Click on the image above to view the previous student’s website.
I have chosen this previous student’s website for the ‘star’ Ama Lou because it displays professional qualities with a simplistic style. Looking at the users’ experience for the site, the navigation bar has been placed at the very top of the page, this is conventional for an artist for the bar to be as clearly seen as possible so that the user doesn’t get confused and not cause predictable pleasure- this may make them go off of the website. A feature that I think works excellently is how they have made the text red depending on what page you are on, this enables more clarity and gives off a very simple but clever effect.
The main area of focus on the home page is the button which is large and says ‘WATCH FULL VIDEO FOR TBC HERE’, this call to action has been made quite big to instantly draw their attention to it- to then click on it and gain their interest and another view for the video. The image behind the call to action is very clear and professional-looking, the position of the star is very powerful due to her looking in the direction of the call to action. What effect this has is it draws the viewer’s attention to the button because it’s almost as if she’s looking at it and makes them interested to see what it is. Moreover, the star is breaking the fourth wall which makes her look enticing, and the audience feel like they are friendly with the star and have a personal connection.
The information I was able to find out about the star was mainly on the page labeled ‘BIO’ which would be short for biography. The design of the layout of this page is clever because they have kept the same background, but when you click on the tab for the page, a paragraph of writing drops in from the top and tells you the basic information about her. Apart from the BIO page there is no other personal information. The typeface used implies a girly attitude and looks pretty which matches the star’s look. Although, something that I would point out is the font is quite small in comparison to the rest of the features on the page; and is placed in a bit of a strange place because it’s put exactly on her head.
The branding of the website and Digi Pack has been well planned due to the colour scheme. The colours throughout the website are mainly black and white, however, it has an accent of bright red which connotes ideas of seduction and beauty. The red is chosen because when you get to the ‘MUSIC’ page you can see the album which she is wearing bright red lipstick, a red jumper and the boarder of the front cover is matching. This is aesthetically pleasing for the target audience and makes them want to look more into the website. Looking at the music video, the star is wearing the red jumper seen in the Digi Pack which makes all three elements flow together and work well. What challenges this convention is in sections of the music video there are loads of different colours that project onto her, this could be seen as not sticking to the colour scheme, or I think that it contrasts with the black and white that you see all over the website.
Acknowledging the media theorists, Blumler and Katz, who discussed uses and gratifications, below I have applied to each to what extent this website has fulfilled them:
- Information- There hasn’t been loads of personal information given on the website, however the basic necessities are there such as a short bio and tour dates; this is enough to fulfill the audiences needs. If they did want more, there are links to the star’s social media.
- Personal Identity- The aesthetics of the website such as the use of simple colour with the accent of bright red make the indie pop genre prominent.
- Social Interaction- There are links to the star’s social media, therefore the audience can interact, also, there is a contact page where they can send their details and their inquiry.
- Entertainment- The visual elements of the website make the site a very entertaining place to be, also, the music video is on the home page as you scroll down, thus giving the audience entertainment.