My Magazine Front Page Swede

As I said from day one of starting media,  I wanted to develop my technical editing skills because it was something that I had never really had much experience in that area. Today I got to explore this side of media by recreating a magazine as closely as we could.  I chose to recreate the NME magazine featuring Joe Strummer because I thought that it had many different things I could explore when making a magazine, (my copy  is the left hand picture).

 

I created my mock up magazine through indesign, inDesign is a desktop publishing software application for creating flyers, brochures, magazines, newspapers, and books. Projects created using InDesign can be shared in both digital and print formats. InDesign is used by graphic designers, artists, publishers, and marketing professionals. This program allowed me to explore many new magazine making skills.

Things that worked well…..                                                                                                                                                                                   There were many things that worked well when it came to remaking a magazine. On example of this is the image, luckily I was able to find the exact image used in the original magazine, making my copy look identical to the real deal.

Something else that worked well was the sizing and spaced out of the front. To get the right style I had to play around with the front, weight and spacing of text. which were skills I was new to but eventually worked effectively.

Finally, the set out of the magazine, I think that I presented the magazine almost identical to the lay out of the original. I did this by sizing up my work with the original to get everything the same size.

Things to work on for next time……                                                                                                                                                                       Something that I struggled with Was sizing up my image so that it came out the same size the original. To improve on this next time, I can photo shop the photo so to fits the right frame without having to stretch the image.

Another thing to work on for next time is the pug, because there are many things that don’t match, for example the yellow colour of it is lighter them the original and the size is of. To improve for next time I will take a colour sample from the original so that I am able to get the exact colour.

 

 

 

 

 

 

 

 

A Front Cover Analysed

After gathering all the information about a magazines audience, it was time to actually analyse the front cover of a different magazine to see how the techniques were used to target the certain audience. Including the mission statement, demographics, psychographics, and how the magazine presents this.

I analysed the magazine Q, which is represented with its own original identity. This led me to understand that every magazine is different and unique compared to this rest. This makes it easier to understand its aim through the magazines own language and features.

My Analysed Magazine Cover:

This has allowed me to understand how there are lots of ways to make sure a magazine is fitting t have specific demographics and psychographics, this will be very helpful when making my own magazine because it will allow me to target the correct audience through my text, images, language and colours.

Audience Profiling

This week was all about a magazines audience. In class we are now beginning to look closely at the audience to specif magazines, this may be so that when it comes to making the magazine our selves we know our target audience and have made it clear who it is throughout our whole magazine. We looked at the two main concepts of an audience, these being  demographics and psychographics. With this we explored multiple magazine covers at am attempt to try and work out that magazine brand identity and target audience from the colors used, font and the overall language of a magazine.

Key terms :

Demographics – Used to work out the target audiences age, gender, race and other factors. It can also be used to put people into categories via their job type.

Psyhographics – Used to work out the target audiences traits, beliefs, personality, values, and interests.

To delve deeper into this idea we were put into small groups and had to work out the demographics and psychographics of the particular magazine. the magazine we got given was rock sound, and we used You.gov to work out this magazine insides and out. We found out that rock sound is a British magazine which covers rock music, the magazine aims are to be more ‘underground, and less commercial. While also giving coverage to more well known acts.

After analyzing rock sound music magazine I now understand how important it is to now exactly what your target audience is when making a magazine. By doing this you are allowing yourself to put in all the coverage that will attract so many aspects of the specif target audience making it even more popular. This is something that I am defiantly going to focus on when I am making my magazine because it will help me to attract more of my specif target audience.

Conventional design features of a magazine

Magazines can come in all shapes and sizes fitting into either one of the categories conventional and unconventional. There are many features that a conventional magazine should have, and these are what make up the magazine making it what it is. These are the following:

  • Masthead – the title of the magazine normally expressed in large bold text.
  • Plug – something that is special about the magazine. For example a free CD within the magazine which might push someone to buy it even more.
  • Pug – smaller things that are found within the magazine.
  • Main cover line – the main asset of the magazine.
  • Cover line – smaller asest of the magazine.
  • Captions – these are used to draw someone into a magazine by teasing about what to find inside the magazine.
  • Price, issue date and barcode – These are assets that EVERY magazine MUST have.

Un conventional magazine are very irregular and don’t not need to consist of the features listed above.

Moving Forward I think that I would like to experiment with both types of magazine taking bits from unconventional and conventional magazines to make my own unique magazine cover.

So……How can an image communicate meaning?

Over the past 2 weeks I have overall learnt that it takes a lot more thought then expected to create the perfect image, from its mise en scene to camera techniques which all comes together to create the image wanted.

I have also learnt that an image should not only appeal to the audience but should give off context to the audience about what to expect and its key themes. One example that we looked at in class was chicken run which had many techniques used to communicate meaning to the audience using both camera angles and mise en scene.

