So… How can an image communicate meaning?

Reflective journal entry on how camera framing and mise-en-scene can represent individuals, groups, events or places. How will this now affect your own approach to planning and design?

I have learnt that an image can share many different meanings and emotions just based on mise-en-scene. I have also learnt about the different groups of people who listen to music and how to aim my magazine at that type of audience. Further more there are many things about magazines that are the same like the masthead, there is always a masthead on the magazine cover. I’ve learnt how to use a camera and what I can do to get the best possible photo that I want.

My Magazine Front Page Swede


                                                     My version               


My task today was to use Adobe InDesign to remake a magazine cover as close to the original as possible. For this task I was told the basics on how to use the program so the rest of it was left to us to figure out. I was able to change text in most of anyway that I had wanted to and import images.

I have learnt how much InDesign can do and how easy it makes it to create professional looking work.  Before this the best thing I had was Photoshop but now I’ll be able to use this for my magazine and create a higher standard by using both Photoshop and InDesign. I have also learnt that every magazine is the same in someway, this is shown by the masthead, pug, main star and so on. These are the parts in the magazine that you see on everyone. For example the main star is usually the celebrity who is on the front of the magazine. So I have learnt that I must have these same features if I want my Magazine cover to look legit.

The things I’d like to improve on:

  • I do wish that I was able to find the same image as the one used on the original magazine as I had to change the colour on some of the text because it was very hard to see on the new image.
  • Also I think it would have been nice to use the exact same font that was used on the original. But I was unable to find it.
  • The last thing is that I was unable to read some of the text on the magazine because it was to pixelated. So I couldn’t use the original text

What I thought went well:

  • I think that the text is mostly put in the right places and looks like the original.
  • I am happy with what I did for the image as I couldn’t find the original so I had to improvise. But my image seems to fit the theme well.
  • The last good thing was the text for Kasabian. For this I was unable to find the original font so I had to put a second copy of the text behind the first to make it look thicker as this was the problem.


Audience Profiling

During this task we had to take apart the cover of a magazine and found out who this magazine was targeted towards. We first found out what type of magazine this is and then moved on to what type of people like that type of music.

I have found out how to research about groups of people and how they fit into different groups of people. The masthead is big, but also calm as it is white on grey and not harsh like white on black. This would be more pleasing to the people that listen to classical music.


A Front Cover Analysed

Our next task was to analyze a cover for a magazine, we did this is pairs and then moved onto doing it ourselves. When we started doing it ourselves we were not allowed to pick the same one. So I have chosen this one as I am interested in rock as well, it also looks like an appealing magazine to look further into. 



This magazine is about the Arctic Monkeys (Rock) which is shown by the large cover line which is there bands name. It’s also obvious because they are on the front cover as the cover stars. It uses white on black because it stands out and is usually the colours worn by people who listen to rock. This would make it appeal to people who like rock more because they would like those colours. 

The magazine is aimed at people above 35 years old because the people who read these kinds of magazines are usually above 35 years. These people are more men than woman but the total is even with men just having 4% more than the woman. This is shown by the photo on the front because the way they are positioned shows confidence and masculinity. The words used on the front like “Now we can do anything” shows a rebellious side to them which could intrigue some people. The people who would be reading this might be about to go through a midlife crisis so they would like the idea of a rebellion. It would help them to feel young/free again.

The genre of the magazine is rock so it officially aimed at rock lovers, not just Arctic Monkeys fans. It tries to get more people interested in Arctic Monkeys as well as keep old fans with them. The Mojo magazine said “For those truly obsessed with music” which shows that they are trying to get lots of different types of people looking at their magazines.

The pugs make people interested by only having them read a few words and the cover lines go into more detail which would make the reader want to see all of it even more.

The cover itself is quite out there but also keeps it quite low with colours which would sit well with their target audiences. 


