Creative Critical Reflection 3

How do your products engage with the audience and how would they be distributed as real media products?

To answer this question, we have created a video in the theme of ‘The Apprentice’ which include:

  • Who are target audience are
  • Their ideologies and Values, attitudes and beliefs
  • The focus of the message that is being encoded to the audience
  • Our brand identity
  • Mission statement
  • The design / content of our three products and how they fulfill our audience‚Äôs uses and gratifications
  • How the products speak to the audience and try to create a relationship with them
  • Distribution and marketing


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