Chicken Run 

This movie used many media methods to communicate meaning especially during the short snippet that we watched (as shown in the image below). Techniques used and meaning being communicated:

  • Camera angle – The camera angle used in this scene was low, this was to communicate the venerability of the chickens before selection by having the camera at their view.
  • Setting – The setting is very dark and gloomy implying that the chickens are in danger of being eaten.
  • Action – The stillness of the chickens shows the fear that they are facing.

The lost above are just SOME of the aspects that help to communicate meaning to the audience and their are many more which I’m sure you can pick out which I could go on to anywise but I think that I would be here forever.

Image result for movie scene chicken run mise en scene

To conclude, all of the aspects of producing media that I have learnt about have made me really excited about my next steps in media when it comes to producing my own because it has all deepened my understanding about how much wok goes into producing it. It has also helped me to know exactly how I can communicate emotion through my magazine trough using mise en scene and camera techniques.

 

The Camera Talks

To help everyone to get to grips with taking images and using the camera terms correctly as well as denotation and connotation we were set the task of stating how our images could be categorised and showing the literal and deeper meaning behind the pictures them self. I picked 9 images to annotate with hashtags and combine into a mood board.

 

A Good example of how we used the hashtags was image number 2. The technical camera idea behind this picture was the focus on the tip of the cone in the close up which draws the audience member straight to that point in the photo. The connotation of the image is that it is a cone with tape attached to it which has a lot of connotations to it itself. These being that these objects relate to danger and uncertainty, which could leave the audience feeling unsecured and nervous.

Analysing an image in detail has made me realise that every image has a further meaning to it, and this practise has made me realise there are a number of ways that I can portray an emotion to an audience through the image when it comes to making my magazine.  All of the above will hopefully help me to produce a successful magazine!

 

Technical Camera Terms

Their are two main aspects to taking a specific photo, these are Framing and Movement which will play a major part when it comes to taking my pictures for my magazine.

Framing consists of the following:

  • Distance from the subject
  • Angle in relation to subject
  • point of view.

Movement consists of the following:

  • Distance – Extreme long shot, long shot, mid shot, medium close up, close up and extreme close up.
  • Angle – Where is the camera?. High angle, low angle and wide angle.
  • Movement – ran, tilt, tracking shot, zoom, crane, handheld, flying cam and ped.

As well as this I have learnt about the camera settings itself and how it will be important to have the camera on the right settings to capturer that perfect picture. There are three aspects to this :

  • Aperture-this works for the dept of field meaning the background can be out of focus when focusing on a certain object for this effect the aperture must be 5.6 or below, for a landscape 11 and above and the middle aperture is 8.
  • Shutter Speed-this controls the movement in a picture, for example if you wanted to show movement in a photograph you would set the camera on a slow shutter speed. The start point for this is 125.
  • ISO– this ensures that you take a clear and crisp image, which is achieved by setting the ISO to 100. However if you want your picture to be more grainy you must use 2500 ISO. The start point for this setting is 400.

All of the terms above help an image to communicate a meaning, for example a low angle might put across venerability and a higher angle might be used to show power. All of the above will help me when it comes to making my magazine because it will allow me to communicate certain messages to the audience through the photos taken. To test this, I went out and took some photos for myself as shown on the contact sheet below.

Evaluation

Some of my images went better then others. For example the 6th image on my contact sheet came across well which was because it was of a landscape so I altered my camera settings to fit to this image Eg having my aperture on 11. However, not all pictures were successful. A lot of my images did not have the right lighting, I could have improved on this by altering the  Sutter speed on my camera, this goes the same for the crispness of my image. The 17th image was not very clear at all this could have been improved by changing the ISO to 100, making my image crisp and clear. All of these improvements has helped me because when it comes to taking my magazine cover picture I will know how to get it right the first time.

My image that uses mise-en-scene to communicate meaning.

To delve into mice-en-scene, we were set a task of creating our own tour posters of a musician within a spercifc genre.  My group picked punk out of the hat which we were very happy with because we felt like there was lots to explore about the genre. To help discover punk music we researched and created our own mood board based on our given genre. We all contributed to this together which really helped with our overall rise-en-scene.

Made with Padlet

From this is learnt that punks have a very specific style, this consists of mainly black clothing, spiky hair and lots of chains and jewellery. The persona that I get from a punk is scary, threatening and intimidating.

This is the mise-en-scene we created.

Costume – The costume consisted of a black mesh top with a graphic t shirt over the top, black chord trousers with the classic doc marten boots on the feet. We also covered out model in chains and jewellery to add to the punk look.

Lighting – We began our shoot inside but then to get natural lighting in our picture we went outside, I think that the outside pictures were better lighting then the inside shoot.

Action – For the photo shoot I wanted the action in the photo to be minimal and if there was action for it to look like the model is at a live concert. I thought this would help with the idea of a punk because the stillness made the picture look more sinister which is what I wanted to achieve.

Make-up & Hair – The make-up look we used was very minimal but had a huge impact on the models face. All we did to achieve this was put dull black eye shadow around the eyes and on the lips, this contrasted well with the models pale skin.

