Before going on the set for our performance shoot we had to think and be aware of what risks there would and could potentially be. Furthermore we have listed these risks and thought about how they can be controlled so that the day runs smoothly, also, we have stated the times of where we will be and for how long so the teacher is aware of where we are in case of need of contact. We have therefore signed at the bottom to both agree that we have understood the possible risks and how to prevent them, and so has our teacher; which means that she has accepted and approved for the performance shoot to go ahead.
In this presentation, we have explored the conventions of the R&B genre so that we have a better understanding of what it truly stands for and the type of clothing, behavior and style the posses. To do so, we have also looked into other videos of the same genre that has similar attributes to what we want to include in our music video, such as the artist RAYE who includes interesting mise-en-scene and has the style we like, however we noticed that her style is too bright and we were going for a more rural and mediocre style and not a materialistic video.
Overall, this has helped us gain deeper knowledge about the genre and are now ready to make sure that every detail that we put into the performance shoot has to represent R&B down to the last detail, such as things like nail polish and hairbands left on the performers wrists, as a professional music video would not condemn this. We have thought about the repertoire of elements that would be typically conventional to our artist, such as having a carefree, independent attitude.
Lenny Lenfesty, a professional from Specsavers came into our lesson to help educate us further on the software of Premiere Pro. But, so that he could help us with specific aspects we presented our pitch and ideas for our music video and what we can mainly do in post-production like creating the glitch effect. One idea that we needed his help developing was our idea to overlap two shots to convey the idea that the character’s head is messed up and is confused, which he showed us how to do so which was an effect called ‘echo’ and the outcome looked really effective; as you can see a screenshot of us testing with the movement in the frame.
After listening and contributing to our ideas, Lenny gave us feedback and targets on what we should and shouldn’t do:
Make sure you have a story for the narrative because it will help you with the costume, the way they look and what they do, whether for example if it’s a drug related crime etc.
In Premiere pro there’s an effect called ‘echo’ that you can apply to your footage and will give you an overlapping effect.
Play around with the colour of our footage on Premiere Pro as it can make it seem more relative to the genre and fits into predicted pleasure for the audience.
Maybe with the narrative we could have the character barging through the door really quickly; which can be a handheld camera shot and will look great as it will create a fast pace which will juxtapose with the performance.
I have researched some videos on YouTube to see what other effects on Premiere Pro we could use to get better results and be more visually interesting for the audience:
To get inspiration for the performance, we have researched on YouTube similar music videos to what we want the performance to look like.
This is useful and important so that we have enough coverage when it comes to editing and putting the video together; as it also creates visual excitement so that we can portray the star in a particular way that matches the genre of R&B. Doing this also ensures that we are making our video conventional to the genre and so that we get the right looks and angles to portray this.
This task enabled us to think more outside the box for what we want our music video to visually look like and how we will make it appealing to our target audience.
We have created a production meeting agenda and agreement for the filming of the performance of our music video, we have allocated the two locations where our performer will be acting, times, dates and what props and costumes we will need to make this work. Planning on this sheet makes it clear what we need to bring and keeps us organised and prepared so that we won’t forget anything on the day.
Therefore our overall aims for the shoot are to be ready and organised before the shoot and knowing what shots we are going to use for the performance.
Here is a 20 second clip from our song choice that we have filmed and edited to so that we have a greater understanding of the tone and rhythm of the song. Also, we tested editing in Premiere pro to learn how to edit and find new ways of getting the genre we want through post production. Our aim for this 20 second video was to test out what angles looked great and which ones didn’t in preparation for filming our performance of the video.
What I think went well, whilst making it was:
The editing as we managed to find a way of making the footage look retro and glitch-like, which is the look that we are going for as it’s more visually interesting.
The use of the camera and getting different angles to keep the audience entertained.
The transitions were in time with the music therefore editing to the beat was successful.
I really liked the hand-held camera shot at the very end because it made it seem more down to earth and urban.
A few things that were not good were:
In one of the clips my lip syncing was off so it looks unconventional to the music.
Still more angles to explore such as high angle and panning shot.
The first clip is quite long and boring and could have an effect or edit over it to create a visually entertaining piece.
Overall, I think that we have learnt many camera and editing skills, however, still have so much more we could learn to be able to make the music video to the best quality it can be. Therefore, my targets for when we are making the video are to explore more with camera shots, get interesting angles and to make sure we shoot for coverage- this last target is very important as we made the mistake of only getting a short clip of one of the angles and then found out that we actually needed more of it, this task helped us to realise how important coverage is.
To be able to use the song that we want for the music video and not get it deleted, I have tweeted the artist, Jorja Smith to ask for her permission to use it as I know there are copyright laws, which means that I don’t have the right to create/use her song for my personal use (the music video). This is so that our music video doesn’t get flagged or removed once put up.
After discussing the pros and cons of which music video to do, below is the song of our final choice which is Victoria’s idea of Jorja Smith’s ‘Blue Lights’. We have chosen this specific song because we have multiple ideas on what we can do with this music, also, the overall beat of the music would be great to edit to.