I believe that analyzing this magazine has given me the chance to find out about different audiences and how to approach the creation of media to look towards them, I will be able to use different methods in my own magazine like having the star on the cover so that they are the main attraction, or have the cover title the main attraction. I have also learnt about different colours and what people like to see in a magazine and how they would react. This also helped me to see what is needed on the cover like smaller text to make people want to open and have a look inside the magazine.

Conventional design features of a magazine

Analysis of magazine below:

KEY TERMS: Technical conventions, expectations, typicality.


Masthead – The title of the magazine, it is usually very big.

Plug – A selling point of the magazine. It can say who it is for.

Pug – Shows something that will be inside the magazine. It is normally in a coloured box.

Cover Star – The main star, usually well known,  shown on the front.

Main Cover Line – Talks about main cover start and why they are in the magazine.

Cover Lines – Extra information that is normally on the left hand side of the page.

Insets – More photos promoting other things.

Captions – Tells what the inserts are.

Price – This says how much the magazine is to buy.

Bar Code – This is what the cashier scans when you pay for the magazine. It is on the right hand side of the cover most of the time.

Issues/Date -It says what issue the magazine is and when it was released.


I have learnt that technical conventions are the scaffolding for any magazine cover, that each part is put in a certain place for a certain reason. I also found out that each magazine has a norm to meet up to. Which means that when you go off the norm it could be confusing for the audience, or it could be a good thing if you do it right.

The Camera Talks



My goal was to get a mood board with nine images that show a story and the but some # on them to show what they are. I think the photos that I chose do show very different stories from on another. So each has a uniqueness to them in some form.

But doing this has really helped to show what I can do and what more I can learn to do. So it has given me more ideas for the future moving on, especially the magazine.

Technical Camera Terms]

Technical Camera Terms (blog post)

While taking these photos I was able to test out many different settings on my camera which will help me in the future with designing and creating a scene. It will also allow me to take photos more effectively and with less time, as I’ll know what to do.

I tried to tell a story with my photos either by looking at people doing work, or by showing life in a innocent way. I did this by changing the shutter speed and using the background to my advantage.

My image that uses mise-en-scene to communicate meaning.

To select a genre we had to pick a random one out of a hat. As fate would have we got folk. While researching for the mood-board I was able to find out what they wear and what they play which will both help in the magazine that we will be producing later on.


Due to are genre being folk we tried using clothes with quite soft colours and that would blend in with nature. We found out that a lot of folk people wear hats so we got a big floppy hat to add to the aesthetic and give it more depth. We also had are model wear some long necklaces as this was a convention amongst folk women.

My best photo of the shoot we did is the last one on the slide show above. I picked this one as she seems to have a care free expression and looks relaxed. Which is what people think folk people are like. It also has the impression that she likes to go outside and enjoy every moment of the day like what I imagine folk people would be like.

This will help me in the future by helping me see what i need to improve on and be able to show me a bit of what it is like to try and do a photo shoot. So it shows me what to do next time so I’ll be able to do it faster and better next time.

This task has helped me to see how I can use different skills to create a magazine cover that appeals to different types of people. I have found out that that looking at peoples comments and when they were born are both things that will help me out a lot when doing my own things. Being able to research and plan for what I’ll have to do will be able to allow me to have more time to think and look back at what I have done in the future. I have found websites that help aid in the research of looking for different types of people, what they like and how I can appeal to that.



So, I’m a Media Prosumer

This is a mixture of some of the media I consume and use to create more media.

I now know that to create a good magazine I need to:

  • Inform people of the information I want them to know
  • Entertain them
  • Keep it short and informative
  • Have it look pleasing to the eye
  • Give them a chance to interact
  • Opportunity to enforce their identity

Blumler and Katz came up with these reasons why people engage with media.

Having a cover to draw peoples attention is one of the main parts of the magazine. It is what brings the people towards the media. Then the phrases on the front would be what catches them and keeps them there. The phrases should be able to make them want to look closer and have a read of the magazine. Everything from the font to the colours to the size of the magazine all leads to whether or not your magazine will be able to make people want to read it.