Props – There were 3 props we used. As shown in the picture above we had a leather jacket as a prop we chose to use this because it is something we feel would be associated with a punk. We also used a guitar and a microphone, this was to give off to the audience that he is an artist and an slight insight as to the kind of music he produces.

Setting – For this particular shoot we did not have to worry about the setting because we are also using this task to develop our editing skills so will be using photo shop to edit a new background onto the poster hence why we had to have a blank background to make it easier.

This was a massive aspect of creating our images because it made the model look very similar to a real life punk star!!!

Overall there are 3 main pictures from the shoot which I really like and I think would all work really well as a tour poster photo.

Firstly I think that this image would look really good as a tour poster because it really captures the main norms of a punk. For example a main feature in this picture is the models hair which is shaped, it has been put into 4 spikes which is how the punks would wear it. I think this gives off a threatening era, it almost as if the spikes could hurt you because of how sharp and up right they are. The model face also gives off this vibe as well as a hard front put up by the look in this eyes, I definitely wouldn’t want to mess with him. You can also see from this picture how effective the make up has been at bringing out his eyes to make it look like you are being looked directly in the eye.

This is my second favourite image, I like this because he is pulling the same threatening face as in the picture above however there is the addition of the iconic punk hand gesture. I like the use of this because it will really help to communicate the theme of punk to the audience through this symbol. However something that really put me off of using this for my final poster is the lighting. I feel that for a punk tour poster that lighting is too warm and inviting and it needed to be much more harsh and striking to fit with the theme.

Finally, my favourite picture and the one that I am going to be using for my poster. I really liked this because it is more of an action shot and looks as if it has actually been taken on stage live at the tour. This is a good point because it will give the audience an exact image as to what to expect on tour, drawing more people in. The use of the guitar also tell the audience what type of music to expect which is that heavy mental sound. Finally I think that the harsh lighting that I wanted to achieve has been achieved in this photo, and the photo also includes a full body shot of the model yet it still allows space for text around its edges. Generally I think that it fits very well with the stereotypical punk.

After the shoot, we all reflected as a class to see if we had hit the mise-en-scene brief for this task, and the feedback that we got were just the words that we wanted to have been portrayed in our image through our model. Some of these words were:

  • Criminal
  • Scary
  • Dangerous
  • Bag Boy
  • Gothic
  • Intersteting

Me and  group were very happy with this feedback because this was exactly what we wanted to be put across. Overall I have learnt that mise-en-scene plays a HUGE part in producing image media and it sure will in my own music magazine. This has been a very good first attempt of a photo shoot and I have learnt a lot that I wish to take on when i’m making my magazine. Something I wish to do more of when shooting for my magazine is try out a variety of camera angles which is something I think that I lacked this time round. This has been such a great learning curve and I cannot wait to get editing!!!

 

 

 

Print Media that Communicates Meaning

In media, its so important to ‘be a detective’ so that you can pick apart any media that is thrown in your direction. To do this many media detectives use ‘mise en scene’. There are 5 things that make up that concept of mise en scene, which allow us to pick apart magazines, posters and many other media types. All of the aspects make up the word CLAMPS which makes it easier to remember all the aspects, these are:

  • Ccostume, what the person is wearing.
  • Llighting, what shade and where the lights are coming from 
  • Aaction, what they are doing in the shot
  • Mmake up and hair, how does their hair and make up reflect their character. 
  • Pprops, what props are going to be used
  • Ssetting, where they are 

All of the above are used to put an image into the audiences mind as to what to expect or who someone is. In class, I used CLAMPS to pick apart Due Lipa’s tour poster. This really taught me how important it is to take in the details and initially be a media detective. I also learnt that everything in a poster has a meaning and is there for a reason, mainly to pretty a certain idea to the audience, some more obvious then others.

Unpicking this tour poster made me really excited about creating my own just like it, apart from where all the decisions lie in my hands. It will be very important for me to think about every small detail and how eventually they will all fit together as one concept. Also doing this exercise has made me realise that everything has a reason to be there or be like it is.

 

So…..I’m a media prosumer

Blumler and Katz

Now a days we all consume a lot of media, most of these for lots of different reasons from entertainment to personal identity. Blumler and Katz is the understanding about what the audience does for media and not what the media does to the audience. It suggests that the audience plays an active role in making and producing media. They believed that there were 4 main reasons why an audience member would seek out to certain types of media.

  • information– to gain an understanding about the media.
  • Entertainment– simply to have fun!
  • Personal Identity– some people feel like the media they consume is what makes you the person that you are.
  • Social Interaction– To be able to interact with others, maybe because you consume the same types of media.

My media consumption poster is basically me in a poster! It beings together all the media I use from listening to reading.  

I also used the uses and gratification theory to link Blumler and Katz to the media that I consume. By putting my media into categories it got my had around the uses and gratification model and how I fit into it.

The Blumler and Katz theory has made me think that when it comes to making my magazine I need to make sure I know what my picked audience  would want to read abut and take the audiences view into consideration. Having taken this into consideration I think my magazine is going to be based around music history and how it has changed over the years and what has influenced it to change.