Our second shoot didn’t go as well as our first one as we planned to go to the airport and use the photobooth to create a four image in one effect for the inside left of our digipak, but when we arrived it wasn’t working so we improvised and took serval images of the band scattered around the airport doing different poses and with different backgrounds to make sure we had enough images so we could choose four to make the photobooth effect we wanted. Overall, I think our photoshoots went well and we used a vary of backgrounds, colours and angles to insure our images would all look the same and make our digipak boring.


Our Mission Statement

Zalika puts the excitement into R&B/pop. Mixing rhythm and blues with pop music to create a  new unique genre of her own style, this electrifying, catchy and fun style will entice our target audience. We want our audience to be drawn in by our flashy and eye catching digipak design which will include all of the latest songs from her album ‘JEALOUS’, which has reached number one in the UK.


This our mission statement that Millie and I have come up with for our digipak, we chose the name Zalika because we thought it sounds nice and isn’t very popular so it would stand out from other artist. We also decided to call the album ‘JEALOUS’ as it is short and effective, but also because its an appropriate use of language as it would look nice with our idea, theme and font. We are going to make our digipak bright and colorful with an appropriate colour pallette for the genre of our music.

Production Skills Evaluation 2

Lenny from Specsavers can in again to look at my draft 3 music video and gave me some feedback on how to improve and what went well about my shoots and my overall video so far. The feedback I received from him was very positive as he said we had lots of nice well lit shots, although we could experiment with colour correcting them but he advised us not to as it would fit as well with out narrative. Although, Lenny told us it wouldn’t look as good he showed me how to add different filters and changed the contrast and brightness of the colours incase we decided to add colour correct. Furthermore, I was worried one scene in our narrative wasn’t as a high expectations as we wanted it to look (the argument scene) as we were advised not to film people talking and arguing, although Lenny said it look great and it fit well with he story and helped it all come together. Lenny also spoke about adding more editing skills in to our video which we will definitely take on board and try to add more and improve what we have already. Adding more effects will help our overall music video and especially the narrative because it will make it more clear for the audience which parts are the narrative and performance. Effects will make our video more interesting and less boring and entice out target audience to watch it again. All the feedback we received from Lenny has helped us to move forward and has given us direction what we need to focus on rather than wasting time on things that look good. The colour correction will directly impact on the anchoring narrative and make it clearer what time frame is being focused on in the flashbacks and current day clips. 

Production Skills Evaluation 1

Throughout creating my draft music video process, ‘You Know You Like It’ by Alunageorge, I have started to improve my:

  • Editing skills when using Premiere Pro.
  • The variety of different shots when filming in my location shoots.
  • How to sync the videos we are using to the music.
  • How to use the different settings on the camera.
  • Knowledge and understanding on Premiere Pro

Overall, all these skills have helped me to create my drafts on Premiere Pro which helps to develop my skills further and also gain more confidence when experimenting with them. I have learnt some new techniques during the process of my music video, for example:

  • Edit to the beat of the music
  • Include as many close ups as you can
  • Take too many shots rather than too little
  • Making sure you have enough footage for narrative and preformance
  • Making sure the theme/narrative makes sense to your audience

Throughout the process of our music video, my teacher and peers have helped my to progress my work further by giving us targets to focus on and key areas where we need to make changes, we have taken all the advise we have received on board and progressed further.

As for our narrative, we chose warm bright colours that could contrast with her emotions and feelings such as oranges and yellows which shows our starts ordinary and vulnerable emotions which also differ between her other outfits where she’s wearing cold blue and purple which represents a more professional star. Moving on, the pace of editing in the narrative effects the tension throughout the music video as it build climax as you as the audience don’t know what is going to happen next.

Here I have written a few things on Premiere Pro which I have learnt and is useful when Millie and I are editing our drafts.